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All Journal Business Management Journal Program Studi Manajemen Matrik: Jurnal Manajemen, Strategi Bisnis, Dan Kewirausahaan
Cokki Cokki Cokki Cokki
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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ANALISIS FAKTOR-FAKTOR YANG PALING MEMPENGARUHI KEPUASAN KONSUMEN WARNET DI SEKITAR UNIVERSITAS TARUMANAGARA Cokki Cokki
Business Management Journal Vol 4, No 1 (2008): Business Management Journal
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3220.087 KB) | DOI: 10.30813/bmj.v4i1.649

Abstract

The empirical research investigated factors that affect consumer satifaction prior to purchasing a product. This research focused on the purchase of internet renting services. The purpose of this research was to understand consumer behaviour in purchasing internet renting services. The results were used to make an effective and efficient marketing strategy as well to investigate further about consumer behaviour in internet renting services. The investigation used consumer analysis and operational analysis. Correlation design with purchasing decision as dependent variable, together with location, price, facility, internet access speed, comfort, services as independent variables were investigated and analyzed using SPSS 13.0. This research results indicated that the purchasing decision is affected mostly by internet access speed and facility factors with location, price, facility, comfort and servicess as less factors. Keywords : Consumer Satifaction, Consumer Behaviour, Internet Rental Service
Gacha Addiction and In-App Purchases: a Study on Genshin Impact Players in Indonesia Cokki Cokki; Haris Maupa; Wanstum Wanstum; Syarifuddin Sulaiman
MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Vol. 19 No. 1 (2025)
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Abstract

The purpose of this study was to examine the impact of gacha addiction and good price on the intention topurchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitativeapproach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey datacollected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires.The results indicate that gacha addiction significantly influences the intention to purchase in-app items, whilegood price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in therelationship between gacha addiction and purchase intention.
Co-Authors Haris Maupa Sulaiman, Syarifuddin Wanstum Wanstum