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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Syntax Idea ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING Journal of Trends Economics and Accounting Research
Syntha Noviyana
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH SOCIAL MEDIA MARKETING, CELEBRITY ENDORSER, BRAND IMAGE, ELECTRONIC WORD OF MOUTH, DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH Syntha Noviyana; Mella Sri Kencanawati; Reni Anggraini; Laras Ayu Irene Gayatri
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.136 KB) | DOI: 10.34308/eqien.v11i1.794

Abstract

As the time goes by, the need for cosmetics are increasing. In their efforts to increase the purchase by the community, attention should be given to social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations that Wardah did. The purpose of this research is to figure out how social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations influence the purchase decision partially and simultaneously. The data used in this research was the primary data obtained from respondents were distributed online through google form. Samples were taken using non- probabilty sampling technique as many as 100 respondents. This research was conducted validity test, reliability test, classical assumption test, multiple linear regression analysis, partial t test, simultaneous F test, and analysis of the coefficient of determination (R2 ) using SPSS version 22 as a data processor. Based on the results of this research, it shows that partially celebrity endorser, brand image, and electronic word of mouth affect Wardah’s purchase decision, but social media marketing and product innovations don’t affect Wardah’s purchase decision. Meanwhile, social media marketing, celebrity endorser, brand image, electronic word of mouth, and product innovations simultaneously affects Wardah’s purchase decision.
Analisis Rasio Arus Kas Untuk Mengukur Kinerja Keuangan Pada Pt Indofood Sukses Makmur Tbk. Periode 2018-2020 Febryanti Febryanti; Syntha Noviyana
Syntax Idea Vol 4 No 9 (2022): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v4i9.1958

Abstract

The purpose of this study was to determine and analyze the financial performance as measured by the cash flow ratio at PT. Indofood Sukses Makmur Tbk. 2018-2020 period. This study uses the following cash flow ratio analysis methods: operating cash flow ratio (AKO), fund flow coverage ratio (CAD), cash to interest coverage ratio (CKB), cash to current debt coverage ratio (CKHL), capital expenditure ratio ( PM), total debt ratio (TH). The type of data used in this research is quantitative data. Sources of data used in this study is secondary data. In the form of a Financial Statement consisting of a Balance Sheet, Income Statement and Cash Flow Statement at PT. Indofood Sukses Makmur Tbk period 2018-2020. The data collection technique used in this study to obtain the data and information needed is a documentation study, namely through the website of the Indonesia Stock Exchange (www.idx.co.id). The author uses quantitative analysis techniques, namely calculating and analyzing the relevant results from the financial statements, using the cash flow statement ratio. The results of the study note that the financial performance of PT. Indofood Sukses Makmur Tbk for the 2018-2020 period shows that there are three cash flow ratios whose values ​​are still below the applicable standard criteria because the company has not been able to meet current obligations and long-term debt on time but the company can cover interest costs, capital expenditures, and is able to pay taxes. of the cash flow generated by the company.
PENGARUH PROFITABILITAS, LIKUIDITAS, DAN LEVERAGE TERHADAP FINANCIAL DISTRESS Syntha Noviyana; Mella Sri Kencanawati; Reni Anggraini; Muhammad Farhan Ramdhani
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1112

Abstract

Financial distress is a condition when the company experiences financial difficulties and occurs before bankruptcy. This condition occurs when a company suffers losses for several years. This study aims to analyze the effect of profitability, liquidity, and leverage on financial distress partially and simultaneously in transportation subsector companies listed on the Indonesia Stock Exchange during the 2018-2020 period. The population in this study is the transportation sub-sector listed on the Indonesia Stock Exchange, amounting to 46 companies. This research was conducted using purposive sampling method. Companies that meet the criteria to be used as samples in this study amounted to 7 companies. The type of data used is secondary data in the form of financial statements of transportation subsector companies listed on the Indonesia Stock Exchange for the 2018-2020 period obtained through the official website of the Indonesia Stock Exchange and the official website of each company. The analysis technique in this study uses multiple linear regression analysis with SPSS software version 25. The results of this study indicate that partially profitability as measured by Return on Assets (ROA) and liquidity as measured by Current Ratio (CR) has no effect on financial distress. Meanwhile, leverage as measured by the Debt to Assets Ratio (DAR) has an influence on the occurrence of financial distress in a company. Simultaneously profitability, liquidity, and leverage affect financial distress.
Determinan Keputusan Pembelian Pengguna E-Commerce Tiktok Shop: Digital Marketing, Fitur Live Streaming, Online Customer Review, Content Marketing Komsi Koranti; Syntha Noviyana; Sriyanto; Nila Anjar Ramadhona
Journal of Trends Economics and Accounting Research Vol 5 No 2 (2024): December 2024
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jtear.v5i2.1487

Abstract

Current technological developments are in line with the increasing number of internet users. Internet users make it easier for people to meet their needs, such as online shopping. The purpose of this study was to analyze the influence of digital marketing, live streaming features, online customer reviews, content marketing on purchasing decisions and to determine the independent variables that have the most dominant influence on purchasing decisions on the Tik Tok Shop e-commerce application. This research method uses primary data with the test stages carried out, namely validity, reliability, normality, heteroscedasticity, multicollinearity, multiple linear regression, F test, t test and coefficient of determination. Data collection was carried out using a questionnaire instrument with data collected from 100 respondents. The sampling method in this study is non-probability sampling with a purposive sampling technique. The testing tool used is SPSS. The results of the study showed that purchasing decisions were simultaneously influenced by digital marketing variables, live streaming features, online customer reviews, content marketing. Purchasing decisions were partially influenced by live streaming features, online customer reviews, and content marketing. digital marketing did not have a significant influence on purchasing decisions. Content marketing is the variable that has the strongest influence on purchasing decisions.
Kontribusi Green Accounting dalam Mendukung Pencapaian Sustainable Development Goals (SDGs) pada Perusahaan Sektor Energi Syntha Noviyana; Komsi Koranti; Sriyanto; Rengganis Dwianti Putri
ARBITRASE: Journal of Economics and Accounting Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/arbitrase.v6i1.2507

Abstract

This study aims to determine the effect of Green Accounting on Sustainable Development Goals (Sdgs) in Energy Sector Companies Listed on Bei for the 2018- 2023 Period.The sample used in this study were energy sector companies that were included in the main board on the Indonesia Stock Exchange, registered as PROPER participants and who had complete data for research. The sampling technique used is purposive sampling, namely by selecting samples based on criteria determined by the author, obtained as many as 8 companies during the 2018-2023 period. The analysis methods used in this study are Descriptive Statistical Test, Assessing the Overall Model, Coefficient of Determination, Testing the Feasibility of the Logistic Regression Model, Classification Mean, Wald Test and Omnibus Test of Model Coefficients.The results of this study indicate that Green Accounting variables which are proxied by Environmental Costs, Environmental Performance and Environmental Activities have a significant influence on Sustainable Development Goals (SDGs). Meanwhile, the Environmentally Friendly Product variable does not have a significant influence on Sustainable Development Goals (SDGs).
Co-Authors Febryanti Febryanti Komsi Koranti Laras Ayu Irene Gayatri Mella Sri Kencanawati Muhammad Farhan Ramdhani Nila Anjar Ramadhona Rengganis Dwianti Putri Reni Anggraini Sriyanto