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All Journal KOMUNITAS Jurnal Pengabdian Masyarakat Bangsa Jurnal Komunitas (Komunikasi Tiada Batas)
Hari Wiryawan, Hari
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TRATEGI RRI PRO 2 SURAKARTA DALAM MENARIK MINAT PENDENGAR MUDA Arifatama, Wardhana; Kartinawati, Erwin; Wiryawan, Hari
JURNAL KOMUNITAS Vol. 8 No. 1 (2022): Jurnal Komunitas, Vol 8, No 1, Edisi Maret-Agustus 2022
Publisher : Prodi Ilmu Komunikasi Universitas Sahid Surakarta

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Abstract

This study aims to describe how the strategy used by RRI Pro 2 Surakarta in attracting listeners, especially young listeners. The method in this research is descriptive, using a qualitative approach. Based on the results of the study and discussion, it can conclude that RRI Pro 2 Surakarta broadcasts on 105.5 FM have the power to develop strategies to attract listeners, namely, by 1) utilizing a wide broadcast range, 2) from the aspect of broadcast programs, RRI Pro 2 Surakarta using a clock format system that distinguishes morning, afternoon, evening, and night activities whose composition adjusts to the listener's lifestyle at certain hours, 3) from the contents of the RRI Pro 2 Surakarta program, some agendas are packaged by involving listeners, 4) in an approach through On social media, RRI Pro 2 Surakarta utilizes the WhatsApp Blast system, a system where RRI Pro 2 Surakarta sends the theme of the event to be discussed to listeners whose contacts are on Pro 2 FM, 5) holds on-air and off-air activities involving listeners. Apart from these five aspects, another strategy for RRI Pro 2 Surakarta to attract young listeners is to take advantage of existing opportunities to create exciting and valuable broadcast programs. That is part of the strategy in developing its broadcast targets.
Co-Authors Arifatama, Wardhana Damayanti, Aprilia Alfina Erwin Kartinawati Firdastin Ruthnia, Firdastin Indreswari, Esfandani Peni Monica Veronita, Monica PRATIKNA, ADHIKA ALI Pratiwi , Dyah Retno Rahmawan, Khairul Safitri, Alya Kurnia