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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Applied Research in Management and Business
Elisa Irawati
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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STRATEGI PEMANFAATAN MEDIA SOSIAL DAN APLIKASI ANTAR MAKANAN BAGI UMKM DI SALATIGA PADA MASA PANDEMI COVID 19 Tri Widodo; Elisa Irawati; Dicky Irvan Nauval
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.078 KB) | DOI: 10.34308/eqien.v11i1.675

Abstract

ABSTRACT The Covid-19 pandemic has hit the world, dragging countries into a slump. The impact is not only on the world of health but also spreads to economic problems. The policy of social or physical distancing is an external factor everyone must obey. This study aimed to determine the role of social media and food delivery applications for MSMEs in Salatiga and how MSMEs appropriately determine social media and food delivery applications. This study uses a qualitative method with a phenomenological approach. This research was conducted in Salatiga City, Central Java, with the object of culinary business SMEs utilizing social media and food delivery applications as a strategy in increasing their marketing during the COVID-19 pandemic. Research findings: By using social media and food delivery applications, MSMEs can increase the number of customers, expand market coverage, have promotional media, earn income, save time, improve service quality and increase credibility. The use of social media and food delivery applications, both by application and non-application, has become a necessity for SMEs in Salatiga and consumers.
PENGARUH FINANCIAL KNOWLEDGE, FINANCIAL ATTITUDE, LOCUS OF CONTROL dan FINANCIAL SELF-EFFICACY TERHADAP FINANCIAL MANAGEMENT BEHAVIOR MASYARAKAT SALATIGA Tri, Tri Widodo; Elisa Irawati; Yanuar Tri Jayuna Wibisono
Applied Research in Management and Business Vol. 5 No. 2 (2025): Desember 2025
Publisher : Fakultas Ekonomi, Bisnis dan Humaniora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53416/arimbi.v5i2.418

Abstract

A prosperous life is the desire of every individual. Financial management is a reflection of well-being. Every individual is required to be skilled and have sufficient ability and understanding. Financial problems will arise as a result of financial management failure. The purpose of this study is to examine whether Financial Knowledge, Financial Attitude, Locus of Control, and Financial Self-Efficacy influence Financial Management Behavior. The object of the study was the Salatiga community. Due to limitations, the sample in this study was 130 respondents. Sampling used probability sampling. The data analysis tool to answer the hypothesis was multiple regression analysis. The research results partially explain that financial knowledge, financial attitude, and locus of control have a significant effect. Meanwhile, financial self-efficacy does not have a significant effect on financial management behavior. The research results prove that financial knowledge, financial attitudes and behavior, self-control, and self-confidence towards finances are capital in financial planning, as a basis for someone to manage finances better, so that their financial behavior becomes more focused, which ultimately someone is able to achieve a prosperous life.
Co-Authors Dicky Irvan Nauval Tri Widodo Tri, Tri Widodo Yanuar Tri Jayuna Wibisono