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Arini Fitri Mustapita
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Economics, Econometrics & Finance

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Pengaruh Kualitas Website Dan E-Wom (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee (Studi kasus pada mahasiswa FEB Universitas Islam Malang) Muhammad Rizqi Ar-rouf; N Rachma; Arini Fitri Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

This study aims to examine the effect of Website Quality and E-WOM (Electronic Word Of Mouth) on Purchase Decisions on the Shopee application. This research is a quantitative research with data collection techniques using a questionnaire. The sample in this study amounted to 104 respondents. The sampling technique used was the purposive sampling method. Primary data processing using multiple regression analysis. The results of this study indicate that the variables of website quality and e-WOM (electronic word of mouth) simultaneously affect purchasing decisions. Partially, the website quality variable has an effect on purchasing decisions, and the e-WOM (electronic word of mouth) variable has no effect on purchasing decisions.
Pengaruh Price Discount Dan Kualitas Produk Terhadap Keputusan Pembelian Online Pada Shopee Dengan Hedonic Shopping Motivation Sebagai Variabel Intervening (Studi Pada Mahasiswa FEB Universitas Islam Malang) Iffah Alfi Masruroh; Abdul Kodir Djaelani; Arini Fitri Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 01 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the effect of price discount and product quality on online purchasing decisions at Shopee with hedonic shopping motivation as an intervening variable for FEB students at the Islamic University of Malang. This type of research is using explanatory research with a quantitative approach. The sample in this study was 85 students of Management Faculty of Economics and Business, Islamic University of Malang class of 2018 as many as 85 people. Data was collected by distributing questionnaires. Analysis of the data used in this study using validity, reliability, normality, path analysis, multicollinearity, heteroscedasticity, t-test, coefficient of determination, and Sobel test. The results show that price discounts have a direct effect on hedonic shopping motivation, product quality has a direct effect on hedonic shopping motivation, price discounts have a direct effect on purchasing decisions, product quality has a direct effect on purchasing decisions, hedonic shopping motivation has a direct effect on purchasing decisions, hedonic shopping motivation can mediate price discounts on online purchasing decisions, and hedonic shopping motivation can also mediate product quality on online purchasing decisions. Keywords: Price Discount, Product Quality, Hedonic Shopping Motivation, Online Purchase Decision
Pengaruh Harga Minyak Dunia, Harga Emas Dunia Dan Inflasi Terhadap Indeks Harga Saham Gabungan (IHSG) Di Bursa Efek Indonesia (BEI) Periode 2018-2020 Edwin Dilla Septiana; Budi Wahono; Arini Fitri Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to examine the effect of world oil prices, world gold prices and inflation on the composite stock price index on the Indonesian stock exchange. The population used in this study are companies listed on the IDX (Indonesian Stock Exchange) from the period 2018-2020. The sample selection in this study used purposive sampling technique. The number of samples used is 36 data. The sampling criteria are based on data entered on the Indonesia Stock Exchange from the period 2018-2020. The results of this study indicate that (1) World Oil Prices, World Gold Prices and Inflation simultaneously have an effect on the Composite Stock Price Index variable for the 2018-2020 period. (2) The World Oil Price partially has a significant positive effect on the Composite Stock Price Index variable for the 2018-2020 period. (3) The Gold Price partially has a negative and insignificant effect on the Composite Stock Price Index variable for the 2018-2020 period. (4) Inflation partially has a positive and insignificant effect on the Composite Stock Price Index variable for the 2018-2020 period. Keywords :   World Oil Price, World Gold Price, Inflation, Composite Stock Price Index
Co-Authors Abdul Kodir Djaelani Edwin Dilla Septiana Iffah Alfi Masruroh Muhammad Rizqi Ar-rouf N Rachma