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All Journal INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE E-JRM
Annisa Mutmainah
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Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengaruh Quality Of Work Life Motivasi Dan Kepuasan Kerja Terhadap Komitmen Organisasional Pada Guru Dan Karyawan Yayasan Insan Mulia Malang Annisa Mutmainah; Pardiman Pardiman; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 06 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract This study aims to determine the effect of quality of work life, motivation, and job satisfaction to commitment in Teachers and Employees of Insan Mulia Foundation Malang. The data used in this study uses primary data and secondary data. The study population was teachers and employees of Insan Mulia Foundation Malang, while the sample in this study were 51 respondents. The analytical method used in this study is Instrument Test, Normality Test, Classic Assumption Test, Multiple Linear Regression, Hypothesis Test, and Coefficient Determination Test. From the results of the study showed that the quality of work life and motivation did not have a significant negative effect on commitment. Another case with , job satisfaction variables that have a positive effect and significant on commitment. Simultaneously quality of work life, motivation, and job satisfaction have a significant effect on commitment in Teachers and Employees of Insan Mulia Foundation Malang. Keywords: Quality of Work Life, Motivation, Job Satisfaction, and Commitment
Pengaruh Quality Of Work Life Motivasi Dan Kepuasan Kerja Terhadap Komitmen Organisasional Pada Guru Dan Karyawan Yayasan Insan Mulia Malang Annisa Mutmainah; Pardiman Pardiman; Mohammad Rizal
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 05 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.312 KB)

Abstract

Abstract This study aims to determine the effect of quality of work life, motivation, and job satisfaction to commitment in Teachers and Employees of Insan Mulia Foundation Malang. The data used in this study uses primary data and secondary data. The study population was teachers and employees of Insan Mulia Foundation Malang, while the sample in this study were 51 respondents. The analytical method used in this study is Instrument Test, Normality Test, Classic Assumption Test, Multiple Linear Regression, Hypothesis Test, and Coefficient Determination Test. From the results of the study showed that the quality of work life and motivation did not have a significant negative effect on commitment. Another case with , job satisfaction variables that have a positive effect and significant on commitment. Simultaneously quality of work life, motivation, and job satisfaction have a significant effect on commitment in Teachers and Employees of Insan Mulia Foundation Malang. Keywords: Quality of Work Life, Motivation, Job Satisfaction, and Commitment 
THE INFLUENCE OF MARKETING STRATEGIES ON BRAND AWARENESS OF KAN JABUNG (A STUDY OF WORD OF MOUTH, DIRECT MARKETING, AND DIGITAL MARKETING THROUGH EVENT MARKETING) Annisa Mutmainah; Nurhajati; Harun Alrasyid
International Journal of Cultural and Social Science Vol. 6 No. 4 (2025): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v6i4.1177

Abstract

This study aims to analyze the influence of Word of Mouth, Direct Marketing, and Digital Marketing on Brand Awareness through Event Marketing as a mediating variable. The research employs a quantitative approach with survey methods involving 505 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that all paths in the model are statistically significant. Word of Mouth, Direct Marketing, and Digital Marketing each have a significant direct effect on Event Marketing and Brand Awareness. Moreover, Event Marketing significantly mediates the relationship between the three independent variables and Brand Awareness. These results highlight the importance of integrating communication strategies to effectively build brand awareness through interactive and experiential channels.
Co-Authors Harun Alrasyid Mohammad Rizal Nurhajati Pardiman Pardiman