Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal SEAGRI
hermanto hermanto
Universitas Islam Malang
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
1 ANALISIS PENDAPATAN USAHATANI DAN PEMASARAN TANAMAN HIAS MAWAR MERAH DI DESA SIDOMULYO KOTA BATU hermanto hermanto; Sri Hindarti; Dwi Susilowati
Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 7, No 2 (2019): SEAGRI
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.485 KB)

Abstract

ABSTRACTThe research objective was to analyze the income of red rose ornamental plants farming, and to describe the marketing channels and marketing efficiency of red rose ornamental plants. The analytical method used is descriptive and quantitative analysis method, which consists of four approaches (a) RC / ratio analysis (b) Marketing margins (c) Market integration (d) Price transmission elasticity. The results of the descriptive analysis explained that the RC / ratio was 5.19. and there are two marketing channels, namely I: Farmers, big traders, out-of-town traders. Channel II: Farmers, Middlemen, Retailers, Consumers. The functions of marketing carried out by farmers: Middlemen, purchasing, transportation, grading, loading and unloading. Wholesalers: purchasing, transportation, grading, loading and unloading. Retailers: purchasing, transportation, loading and unloading. Out-of-town traders: Purchasing, transportation, loading and unloading. The results of quantitative data analysis can be concluded if the RC / ratio value is more than 1 then farming is profitable and feasible to cultivate. While the market structure indicates a monopoly market, this can be seen from the price transmission elasticity (ը) of 0.13.Keywords: Red rose farming, marketing channels, marketing efficiency
Co-Authors Dwi Susilowati Sri Hindarti