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All Journal Jurnal Ekonomi Jurnal Dinamika Manajemen
Sigit Dani Nugroho
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Increasing Employee Productivity Through Visionary Leadership, Work Environment, And Work Discipline: The Mediation Role Of Organizational Innovation Tjasmana, Felicia; Sigit Dani Nugroho; Agus Riyanto
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

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Abstract

The background of this research departs from the need to improve understanding of the role of innovation in mediating visionary leadership and the work environment in increasing productivity, considering the importance of innovation as a driver of competitive advantage in a dynamic global era. The study explores the impact of visionary leadership, work environment, and work discipline on employee productivity, influenced by organizational innovation. This study focuses on the staff of Lulu Group Retail Indonesia, using accidental sampling to obtain 250 samples. This descriptive and quantitative research uses Smart PLS3 to process and test Structural Equation Modeling (SEM) hypotheses. The study reveals that visionary leadership and a positive work environment significantly impact employee productivity, while organizational innovation has a direct and substantial impact. However, work discipline variables do not directly and significantly affect employee productivity. However, work discipline mediated by organizational innovation indirectly has a significant influence. In contrast, visionary leadership and work environments mediated by organizational innovation have no indirect or insignificant effect on employee productivity. From the results of this study, in the context of the object of research, visionary leadership is not yet strong enough to encourage innovation to create employee productivity.
The Impact of Brand Image, Perceived Price and Social Media on Purchase Intention: The Role of Brand Trust as a Mediator Renhat Pantro Sukma; Al. Agus Kristiadi; Sigit Dani Nugroho
Jurnal Dinamika Manajemen Vol. 15 No. 2 (2024): September
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i2.966

Abstract

Micro and small traditional culinary enterprises are desperately trying to set forth their brand image. This study aims to boost Purchase Intention supported by Brand Trust. Data were collected from 353 respondent using a simple random technique. The analysis method by PLS-SEM. Research findings showed that Brand Image andBrand Trust have a significant effect on Purchase Intention. Perceived Price and social media have no direct effect on Purchase Intention. However, both variables have significant indirect effects. These results highlight the importance of strong Brand Image and Brand Trust in shaping Purchase Intention, emphasizing the need for a holistic marketing that considers these factors while adjusting efforts regarding pricing and social media. The practical implications of this research suggest that focusing on building a positive brand image and consumer trust can increase the chances of success in marketing efforts. Moreover, the finding also highlighted that Brand Trust has paid its mediating role function significantly in supporting Brand Image and Perceived Price. Event though Social Media was not fully supported by Brand Trust, this research suggest to increase frequency of Social Media to gain a better result.
Co-Authors AGUS RIYANTO Al. Agus Kristiadi Al. Agus Kristiadi Nurwati, Etty Pamuji Gesang Raharjo Renhat Pantro Sukma Sri Nuryati Tjasmana, Felicia Widyaningsih Widyaningsih