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All Journal E-JRM Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi
Hairul Fadli
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Computer Science & IT Economics, Econometrics & Finance

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Journal : E-JRM

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ANALISIS PERILAKU KONSUMEN DALAM KEPUTUSAN PEMBELIAN SEPEDA MOTOR MEREK HONDA CV. MITRA SETIA AGUNG KECAMATAN KOLOR KABUPATEN SUMENEP Hairul Fadli; Budi Wahono; Muhammad Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 06 No. 5 Agustus 2017
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study was conducted to determine whether there is a relationshipbetween the variables studied and then analyzed by hypothesis. This type ofresearch is a type of explanatory research where the study explains therelationship between the variables. The result of this research can be observedthat jointly motivation variable (X1), perception (X2), personality (X3), attitude(X4) have a significant influence simultaneously to Honda brand motorcyclepurchase decision (Y). And the perception variable (X2) has a dominant influenceon the purchasing decision of Honda (Y) Brand motorcycle.Keywords: Motivation, perception, personality, attitudes and purchasingdecisions
Co-Authors ABS, M Khoirul Fajri Profesio Putra