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All Journal Jurnal Ekonomi Modernisasi Jurnal Minds: Manajemen Ide dan Inspirasi Journal of Indonesian Economy and Business Jurnal Manajemen Teori dan Terapan Jurnal Pemberdayaan Masyarakat Madani (JPMM) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal Abdi Insani Jurnal Terapan Manajemen dan Bisnis Jurnal Inspirasi Binsis dan Manajemen Jurnal Manajemen dan Pemasaran Jasa E-JRM
Alfian Budi Primanto
Fakultas Ekonomi Dan Bisnis, Universitas Islam Malang, Malang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation Other

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Exploring the Determinant Factors of Impulsive Buying Behavior during the COVID-19 Pandemic among Indonesian Consumers Rahmawati Rahmawati; Alfian Budi Primanto
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 8 No 2 (2021): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v8i2.23560

Abstract

The COVID-19 pandemic has ravaged the global economy, igniting much fear and panic that disrupted buying patterns and behavior. This study aims to investigate the phenomenon of impulsive buying behavior during the COVID-19 crises by exploring the influences of panic buying, perceived scarcity, and the mediation role of fear appeals. This study uses path analysis which is processed by using the Preacher-Hayes technique. A total of 243 respondents participated in the study. The result of this study revealed that perceived scarcity and panic buying were successfully proved to be significant predictors of impulsive buying behavior. However, the direct effect of fear appeals and the mediation role of fear appeals and panic buying on the relationship between perceived scarcity and impulsive buying behavior were failed to prove in this study.
The Antecedents of Impulse Buying Behavior During Covid-19 Pandemic: Revealing the Role of Panic Buying, Government Stimulus, Perceived Scarcity, and Fear Appeals Alfian Budi Primanto; Rahmawati Rahmawati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 14 No. 3 (2021)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v14i3.29886

Abstract

COVID-19 pandemic spread around the world and changed people's shopping habits. This phenomenon causes much fear and induces panic behavior. In a highly uncertain situation, many people are more likely to engage in impulse buying behavior during this period. Our research aims to examine that impulse buying behavior during the pandemic. Hypothesis testing in this study uses the path analysis technique, which is processed using a computer with a program that has been developed by Preacher-Hayes, namely the Macros PROCESS technique. The research finds that panic buying, government stimulus, perceived scarcity, and fear appeal have a significant direct effect on impulse buying behavior. We went a step further to test the indirect effects. The indirect test supports our hypothesis by using fear appeal as mediating variable. The result indicates that fear appeal mediates between panic buying, whereas impulse buying behavior has no significant effect. Furthermore, fear appeal mediates between government stimulus, and scarcity of essential products has a significant effect on impulse buying behavior.
WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE Alfian Budi Primanto; Basu Swastha Dharmmesta
Journal of Indonesian Economy and Business (JIEB) Vol 34, No 2 (2019): May
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jieb.23036

Abstract

Introduction/Main Objectives: Even thought there is a risk from using humor as an advertising campaign strategy in industries which rely on trust and their technological prowess, like the telecommunications sector, the fact that there are a great number of humorous advertisements arranged by telecommunications companies in Indonesia needs to be researched. Background Problems: This research aims to narrow the phenomenon by investigating the effect of humorous advertisements with the need for humor as a moderating role on consumers’ attitudes, consumers’ intent to purchase, and their word of mouth intention. Novelty: By adding the need for humor in a moderating role, and the word of mouth intention as an endogenous variable, this research aims to extend the existing models of humorous advertising’s effectiveness. Research Methods: The research was designed to focus on consumers who can be classified as young adults (18 to 34 years old) and are not users of the mobile SIM card brands that the ad they perceived as funny ones. The researcher conducted a survey with a five point Likert scale, an online questionnaire, and purposive sampling as the primary data collection methods. Finding/Results: The result shows that although a humorous advertisement has a significant impact on the attitude toward the advertisement and the word of mouth intention, the humorous advertisement has no significant impact on the attitude toward the brand and the consumers’ intent to purchase. The need for humor failed to moderate the relationship between the humorous advertisement and the attitude toward the advertisement in this study.  Conclusion: The researcher concludes that the impact of a humorous advertisement was limited to only entertaining the consumers, and to encourage their word of mouth intention, not their purchase intention.
A Study of The Best Selling Smartphone in The Two Biggest Marketplace in Indonesia Alfian Budi Primanto; M Khoirul ABS; Afi Rahmat Slamet
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 4, No 1 (2018): Volume 4 Number 1 (2018)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v4i1.487

Abstract

The number of entrepreneurs in Indonesia has increased significantly in the past decade. Many entrepreneurs expand their business into digital by using marketplace platform. Although, there are a lot of entrepreneur use digital landscape to scale up their business, many online business ended in failure. This research aims to answer the following questions; what is the success factor of smartphone campaign in the Indonesia marketplace platform? Is there any difference success factor between each marketplace platform? The researcher uses secondary data, simple random sampling, and binary logistic regression modeling for the purpose to answer research questions. Interestingly, this research shows that there are no relationship between seller reputation and sales acquirement. Also, there is no difference behaviour between each marketplace platform. Therefore, to be succeed in marketplace competition, each seller should pay attention to their price competitiveness while at the same time find the best option to increases their number of store page views.    
Kriya Mendong: Upaya Diversifikasi Produk Potensi Desa, Kreasi Wirausaha Masyarakat Desa Blayu dengan bantuan Aplikasi Teknologi Multimedia Ita Athia; Alfian Budi Primanto
JAST : Jurnal Aplikasi Sains dan Teknologi Vol 4, No 2 (2020): EDISI DESEMBER 2020
Publisher : Universitas Tribhuwana Tunggadewi Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jast.v4i2.1807

Abstract

ABSTRAK Pemerintah kecamatan Wajak, kabupaten Malang, telah mengukuhkan mendong sebagai komoditas khas daerahnya. Desa Blayu merupakan daerah terbesar penghasil mendong beserta produk turunannya. Sayangnya saat ini budidaya mendong semakin memudar dan ikon mendong sulit ditemukan di desa Blayu. Jumlah profesi masyarakat yang terkait dengan budidaya dan kerajinan mendong terus mengalami penurunan. Potensi mendong yang tidak menjanjikan kesejahteraan ditengarai sebagai alasan profesi ini mulai ditinggalkan. Tujuan kegiatan pengabdian masyarakat ini adalah menambah nilai ekonomis mendong dan membangkitkan kembali kepercayaan diri masyarakat Blayu akan potensi mendong dengan cara mengenalkan diversifikasi kerajinan kriya mendong dan peluang pasarnya. Metode yang dilakukan adalah identifikasi masalah, perumusan solusi, pendidikan masyarakat, difusi inovasi dan pelatihan. Manfaat dari kegiatan ini adalah mulai bangkitnya jiwa kewirausahaan masyarakat Blayu dan sikap optimistik terhadap potensi  usaha kreatif produk kriya mendong.Kata kunci : kriya mendong, diversifikasi produk, kreasi, wirausaha, teknologi multimedia ABSTRACTThe Wajak Subdistrict government, Malang Regency, has confirmed mendong as a typical commodity for its region. Blayu Village is the largest producer of mendong and its derivatives. Unfortunately, nowadays, the cultivation of mendong is fading, and the icon of mending is hard to find in Blayu Village. The number of community professions related to mendong cultivation and crafts continues to decline. The potential for mendong, which does not promise welfare, is thought to be why this profession is starting to be abandoned. The purpose of this community service activity is to increase the economic value of mendong and revive the confidence of the Blayu community in the potential of mendong by introducing the diversification of Mendong crafts and market opportunities. The methods used are problem identification, solution formulation, community education, innovation diffusion, and training in making Mendong crafts products with multimedia technology.This activity's benefits are the emergence of the entrepreneurial spirit of the Blayu community and an optimistic attitude towards the potential for creative endeavors of mendong craft products.
PERLUKAH PENDAMPINGAN TERHADAP PELAKU UMKM DALAM MEMANFAATKAN MEDIA SOSIAL SEBAGAI SALURAN PEMASARAN STRATEGIS? Alfian Budi Primanto (Universitas Islam Malang - Indonesia); Fahrurrozi Rahman (Universitas Islam Malang - Indonesia)
Jurnal Manajemen Industri dan Logistik (JMIL) Vol 3, No 2 (2019): page 94 - 173
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.042 KB) | DOI: 10.30988/jmil.v3i2.146

Abstract

Abstract The rapid change and easy to use technology should be able to trigger the use of technology in MSME. However, the reality tells the different. There is only few MSMEs that already implement and use technology (social media) as their part of business strategy. Therefore, this research aim to know what is the factor that affects MSMEs attitude toward technology (social media) adoption through perceived usefulness and perceived ease to use. Researcher use individual and external factor which consist of social influence, compatibility, organizational barrier, self-efficacy, and individual proficiency. This research uses descriptive analysis and path analysis as analysis method with questionnaire as data gathering method. This research concluded that social value, compatibility and self-efficacy has significant effect toward perceived easy to use and perceived of usefulness. The low of individual proficiency regarding social media indicates that there is an opportunity for academicians or anyone to be a mentor for UMKM in exploring social media channel. Keywords: Perceived Usability, Perceived Usefullness, SME’s, Intention To Use, Social Media, Marketing  Abstrak Pemanfaatan teknologi merupakan faktor krusial dalam keberlangsungan UMKM. Sayangnya, tidak banyak UMKM yang memanfaatkan teknologi (media sosial) ini sebagai strategi pemasaran dan penjualan mereka. Berdasarkan fenomena tersebut, peneliti berkeinginan untuk mengetahui faktor apakah yang menyebabkan rendahnya tingkat adopsi media sosial sebagai saluran pemasaran baru bagi pelaku UMKM. Peneliti menggunakan kombinasi faktor individual dan eksternal seperti pengaruh sosial, kompatibilitas, hambatan organisasi, keyakinan-sendiri, dan kemahiran terhadap media sosial sebagai pembentuk presepsi kegunaan dan kemudahan media sosial serta niat penggunaan secara tidak langsung. Penelitian ini menggunakan analisa deskriptif dan jalur sebagai metode analisis dengan kuesioner sebagai instrumen peneletian. Penelitian ini berhasil membuktikan bahwa pengaruh sosial, kompatibilitas, dan keyakinan diri berpengaruh terhadap persepsi kemudahan penggunaan dan persepsi kegunaan. Kurangnya pemahaman tentang pengaplikasian media sosial yang ditunjukkan pada rendahnya kemahiran penggunaan media sosial dapat menjadi peluang bagi akademisi untuk menghubungkan UMKM dengan media sosial baik sebagai tutor ataupun administrator.Kata kunci: Persepsi Kegunaan, Persepsi Kemudahan Penggunaan, UMKM, Niat Penggunaan, Media Sosial, Pemasaran
Masih Pentingkah Kemampuan Pemasaran Pada Era Media Sosial Pemasaran? Alfian Budi Primanto; Ita Athia
Jurnal Inspirasi Bisnis dan Manajemen Vol 4, No 1 (2020): JUNI 2020
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jibm.v4i1.3357

Abstract

Abstract.  The marketing capability of MSMEs in utilizing social media as a strategic marketing channel is crucial to have. The purpose of this study was to understand the relationship of social media marketing usage on marketing performance with marketing capability play as mediation role. This study used Preacher Hayes with bootstrappingtechnique to analyze the direct and indirect effect within model. Purposive sampling used as sampling technique with sample size of 193 respondents. This study proved that there is significant direct relationship between social media marketing and marketing performance. Unfortunately, the direct and indirect relationship of marketing capability on marketing performance failed to prove in this study. The SMEs in this study tend to doubt their marketing capabilities both the ability to innovate or the ability to manage brands. Athought, they understand that the brand is an important asset and innovation is mandatory, but due to lack of confidence in the mastery of those capabilities makes them use social media only for basic features as a storefront. Keywords: Social Media Marketng; Marketing Performance; Marketing Capability; Preacher-Hayes. Abstrak.  Kemampuan pemasaran pelaku UMKM dalam memanfaatkan media sosial sebagai saluran pemasaran strategis sangat krusial untuk dimiliki. Penelitian ini bertujuan untuk mengetahui hubungan aktivitas pemasaran media sosial dan kinerja pemasaran melalui peran mediasi kemampuan pemasaran. Penelitian ini menggunakan Preacher Hayes dengan teknik bootstrapping dalam pengujian pengaruh langsung dan mediasi hipotesis penelitian. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah purposive sampling dengan ukuran sampel sebanyak 193 responden. Penelitian ini menyimpulkan bahwa terdapat pengaruh antara aktivitas pemasaran media sosial terhadap kinerja pemasaran. Adapun, pengaruh kemampuan pemasaran baik secara langsung maupun perannya sebagai mediator aktivitas pemasaran media sosial terhadap kinerja pemasaran tidak terbukti dalam penelitian ini. Pelaku UMKM dalam penelitian ini cenderung ragu-ragu dengan kemampuan pemasaran yang dimilikinya baik kemampuan untuk berinovasi ataupun kemampuan pengelolaan merek. Mereka memahami bahwa merek merupakan aset yang penting dan inovasi adalah wajib namun dikarenakan kurangnya keyakinan dalam penguasaan kemampuan tersebut menyebabkan mereka hanya menggunakan media sosial dengan fitur dasar sebagai etalase produk untuk mencapai kinerja pemasaran yang telah ditetapkan.   Kata kunci:  Pemasaran Media Sosial; Kinerja Pemasaran; Kemampuan Pemasaran; Preacher-Hayes.
Bersaing Terhadap Kinerja Pemasaran (Studi Kasus pada Pengusaha Tambak Ikan di Desa Gondosuli Kecamatan Gondang Kabupaten Tulungagung) Nicholas Galang Widjanarko; Rois Arifin; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 09 Agustus 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (285.327 KB)

Abstract

Abstract This research was conducted in Gondosuli Village, Gondang District, Tulungagung Regency. This type of research uses a quantitative approach with descriptive data analysis. The purpose of this study was to determine and analyze the effect of entrepreneurial orientation, customer orientation and competitive advantage on marketing performance. The independent variables used are entrepreneurial orientation, customer orientation and competitive advantage. while the dependent variable is marketing performance. The sample used in this study were 50 fishpond entrepreneurs in Gondosuli Village, Tulungagung. Data collection techniques using a questionnaire. The analytical method used is instrument test, multiple linear regression analysis, classical assumption test, determination test, F test and T test using SPSS 16.0 computer software for data processing. The results of this study indicate that entrepreneurial orientation affects marketing performance, customer orientation affects marketing performance and competitive advantage affects marketing performance. entrepreneurial orientation, customer orientation and competitive advantage simultaneously affect marketing performance. Keywords: Entrepreneurial Orientation, Competitive Advantage Customer Orientation And Marketing Performance
Pengaruh Kualitas Website Dan Harga Terhadap Kepuasan Konsumen Shopee (Studi Kasus Mahasiswa FEB Unisma) M. Syahrul Gunawan; N. Rachma; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 14 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.431 KB)

Abstract

AbstractThe results of this study indicate that website quality and price simultaneously have a significant effect on Shopee consumer satisfaction for FEB UNISMA students. Website quality partially has a positive and significant effect on Shopee consumer satisfaction, which means that if the quality of the website is getting better, customer satisfaction will increase. Price has partially a significant positive effect on consumer satisfaction, which means that the price will affect consumer satisfaction if the price set by Shopee is affordable and in accordance with the quality of the product. Keywords: Customer Satisfaction, Website Quality, Price
Pengaruh Bekerja Dari Rumah Dan Efikasi Diri Terhadap Kinerja Guru Dimasa Pandemi Covid -19 (Studi Pada Guru SMAN 01 Singosari) Siti Nur Khofifah; Siti Asiyah; Alfian Budi Primanto
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.418 KB)

Abstract

Abstract This study aims to determine the effect of working from home, self-confidence and work spirit on teacher performance (at SMAN 01 SINGOSARI teachers). The type of research used is quantitative method. Collecting data using a questionnaire from the sample used as many as 54 respondents. The data analysis technique used is multiple linear regression analysisThe results of this study indicate that working from home and self-efficacy on teacher performance (at SMAN 01 SINGOSARI teachers) have a simultaneous effect. Working from home has a positive and significant effect on teacher performance, which means that working from home has a more efficient effect on working without having to pay for transportation to school. Self-efficacy has a positive and significant effect on teacher performance, which means that high and good confidence in the abilities of the teacher's performance results in increased teacher performance. Keywords: Working From Home and Self-Efficacy Against Teacher Performance.
Co-Authors Abdul Kodir Djaelani ABS, M Khoirul Achmad Nur Cahyo Afi Rahmat Slamet Agung Prayitno Ahmad Fiantoni Fazri Aina Rofika Alfazirah Alfiana, Fitria Tahta Alika, Lingling Ayu Amin, Muh. Sirojuddin Andi Normaladewi Angely, Mely Annisa Mochtar Arini Arini Ariska Estu Prasmara Arista Dwi Lestari Arsyianto, Muhammad Tody Ashrory, Ahmad Nuril Aslinda Aslinda Atika Najdah Annabila Bahtiar, Dimas Vigo Baihaqi, Moh Kholis Basu Swastha Dharmmesta Dea Adinda Putri Andini Devia Nicken Wulandari Dina Indriani Dwi Ratih Wahyu Andini Eka Farida Eris Dianawati Errina Soufi Widiasari Evaliana, Silvia Fahrurrozi Rahman Firmansyah, Choyron Galang Jalu Tanaya Guterres, Novicasari Nur Pratiwi Hariani, Isna Hendri Hermawan Adinugraha Imamiatur Rofiqoh Ita Athia Jamhari Jamhari Jannah, Shofiratul Jeni Susyanti Kusumawardani, Nabilla Anjali Laila, Fati Khalif Ledy Diana Lismayani Lismayani Lukyani, Defita M Hufron M. Hufron M. Syahrul Gunawan Mandasari, Adinda Putri Moh. Nur Dafa Sidqi Mohammad Rizal, Mohammad MUHAMMAD AGUS SALIM Muhammad Al Akbar Muhammad Fatchur Rohman Muhammad Khoirul Fata Muhammad Mansur Muhammad Muizzuddin Wahid Adly Alwi Mukhammad Nurul Huda N Rachma N. Rachma Nadifah, Siti Rogibatun Nafisah, Dewi Durrotun Nicholas Galang Widjanarko Nikmatul Khoiriyah Ningtyas, Sindi Wahyu Ni’matul Magfiroh Nori Nottalia Novita Dewi Rahmawati Nurhidayah Nurhidayah Oktavia Yuniar Purnama, Muhammad Bintang Widya Putri, Berlian Melenia Putri, Devina Anggraini Rachma Rizki Puspita Ismara Rachma, N Rachma, N. Rahimah, Azka Rizky Rahmawati Rahmawati Ramadhan, Reza Rahmad Ramadhan, Tri Sugiarti Ricky Setiawan Rif’atul Khusnia Rizal, Rifki Zuhdi Rofiah, Risa Aldinatur Rois Arifin Rojil Gufron Abdilhaq Ronny Malavia Mardani Salman Ainurridho Saniasah Saniasah Shafiah Arsyi Mu’minin Shintia Juniariska Sindi Puji Lestari Sistya Ernawaty Siti Asiyah Siti Asiyah Siti Nadhiroh Siti Nur Khofifah Taufiqurrohman Taufiqurrohman Umdatul Amiroh Vicky Dwi Anggraeni wahyu setiaji Wahyu Sintia Wahyuningtyas, Nanik Widarko, Agus Wildana, Muchamad Rizal Wulan, Mutiara Octa Sandra Yogy, Akhmad Yuana, Marliya Ira Zahrok’u Syarofah Zain, Dhanang Taufik