Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Afifah Rizky Putri
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING, E-SERVICE QUALITY DAN PRICE TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (STUDI KASUS PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SURAKARTA) Afifah Rizky Putri; Wuryaningsih Dwi Lestari
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 1 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.03 KB) | DOI: 10.34308/eqien.v11i1.884

Abstract

This study aims to analyze the influence of online customer reviews, online customer ratings, e-service quality and prices on purchasing decisions in the Shopee marketplace. The type of research used in this research is quantitative. The population and sample of this study were students of Muhammadiyah University of Surakarta who made purchasing decisions in the Shopee marketplace, the number of samples was 118 respondents. The type of data used is primary data. Methods of data collection using a questionnaire. Data analysis used multiple linear regression analysis using SPSS version 25. The results of the analysis in this study indicate online customer reviews have a positive and significant effect on purchasing decisions, online customer ratings have a positive and significant effect on purchasing decisions, e-service quality has a positive and significant effect on purchasing decisions. purchasing decisions, and prices have a positive and significant effect on purchasing decisions.
Co-Authors Wuryaningsih Dwi Lestari