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All Journal Jurnal Ilmiah Wahana Pendidikan E-JRM
Lismayani Lismayani
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Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Promosi Online Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Rubylicious Di Kota Malang (Studi Pada Mahasiswa Prodi Manajemen FEB Universitas Islam Malang Angkatan 2018-2020) Lismayani Lismayani; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 17 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.41 KB)

Abstract

AbstractThis study aims to find out and analyze whether online promotion and price perception affect purchasing decisions at Rubylicious for 2018-2020 FEB Management Study Program students, Islamic University of Malang. This type of research is explanatory research or explanatory research using a quantitative approach. The theory used is Malhotra theory with the number of samples in this study there are 21 question items. So the number of samples taken in this study were 105 samples (21 question items x 5) which were Rubylicious online shop consumers. Sampling technique used in this research is by using purposive sampling technique. Analysis of the data used is descriptive statistics and multiple linear regression analysis. The results of this study indicate that simultaneously the independent variables Online Promotion and Price Perception have a significant effect on the dependent variable, namely Purchase Decision. Partially, it can be seen from the t-test results which show that the Online Promotion variable has a significance level of 0.005 <0.05. While the price perception variable has a significance level of 0.000 <0.05. Based on these calculations, it can be concluded that partially Online Promotion and Price Perception have a significant influence on Purchase Decisions. Meanwhile, descriptive analysis shows that by doing online promotions well, it will increase someone's interest in making purchasing decisions and also create price perceptions that are in accordance with the products offered. Keywords: Online Promotion, Price Perception, and Purchase Decision
Pengaruh Model Pembelajaran Discovery dan Gaya Kognitif Siswa Terhadap Kemampuan Berpikir Kritis Matematika Siswa Kelas VIII SMP Negeri 24 Kerinci Lismayani Lismayani
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 10 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7984954

Abstract

This research aims to know the effect of Discovery learning mode toward and student critical Thinking Skills in mathematics, the effect of students’ cognitive style toward student critical Thinking Skills in mathematics the interaction effect between learning mode and students’ cognitive style toward student critical Thinking Skills in mathematics at student grade VIII (Eight) SMP Negeri 24 kerinci academic year 2022/2023. The resarch conducted by using quasy experimental design research method follows nonequivalent control group design version by implementing factorial design 2 × 2. The population of the research are students of SMP Negeri 24 Kerinci grade VIII even term academic year 2022/2023. The research’s sample determined randomly, consists of experimental class in ammount 23 students and control class in ammount 24 students. The data collection conducted using two kind of instruments Group Embedded Figures Test (GEFT) to measure students’ cognitive style and instrument students’ critical Thinking Skills in mathematics in the form of essay. The research hypotheses is tested by using Two Way Anova, after pre-requirment has been fulfilled, which are the normality of data distribution and the homogenity of variant among sample. Result data analysis and statistical testing show that discovery learning mode take effect toward Higher Order Thinking Skills, students’ cognitive style take effect toward student critical Thinking Skills in mathematics, There is no interaction between learning mode and students’ cognitive style toward students’ student critical Thinking Skills in mathematics. Based on the results of this study it is suggested to the teachers, particularly the mathematics teacher that the implementation of the discovery learning model can be developed as an innovation in teaching and learning process.
Co-Authors Alfian Budi Primanto N. Rachma