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All Journal Neraca Jurnal Nasional Manajemen Pemasaran dan SDM Robust: Research of Business and Economics Studies Prosiding University Research Colloquium Wahana Islamika: Jurnal Studi Keislaman Stability: Journal of Management and Business
Muhammad Arifiyanto
Universitas Muhammadiyah Pekajangan Pekalongan
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Factors Affecting Muzakki's Decision In Choosing to Pay Zakat At Amil Zakat Institution Miftahur Rahman Hakim; Nur Kholidah; Muhammad Arifiyanto
Robust: Research of Business and Economics Studies Vol 1, No 2 (2021): Robust Edisi 2
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.942 KB) | DOI: 10.31332/robust.v1i2.3610

Abstract

Consumer decision-making to use company services is a domain of consumer behavior, where consumer behavior is a process and decision-making is only one stage. There are many influences that underlie consumers to use company services. Several factors include religiosity, knowledge, trust, accessibility, and credibility. The purpose of this study is to identify the factors that influence the decision of muzakki in choosing to pay zakat at the Amil Zakat Institution, the extent to which these factors influence, and what factors are the most dominant among religiosity, knowledge, trust, accessibility, and credibility. quantitative descriptive and data collection methods in this study using a questionnaire distribution technique. The collected data were analyzed using multiple regression analysis, which consisted of five dependent variables and one independent variable.The results of the study conclude that religiosity, knowledge, trust, accessibility and credibility have a positive and significant influence on the decision of muzzaki to choose to pay zakat at the amil zakat institution with = 5%, the most dominant variable influencing the expectation of choosing to pay zakat at the amil zakat institution is credibility
Pengenalan Digital Marketing : Augmented Reality Marketing sebagai media promosi untuk UMKM di Desa Samborejo Tirto Kota Pekalongan. Muhammad Arifiyanto
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Mengamati perkembangan pemasaran saat ini lebih melibatkan customer memiliki pengalaman interaktif dengan merk melalui kampanye, publisitas dibandingkan dengan pemasaran tradisional. Dalam Jurnal Manajemen Pemasaran, Schmitt (1999) menjelaskan bahwa pemasaran saat ini berbeda dengan pemasaran tradisional dimana konsumen dalam membuat keputusan pembelian hanya berdasarkan fitur dan manfaat, namun saat ini para pemasar melihat bahwa konsumen dianggap sebagai manusia yang rasional dan emosional melalui sesuatu hal yang menyenangkan. Schmitt (1999) menyebutkan ada 5 (lima) kategori pengalaman menyenangkan antara lain : sensorik , aktif (perilaku dan gaya hidup), relasional (social identitas dalam kaitannya dengan kelompok atau budaya), kognitif dan emosional (pengalaman afektif). Teknologi saat ini dianggap sebagai salah satu pendekatan yang paling efektif untuk dunia pemasaran saat ini. Ada dua hal teknologi saat ini, antara lain Virtual Reality dan Augmented Reality, dua produk teknologi yang secara teknis berbeda, tetapi memiliki kesamaan sebagai sebuah platform yang dapat membangun intensitas emosional yang tinggi dengan immersion sebagai kata kuncinya. Dalam rangka mengenalkan teknologi tersebut ke masyarakat luas dilakukansuatu kegiatan pengabdian masyarakat di Desa Samborejo, Kecamatan Tirto Kabupaten Pekalongan. Dalam kegiatan tersebut dilakukan sosialisasi mengenai digital marketing, augmented reality marketing, e-money, e-commerce. Hasil dari kegiatan tersebut masyarakat khususnya Desa Samborejo Tirto menjadi lebih mengenal pengetahuan tentang digital marketing dan pengetahuan lain sejenisnya. Masyarakat menjadi lebih memahami pengetahuan tersebut dan akan menerapakan sebagai media promosi kedepan nantinya.
ANALISIS FAKTOR-FAKTOR PENGAMBILAN KEPUTUSAN PEMBELIAN KOSMETIK BERLABEL HALAL DI PEKALONGAN Nur Kholidah; Muhammad Arifiyanto
Wahana Islamika: Jurnal Studi Keislaman Vol. 7 No. 1 (2021): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/anv68b47

Abstract

The halal lifestyle has recently been sweeping the world, including Indonesia. One of the halal products that are developing in Indonesia is cosmetic products. This phenomenon has an impact on the increasing purchase of halal cosmetics. With the increasing number of cosmetic companies emerging in Indonesia, the competition in the cosmetics business is getting tougher. To be able to win the competition so as not to be left behind by consumers, producers must follow the factors behind consumer purchasing decisions for a product. The objectives of this study were 1) to identify the characteristics of the respondents, and (2) to analyze the factors of purchasing decisions for cosmetic products labelled halal in Pekalongan. This research uses descriptive analysis, factor analysis and Net Promoter Score (NPS). The results of this study found that there are three groups of new factors in purchasing decisions for halal cosmetics, namely individual factors, self-concept and socio-culture. As many as 42% of respondents tend to recommend the cosmetic products they use to others.
The Influence of E-WoM, Social Media Marketing, Beauty Vlogger, and Endorser Congruence on Perfume Product Purchase Decisions Among Gen Z And Millennials Maisal Ardi Maulana; Muhammad Arifiyanto
Jurnal Nasional Manajemen Pemasaran dan SDM Vol. 7 No. 2 (2026): Jurnal Nasional Manajemen Pemasaran dan Sumber Daya Manusia
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jnmpsdm.v7i2.3456

Abstract

Perfume product purchases made by members of Generation Z and Millennials are investigated in this study, along with the elements that influence these generations opinions of E-WOM, beauty vloggers, social media marketing, and endorser congruence. We used a quantitative method by surveying 200 people from Generation Z and Millennials who had bought scent goods. . According to the findings, there is a favorable relationship between purchase decisions and E-WOM, social media marketing, beauty vloggers, and endorser congruence. Findings from this research stress the significance of influencer marketing and digital marketing in molding customer views and motivating purchases. The results give light on how perfume companies may enhance the efficacy of their digital marketing campaigns, especially in the realms of social media and influencer partnerships, to sway customer decision-making and boost sales.
PROFITABILITAS DAN MAQASID SYARIAH: PENGARUH MURABAHAH DAN MUSYARAKAH DENGAN NPF SEBAGAI VARIABEL KONTROL Nur Kholidah Kholidah; Muhammad Arifiyanto; Purwanto Purwanto; Ade Fidiawati
Neraca Vol. 22 No. 1 (2026): NERACA
Publisher : FEB Universitas Muhammadiyah Pekajangan Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48144/neraca.v22i1.2480

Abstract

Penelitian ini bertujuan menganalisis pengaruh pendapatan murabahah dan pendapatan musyarakah terhadap profitabilitas Bank Umum Syariah (BUS) di Indonesia dengan Non Performing Financing (NPF) sebagai variabel kontrol dalam perspektif maqasid syariah. Profitabilitas diukur menggunakan Return on Assets (ROA). Penelitian menggunakan pendekatan kuantitatif dengan data sekunder yang diperoleh dari laporan keuangan Bank Umum Syariah di Indonesia. Analisis data dilakukan menggunakan regresi data panel. Hasil penelitian menunjukkan bahwa pendapatan murabahah berpengaruh positif dan signifikan terhadap profitabilitas, sedangkan pendapatan musyarakah berpengaruh negatif dan signifikan terhadap profitabilitas. NPF sebagai variabel kontrol terbukti berpengaruh negatif dan signifikan terhadap profitabilitas. Secara simultan, pendapatan murabahah, pendapatan musyarakah, dan NPF berpengaruh signifikan terhadap profitabilitas Bank Umum Syariah. Nilai Adjusted R-Squared sebesar 56,45% menunjukkan bahwa variasi profitabilitas dapat dijelaskan oleh ketiga variabel tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Dalam perspektif maqasid syariah, pendapatan murabahah mendukung prinsip hifdz al-mal melalui pengelolaan dana yang produktif, sementara musyarakah lebih mencerminkan prinsip keadilan dan kemitraan meskipun belum memberikan kontribusi optimal terhadap profitabilitas. Temuan penelitian mengindikasikan adanya tantangan dalam menyeimbangkan orientasi profitabilitas dengan pencapaian tujuan maqasid syariah. Oleh karena itu, penguatan manajemen risiko, peningkatan kualitas pembiayaan berbasis bagi hasil, dan pengendalian NPF perlu dioptimalkan untuk mewujudkan profitabilitas yang sejalan dengan kemaslahatan dan tujuan syariah.   REFERENSI Abu Zahrah, M. (1958). Ushul al-fiqh. Dar al-Fikr al-Arabi. Accounting and Auditing Organization for Islamic Financial Institutions. (2025). Sharia standards. AAOIFI. Aiman, A., & Sutrisno, B. (2020). Pengaruh non-performing financing pembiayaan murabahah, mudharabah, dan musyarakah terhadap profitabilitas bank umum syariah di Indonesia. Jurnal Manajemen Bisnis dan Keuangan, 1(1), 19–36. Andriyani, M. (2021). Pengaruh murabahah, CAR, dan DPK terhadap maqasid syariah dengan NPF sebagai moderating. Jurnal Ekobis: Ekonomi Bisnis & Manajemen, 11(2), 234–248. Antonio, M. S. (2001). Bank syariah: Dari teori ke praktik. Gema Insani Press. Bank Indonesia. (2024). Laporan perekonomian Indonesia 2024. Bank Indonesia. Gujarati, D. N., & Porter, D. C. (2009). Basic econometrics (5th ed.). McGraw-Hill. Islamic Financial Services Board. (2024). Islamic financial services industry stability report 2024. IFSB. Islamic Financial Services Board. (2025). Islamic financial services industry stability report 2025. IFSB. Ismail. (2018). Perbankan syariah. Kencana. Kasmir. (2019). Analisis laporan keuangan. Rajawali Pers. Komite Nasional Ekonomi dan Keuangan Syariah. (2025). Indonesia Islamic economy report 2025. KNEKS. Mishkin, F. S. (2019). The economics of money, banking and financial markets (13th ed.). Pearson Education. Nuriyah, N. L. S., & Setyaningsih, N. D. (2024). Pembiayaan murabahah, musyarakah, qardh dan NPF terhadap profitabilitas bank umum syariah tahun 2018–2022. Jurnal E-Bis, 8(1), 193–206. Otoritas Jasa Keuangan. (2023–2025). Statistik perbankan syariah. Otoritas Jasa Keuangan. Rose, P. S., & Hudgins, S. C. (2013). Bank management and financial services (9th ed.). McGraw-Hill. Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach (7th ed.). Wiley. Sugiyono. (2022). Metode penelitian kuantitatif. Alfabeta. World Bank. (2024). Global economic prospects. World Bank.
CAUGHT IN THE SCROLL: WHEN FOMO, SOCIAL MEDIA ADDICTION, AND SOCIAL ANXIETY LEAD TO IMPULSIVE BUYING AND POST PURCHASE REGRET AMONG GEN Z Dhiky Hardianto; Panca Kurniati; Muhammad Arifiyanto
STABILITY : Journal of Management and Business Vol. 8 No. 2 (2025): Vol 8 No 2 (2025)
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/58qnf458

Abstract

This study examines digital anxiety in the era of technology and social media, which causes consumer confusion in purchasing decisions, especially among Generation Z (born 1997-2012) in Indonesia. This generation is susceptible to Fear of Missing Out (FOMO), social media addiction (consisting of weak behavioral control and dysfunctional behavior), and social anxiety, which can trigger impulsive buying and post-purchase regret. The main objective is to analyze the influence of FOMO, social media addiction, and social anxiety on impulsive buying and the influence of impulsive buying on post-purchase regret. The method uses a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Square (PLS) version 3.0, involving a minimum of 209 Generation Z respondents who are active on social media and have shopped online through purposive sampling in Indonesia. The results show that FOMO, weak behavioral control, and dysfunctional behavior have a significant positive effect on impulsive buying, while social anxiety is not significant. Impulsive buying also has a significant positive effect on post-purchase regret. The implications of the research include understanding the negative impacts of social media on consumer well-being, as well as recommendations for digital platforms and governments to create regulations and awareness campaigns to prevent regret in Generation Z.
Co-Authors Ade Fidiawati Dhiky Hardianto Maisal Ardi Maulana Miftahur Rahman Hakim Nur Kholidah Nur Kholidah Kholidah Panca Kurniati Purwanto Purwanto