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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Soeptaini Soeptaini
Faculty Economics and Business/Management International, University of Muhammdiyah Surakarta
Decision Sciences, Operations Research & Management

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THE EFFECT OF PRICE, PRODUCT, AND FLASH SALE ON REPURCHASE DECISION WITH CUSTOMER SATISFACTION AS MODERATION ON TIKTOKSHOP FEATURES Riska Atqiyya Baroroh; Kussudyarsana Kussudyarsana; Soeptaini Soeptaini
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (942.251 KB) | DOI: 10.34308/eqien.v11i1.699

Abstract

The development of the internet from year to year continues to increase, this makes the growth of e-commerce businesses appear, one of which is Tiktokshop. This study aims to analyze the effect of price, product, and flash sales to repurchase decisions with consumer satisfaction as a variable moderating Tiktokshop. The research technique used is quantitative, data collection uses a questionnaire method and the sample in this study amounted to 100 people. The analysis in this study was assisted using SPSS and SmartPLS. The result is Price has a significant effect on repurchase decisions, product quality has a significant effect on repurchase decisions, a flash sale has a significant effect on purchasing decisions, and customer satisfaction has a significant effect on repurchase decisions. Customer satisfaction does not moderate the effect of price on repurchase decisions, customer satisfaction does not moderate the effect of product quality on repurchase decisions, and customer satisfaction moderates the effect of promotions on consumer repurchase decisions at Tiktokshop.
Co-Authors Kussudyarsana Kussudyarsana Riska Atqiyya Baroroh