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All Journal Jurnal Manajemen. Jurnal Dinamika Manajemen
Al. Agus Kristiadi Al. Agus Kristiadi
Unknown Affiliation
Decision Sciences, Operations Research & Management

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ANALISIS PENGARUH ONLINE COMMUNITY EXPERIENCE DALAM PEMBENTUKAN SIKAP PELANGGAN TERDAHAP MERK DAN CITRA PERUSAHAAN Al. Agus Kristiadi; Hartoyo .; Eva Z. Yusuf; Dadang Sukandar
Jurnal Manajemen. Volume 18, Nomor 3, Tahun 2014
Publisher : Jurnal Manajemen.

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Abstract

The growth of mobile broadband services has changed the paradigm of mobile phone consumers from information oriented toward social and communication oriented. The customers connected each other as part of digital community. Along with this changes, mobile telecommunications providers have to develop and manage online community as a stage that is easily accessible to all interested customers to this facility. The challenge faced by the company in managing online community is how to collaborate and engage customers to have online community experience that able to create customer attitude toward brand and firm image. The purpose of this research is to analyze how online community experience will influence on the creation of customers attitude toward the brand and firm image and analyze the successful attributes of online community experience that is held and managed by companies. The study is using sample of broadband online community from the largest mobile telecommunications provider in Indonesia. The analysis tools is Structural Equation Modelling (SEM). From this research, we will know the attributes of successful online community experience and the impact of online community experience to the creation of customer attitudes toward the brand and firm image in broadband mobile telecommunications industry in Indonesia.
The Impact of Brand Image, Perceived Price and Social Media on Purchase Intention: The Role of Brand Trust as a Mediator Renhat Pantro Sukma; Al. Agus Kristiadi; Sigit Dani Nugroho
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.966

Abstract

Micro and small traditional culinary enterprises are desperately trying to set forth their brand image. This study aims to boost Purchase Intention supported by Brand Trust. Data were collected from 353 respondent using a simple random technique. The analysis method by PLS-SEM. Research findings showed that Brand Image andBrand Trust have a significant effect on Purchase Intention. Perceived Price and social media have no direct effect on Purchase Intention. However, both variables have significant indirect effects. These results highlight the importance of strong Brand Image and Brand Trust in shaping Purchase Intention, emphasizing the need for a holistic marketing that considers these factors while adjusting efforts regarding pricing and social media. The practical implications of this research suggest that focusing on building a positive brand image and consumer trust can increase the chances of success in marketing efforts. Moreover, the finding also highlighted that Brand Trust has paid its mediating role function significantly in supporting Brand Image and Perceived Price. Event though Social Media was not fully supported by Brand Trust, this research suggest to increase frequency of Social Media to gain a better result.
Co-Authors Dadang Sukandar Eva Z. Yusuf Eva Z. Yusuf Hartoyo Hartoyo Renhat Pantro Sukma Sigit Dani Nugroho