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Feby Wijianto
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Economics, Econometrics & Finance

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Pengaruh Produk, Harga, Distribusi, Promosi Terhadap Volume Penjualan Produk Kerajinan Kayu ( Studi pada Kerajinan Kayu Tohu Srijaya di Kota Batu) Feby Wijianto; Budi Wahono; Khalikussabir Khalikussabir
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 24 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis study aims to determine the effect of product, price, distribution, promotion on the sales volume of handicraft products in Tohu Srijaya Wood Crafts. This research uses non-probability sampling. Data analysis technique using multiple linear regression.The results of his research products have a significant effect on the sales volume of Tohu Srijaya's wooden handicraft products. Price has a significant effect on the sales volume of Tohu Srijaya's wooden handicraft products. Distribution has a significant effect on the sales volume of Tohu Srijaya's wooden handicraft products. Promotion has a significant effect on volume. Keywords               : Product, Price, Distribution, Promotion and Sales Volume
Co-Authors Khalikussabir, Khalikussabir