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All Journal International Journal of Economics, Business and Innovation Research Jurnal Green House
Sulton Sholehuddin
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Implementation of Green Marketing in SMEs as an Effort to Enter the International Market (Case Study of Creabrush Indonesia) Sulton Sholehuddin; Sudarmiatin, Sudarmiatin
International Journal of Economics, Business and Innovation Research Vol. 3 No. 06 (2024): International Journal of Economics, Business and Innovation Research (IJEBIR)
Publisher : Cita konsultindo

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Green Marketing is a marketing activity that focuses on environmental sustainability. This research was conducted with consideration of the importance for every business actor to implement Green Marketing in their business activities, especially those oriented towards export. One example of a business that applies Green Marketing is the Creabrush MSME. The purpose of this study is to describe the implementation of Green Marketing in Creabrush MSME as an effort to enter the international market, explain the factors influencing the management of Creabrush MSME in implementing Green Marketing, determine the competitive advantages held by Creabrush MSME in applying Green Marketing, as well as the impact of that implementation. This research is descriptive in nature with a qualitative approach. The author conducted interviews with the owners and employees of Creabrush MSME to find out how Green Marketing is implemented in that MSME. The data analysis technique used is Miles and Huberman's data analysis technique. The results of the study indicate that the application of Green Marketing in Creabrush MSME is already environmentally friendly in terms of production, promotion, distribution, and pricing activities. Awareness of environmental responsibility, government regulations, competition in similar industries, and cost savings in waste management are factors that influence the implementation of Green Marketing in Creabrush MSME.
PENGARUH PELAYANAN TERHADAP TINGKAT KEPUASAN KONSUMEN WISATA AGRO PETIK JERUK MALANG Feliks Aran; Gettik Purwanti; Risca Sari; Sulton Sholehuddin
JURNAL GREEN HOUSE Vol 1 No 1 (2022): Jurnal Green House
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

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Competition in the business world becomes Agro Tourism in the city of Malang to be able to read opportunities and be able to learn the character of consumers so that Agro Petik Jeruk Tourism can still exist. The purpose of this study was to find out how the service affects the level of consumer satisfaction in Citrus Dau Agro Tourism. This research was carried out in Selorejo Village, Dau District, Malang Regency. The data collected are primary and secondary data. Data analysis used quantitative analysis. Sampling was carried out using the Accidental Sampling method (by chance), as many as 78 Malang Agro Petik Jeruk Tourists. This research uses simple linear regression analysis with SPSS program. The results of this study show that from all variables it is known that the responsiveness and empathy variables have a significant effect on consumer satisfaction. While the variables of Direct Evidence, Reliability and Assurance have no significant effect on consumer satisfaction
Co-Authors Feliks Aran Gettik Purwanti Khalikussabir, Khalikussabir Muhammad Fahmi Abdillah Risca Sari Sudarmiatin