Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal E-JRM
Iin Widyantasari
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Produk Dan Ekuitas Merek (Brand Equity) Terhadap Minat Pembelian Ulang Produk INDOMIE (Studi Kasus Pada Mahasiswa Fakultas Ekonomi dan Bisnis Angkatan Tahun 2017 Universitas Islam Malang) Iin Widyantasari; Nurhajati Nurhajati; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 08 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1290.495 KB)

Abstract

Abstract  This study aims to determine the effect of product quality, brand equity on the intention to repurchase Indomie products. The dependent variable (Y) in this study is the intention to repurchase. The independent variable (X) in this study is Product Quality, Brand Equity. This research is an explanatory research. The data used by the researcher is primary data with the collection method using a questionnaire distributed to students of the 2017 Faculty of Economics and Business, Islamic University of Malang. The sampling technique used is Non-Probability Sampling with the type of Purposive Sampling. The number of samples used consisted of 90 respondents. Furthermore, the data is processed using SPSS to test statistics in the form of instrument tests, normality, classical assumptions, multiple linear regression and hypothesis testing. The results showed that product quality and brand equity had a significant effect on repurchase intention. Keywords: Product Quality, Brand Equity, Repurchase Interest
Co-Authors Khalikussabir, Khalikussabir Nurhajati Nurhajati