Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal E-JRM
Safirotul Mu’nisah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republik Aloe Vera Safirotul Mu’nisah; Muhammad Ridwan Basalamah; Aleria Irma Hatneny
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 12 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (221.074 KB)

Abstract

Abstract This study aims to determine the effect of entrepreneurship education, resilience and motivation on interest in entrepreneurship. The object of this research is students of the Faculty of Economics and Business, Islamic University of Malang with a total sample of 81 students. The sampling technique used purposive sampling. Data collection techniques using questionnaires and data analysis tools. Based on the results of a partial research analysis, brand ambassador has a significant effect on buying decision. While partially brand ambassador has a significant effect on buying decision. Meanwhile, partially korean wave has a significant effect on buying decision. Keywords: Brand Ambassador, Brand Personality, Korean Wave and Buying Decision
Co-Authors Aleria Irma Hatneny Basalamah, Muhammad Ridwan