Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal International Journal of Community Service Learning E-JRM Deposisi: Jurnal Publikasi Ilmu Hukum Moral : Jurnal Kajian Pendidikan Islam
M. Bahrul Ulum
Unknown Affiliation
Religion Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-JRM

 1 
ANALISIS PENGARUH HARGA, KUALITAS PRODUK DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS KONSUMEN LAPIS TUGU MALANG ) M. Bahrul Ulum; N. Rachma; M. Khoirul ABS
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 8 No. 20 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1128.912 KB)

Abstract

ABSTRACTThis study aims to determine the effect of price, product quality and location on purchasing decisions of Lapis Tugu Malang. The sample and population in this study were 80 respondents who were consumers who had bought Lapis Tugu Malang.The method used is descriptive data analysis, namely by using the tests of validity, reliability, normality, multicollinearity test, heterocedasticity test and hypothesis test t. The results of this study indicate that the variable price, product quality and location have a significant effect on purchasing decisions.Keywords: Price, Product Quality, Location and Purchasing Decision
Co-Authors ABS, M Khoirul Bagas Prasetia Saputra Harlinda Syofyan N. Rachma Ratnawati Susanto Syahrizal Dwi Putra