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All Journal Robust: Research of Business and Economics Studies Prosiding University Research Colloquium Wahana Islamika: Jurnal Studi Keislaman
Muhammad Arifiyanto
Universitas Muhammadiyah Pekajangan Pekalongan
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Factors Affecting Muzakki's Decision In Choosing to Pay Zakat At Amil Zakat Institution Miftahur Rahman Hakim; Nur Kholidah; Muhammad Arifiyanto
Robust: Research of Business and Economics Studies Vol 1, No 2 (2021): Robust Edisi 2
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.942 KB) | DOI: 10.31332/robust.v1i2.3610

Abstract

Consumer decision-making to use company services is a domain of consumer behavior, where consumer behavior is a process and decision-making is only one stage. There are many influences that underlie consumers to use company services. Several factors include religiosity, knowledge, trust, accessibility, and credibility. The purpose of this study is to identify the factors that influence the decision of muzakki in choosing to pay zakat at the Amil Zakat Institution, the extent to which these factors influence, and what factors are the most dominant among religiosity, knowledge, trust, accessibility, and credibility. quantitative descriptive and data collection methods in this study using a questionnaire distribution technique. The collected data were analyzed using multiple regression analysis, which consisted of five dependent variables and one independent variable.The results of the study conclude that religiosity, knowledge, trust, accessibility and credibility have a positive and significant influence on the decision of muzzaki to choose to pay zakat at the amil zakat institution with = 5%, the most dominant variable influencing the expectation of choosing to pay zakat at the amil zakat institution is credibility
Pengenalan Digital Marketing : Augmented Reality Marketing sebagai media promosi untuk UMKM di Desa Samborejo Tirto Kota Pekalongan. Muhammad Arifiyanto
Prosiding University Research Colloquium Proceeding of The 16th University Research Colloquium 2022: Bidang Pengabdian Masyarakat
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Mengamati perkembangan pemasaran saat ini lebih melibatkan customer memiliki pengalaman interaktif dengan merk melalui kampanye, publisitas dibandingkan dengan pemasaran tradisional. Dalam Jurnal Manajemen Pemasaran, Schmitt (1999) menjelaskan bahwa pemasaran saat ini berbeda dengan pemasaran tradisional dimana konsumen dalam membuat keputusan pembelian hanya berdasarkan fitur dan manfaat, namun saat ini para pemasar melihat bahwa konsumen dianggap sebagai manusia yang rasional dan emosional melalui sesuatu hal yang menyenangkan. Schmitt (1999) menyebutkan ada 5 (lima) kategori pengalaman menyenangkan antara lain : sensorik , aktif (perilaku dan gaya hidup), relasional (social identitas dalam kaitannya dengan kelompok atau budaya), kognitif dan emosional (pengalaman afektif). Teknologi saat ini dianggap sebagai salah satu pendekatan yang paling efektif untuk dunia pemasaran saat ini. Ada dua hal teknologi saat ini, antara lain Virtual Reality dan Augmented Reality, dua produk teknologi yang secara teknis berbeda, tetapi memiliki kesamaan sebagai sebuah platform yang dapat membangun intensitas emosional yang tinggi dengan immersion sebagai kata kuncinya. Dalam rangka mengenalkan teknologi tersebut ke masyarakat luas dilakukansuatu kegiatan pengabdian masyarakat di Desa Samborejo, Kecamatan Tirto Kabupaten Pekalongan. Dalam kegiatan tersebut dilakukan sosialisasi mengenai digital marketing, augmented reality marketing, e-money, e-commerce. Hasil dari kegiatan tersebut masyarakat khususnya Desa Samborejo Tirto menjadi lebih mengenal pengetahuan tentang digital marketing dan pengetahuan lain sejenisnya. Masyarakat menjadi lebih memahami pengetahuan tersebut dan akan menerapakan sebagai media promosi kedepan nantinya.
ANALISIS FAKTOR-FAKTOR PENGAMBILAN KEPUTUSAN PEMBELIAN KOSMETIK BERLABEL HALAL DI PEKALONGAN Nur Kholidah; Muhammad Arifiyanto
Wahana Islamika: Jurnal Studi Keislaman Vol. 7 No. 1 (2021): Wahana Islamika: Jurnal Studi Keislaman
Publisher : STAI Syubbanul Wathon Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61136/anv68b47

Abstract

The halal lifestyle has recently been sweeping the world, including Indonesia. One of the halal products that are developing in Indonesia is cosmetic products. This phenomenon has an impact on the increasing purchase of halal cosmetics. With the increasing number of cosmetic companies emerging in Indonesia, the competition in the cosmetics business is getting tougher. To be able to win the competition so as not to be left behind by consumers, producers must follow the factors behind consumer purchasing decisions for a product. The objectives of this study were 1) to identify the characteristics of the respondents, and (2) to analyze the factors of purchasing decisions for cosmetic products labelled halal in Pekalongan. This research uses descriptive analysis, factor analysis and Net Promoter Score (NPS). The results of this study found that there are three groups of new factors in purchasing decisions for halal cosmetics, namely individual factors, self-concept and socio-culture. As many as 42% of respondents tend to recommend the cosmetic products they use to others.
Co-Authors Miftahur Rahman Hakim Nur Kholidah