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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Hospitality Accommodation Management Jurnal Kabar Masyarakat
I Putu Gede Satria Wiraharja
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Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan di PT. Melali MICE Bali I Putu Gede Satria Wiraharja
Journal of Hospitality Accommodation Management (JHAM) Vol. 1 No. 2 (2022): Journal of Hospitality Accommodation Management (JHAM)
Publisher : Program Studi Manajemen Divisi Kamar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.476 KB) | DOI: 10.52352/jham.v1i2.822

Abstract

This study aims to analyze the influence of work motivation on employee performance in PT. Melali MICE Bali, using Herzberg's 2 factor theory to analyze work motivation and 5 indicators to measure the performance proposed by Stephen P. Robbins. The technique to determine the sample by using nonprobability sampling technique that makes the entire population into a sample that is 19 respondents who are employees of PT. Melali MICE Bali data taken through questionnaire, validity test, reliability, normality, multicolinearity, heteroskedasity, multiple linear regression, multiple correlation, t-test, and f-test with the help of SPSS program version 23. Then obtained data showing the test device Used valid and reliabel with normal distribution, and result of analysis showing existence of influence of strong and significant relation between work motivation to employee performance equal to 97,7% which is the magnitude of the contribution of the influence of the x variable to the y variable. The findings of this study are expected to be able to be developed by the next researcher by adding new variables.
Peningkatan Daya Saing Objek Wisata Berbasis Komunitas Melalui Pemanfaatan Social Media Marketing dan Analisis Akuntansi Perpajakan di Desa Bongkasa Provinsi Bali I Wayan Chandra Adyatma; I Putu Gede Satria Wiraharja; I Made Dwi Sumba Wirawan
Jurnal Kabar Masyarakat Vol. 1 No. 4 (2023): November : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v1i4.1025

Abstract

Tourism Village is one of the popular forms of tourist destinations developed in the Bali Province. Bongkasa Tourism Village, located in the Abiansemal District of Badung Regency, generates income from small and medium-sized businesses, villa accommodations, restaurants, and cafes. There are two main issues in the development of the community-based tourism village in Bongkasa Village, Badung Regency: 1. The underutilization of social media and digital marketing in promoting tourist attractions in Bongkasa Village, Badung Regency. 2. Some tourism-related businesses in Bongkasa Village are not operating professionally, lacking proper accounting and tax compliance for their operations.To address these issues, community engagement is necessary with the tourism-aware group in Bongkasa Village, focusing on the theme of "Enhancing the competitiveness of community-based tourist attractions through social media marketing and tax accounting analysis in Bongkasa Village, Abiansemal District, Badung Regency, Bali Province." The community engagement aims to improve the professionalism of businesses and raise awareness among potential tourists about the cultural potential in Bongkasa Village, Abiansemal District, Badung Regency, Bali Province. The expected outcomes of this engagement include progress reports, journal publications, video documentation of the community engagement activities, online media publications, intellectual property rights for published articles, community's ability to use social media for efficient marketing, and their ability to maintain basic accounting records of business transactions.
DETERMINANTS OF COMPETITIVE ADVANTAGE OF TOURISM DESTINATION IN KUTUH TOURISM VILLAGE, SOUTH KUTA DISTRICT, BALI PROVINCE I Wayan Chandra Adyatma; Desak Rurik Pradnya Paramitha Nida; I Putu Gede Satria Wiraharja
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 3 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i3.4056

Abstract

This study analyzes the influence of government roles, leadership, and destination image on the competitive advantage of Kutuh Tourism Village, Badung Regency. The research employed a quantitative approach, with data collected through questionnaires administered to key stakeholders, and analyzed using Structural Equation Modeling (SEM) with SmartPLS 3.0. The findings indicate that the government role has a positive and significant effect on competitive advantage (t-statistic = 2.71; original sample = 0.800), suggesting that regulatory support, infrastructure development, and promotion enhance destination competitiveness. Destination image also shows a positive and significant effect (t-statistic = 2.22; original sample = 0.805), confirming that positive tourist perceptions strengthen competitive advantage. Conversely, leadership has no significant effect (t-statistic = 0.71), indicating the need to improve local leadership capacity. The R-Square value of 0.741 indicates that the three variables collectively explain 74.1% of the variance in competitive advantage, while the Q-Square value of 0.711 demonstrates high predictive relevance. These findings provide practical implications for destination development, emphasizing that synergy between government support and destination image enhancement is a key driver for sustainable competitiveness, with leadership remaining a strategic potential that should be optimized.
Co-Authors Desak Rurik Pradnya Paramitha Nida I Made Dwi Sumba Wirawan I Wayan Chandra Adyatma