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All Journal Jurnal Manajemen. MIX : Jurnal Ilmiah Manajemen International Research Journal of Business Studies (E-Journal) International Journal of Supply Chain Management Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Indonesian Journal of Business Analytics (IJBA) Journal of Fundamental Management (JFM)
Janfry Sihite Janfry Sihite
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Transportation Other

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DOES THE SOCIAL NETWORK RELATE WITH THE ENTREPRENEURSHIP? AN EMPIRICAL CONTENT ANALYSIS Arissetyanto Nugroho; Janfry Sihite
Jurnal Manajemen. Volume 19, Nomor 2, Tahun 2015
Publisher : Jurnal Manajemen.

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Abstract

The aim of the content analysis is to construct social network terminology inentrepreneurship journal. There are 97 journal abstracts that analyzed from six keyword search query in Proquest, the queries are “Entrepreneur & Behavior”, “Entrepreneurship & Creativity & Innovation”, “Entrepreneurship & Social Network”, “Entrepreneurship & Culture”, “Entrepreneurship & Marketing” and “Global Entrepreneurship Monitor”. All the abstracts analyzed with Provalis Research QDA Miner, a Qualitative Quantitative Data Analysis software. QDA miner identified relevant keyword, relate keywords with jaggard coefficient of cooccurrence and the proximity plot. All the relevant keywords being analyzed with Multidimensional Scaling (MDS) and construct the relevant keywords regards to social network. Finally, there are two main findings, the first findingdistinquishes the three level of analysis framework which are the individual level, the firm level and the macro level as representation of the continuous process to accumulate resources. The second finding construct social network as national culture, furthermore the construct of social network closely related with social capital and human capital.
IS IT A RELATIONAL MARKETING STRATEGY? CLUSTER ANALYSIS @UNIVERSITASMERCUBUANAJAKARTA FACEBOOK POST AND COMMENT Arissetyanto Nugroho; Tatik Nur Khayati; Yuli Harwani; Janfry Sihite
MIX: JURNAL ILMIAH MANAJEMEN Vol 5, No 2 (2015): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

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Abstract

Abstract: The objective of the research is to analyze the relational marketing strategy from the application of new media facebook in the private university Facebook account @universitasmercubuanajakarta. 5575 post and comment within the year 2013 collected, 51 irrelevant data excluded from the analysis, and finally there are 1412 post and 4112 comment analyzed. There are 756 accounts generated the post, @universitasmercubuanajakarta post 872 times and there are 84% (633) accounts post 1 time, furthermore there are 97% (735) personal account and 3% (21) organization account. The gender of the 735 personal account are 40% (297) woman and 60% (438) man. There are 2015 account generated the comment, @universitasmercubuanajakarta comments 456 times and there are 90% (1805) accounts comment 1-2 times, furthermore there are 99,99% (2011) personal account and less than 0,01% (4) organization account. The gender of the 2011 personal account are 37% (748) woman and 63% (1267) man. These post and comment interaction confirmed the relational marketing activities @universitasmercubuanajakarta, further cluster analysis conducted and confirmed the application of relational marketing strategy within four main themes which are The Student Achievement, The University External Cooperation, The Employee Class Program & Facilities, and The Information for Prospective & New Students.Keywords: Relational Marketing, @universitasmercubuanajakarta, Facebook Post & Comment, Provalis Research QDA Miner, Cluster Analysis
The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand Janfry Sihite; Tabby Wihasari Harun; Arissetyanto Nugroho
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.3.1132

Abstract

The Influence of Supply Chain Strategy in Hoteling industry and Intention to Book Hotel Traveloka.com Arissetyanto Nugroho; Molissa Dwi Zane; Janfry Sihite
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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Abstract

Abstract— The research investigates the role of of supply chain strategy in hoteling industry and intention to book hotel Traveloka.com. The questionnaire delivered to the student that is already experiencing booking hotel via Traveloka.com. The results show that the attitude positively influences the intention to book the hotel. The higher of the individual attitude toward the Traveloka.com application, the higher the intention to book the hotel online. The subjective norms which are how the normative belief of the surroundings which are the community, family friends, and social community are the references for the consumer to do or not to do an act, especially to book a hotel via the Traveloka.com application. The perception of someone or a group of people that are the reference of the consumers to use the Traveloka.com application to book a hotel is beneficial to the consumers. Moreover, the higher the support of the surrounding people to book the hotel via the Traveloka.com application, the higher the intention of the consumers to book the hotel via Traveloka.com application. The perceived behavioral control influence positively the intention to book the hotel. Therefore the higher the easiness perception and fewer obstacles, the higher the intention of the individuals to book the hotel.
PENGARUH E-KUALITAS LAYANAN DAN PERSEPSI HARGA MEMEDIASI KEPUASAN PELANGGAN TERHADAP LOYALITAS KONSUMEN PADA E-COMMERCE LAZADA Anik Pujianti; Janfry Sihite
Journal of Fundamental Management (JFM) Vol 3, No 2 (2023): JULI 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i2.17824

Abstract

This study aims to examine and analyze the effect of e-service quality and price perception mediating customer satisfaction on consumer loyalty in ecommerce Lazada. The population in this study is millennial and gen z people who make online transactions more or less 2 times a month. The number of samples used in this study were 125 respondents with a quantitative descriptive approach. Data analysis using Partial Least Square (PLS). This study proves that e-service quality has a positive and significant effect on customer satisfaction. Price perception has no positive and significant effect on customer satisfaction. E-service quality has a positive and significant effect on consumer loyalty. price perception has a positive and significant effect on consumer loyalty. Customer satisfaction has a positive and significant effect on consumer loyalty.
PENGARUH KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN KONSUMEN TERHADAP NIAT BELI DENGAN MEDIA SOSIAL SEBAGAI VARIABEL ANTESEDEN KEMUDAHAN PENGGUNAAN PADA APLIKASI TRAVELOKA Elsa Saputri Widya Ningrum; Janfry Sihite
Journal of Fundamental Management (JFM) Vol 3, No 1 (2023): MARET 2023
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v3i1.17853

Abstract

When the competition is fierce, which causes purchase intention to be very important for a company. Purchase intention is also a factor that determines a company in marketing a product so that the product offered raises the intention to buy consumers. in the era of many people who want to travel, as evidenced by shopback data in 2019 showing that the current occurrence of online travel ticket bookings in 2018 is 260 percent, this spike continues to increase every year. The purpose of this thesis is to determine the Effect of Ease of Use and Consumer Trust on Purchase Intentions with Social Media as Antecedent Variables of Ease of Use in the Traveloka Application. The sample used in this study was 150 respondents. The sampling method was carried out by the purposive sampling method. This study uses SEM data analysis techniques and data processing using Partial Least Square (PLS). The results of this study indicate that social media has a positive effect on ease of use, ease of use has a positive effect on purchase intention and consumer trust has a positive effect on purchase intention.
EFFECT OF PROMOTION, BRAND IMAGE, AND PRODUCT QUALITY ON RE-PURCHASE INTEREST THROUGH CUSTOMER SATISFACTION AS INTERVENING ON ERIGO APPAREL PRODUCTS Arif Fathurahman, Ade; Janfry Sihite
Dinasti International Journal of Management Science Vol. 3 No. 4 (2022): Dinasti International Journal of Management Science (March - April 2022)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v3i4.1126

Abstract

Through Customer Satisfaction as an Intervention on Erigo Apparel Products, this study will examine the effect of promotion, brand image, and product quality on repurchase interest. The study's subject was an Erigo Apparel customer. A total of 94 students and schoolgirls from Negeri 7 South Tangerang City participated in the study. Simple random sampling technique is used to determine sample size. The Structural Equation Model (SEM) with the Smart-PLS analysis tool was employed in this investigation. According to the findings of this study, promotion has a positive and significant impact on customer satisfaction, brand image has a positive and significant impact on customer satisfaction, product quality has a positive and significant impact on customer satisfaction, promotion has a negative but significant impact on repurchase interest, brand image has a positive and significant impact on repurchase interest, and product quality has a positive and significant impact on repurchase interest. Customer satisfaction can mediate marketing against re-purchase interest, but it can't mediate brand image against re-purchase interest. Customer satisfaction can mediate product quality against re-purchase interest, and it can influence re-purchase interest positively and considerably.
The Influence of Brand Image, Brand Awareness and Consumer Attitude on the Purchase Decision of Non-Alcoholic Beers With Purchase Interest as a Mediator Variable Kharismatyawati, Widhi; Janfry Sihite
Dinasti International Journal of Digital Business Management Vol. 4 No. 5 (2023): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v4i5.2019

Abstract

Beer is always associated with something negatively because it causes drunkenness and is closely related to night entertainment. Moreover, the majority of Indonesian people are Muslim and prohibit alcoholic beverages. Even though Bintang Bir has issued a zero-alcohol product with free alcohol content, Indonesian people still perceive that the brand is closely related to Khamr. However, Indonesia lawful institution has rules not to process halal certification for tasyabbuh products or similar products forbidden in Islam. This study aimed to examine and analyze the effect of brand image, brand awareness and consumer attitude on purchasing decisions for Bintang Zero Alcohol beer with purchase intention as a mediating variable. The sample in the study required a minimum of 280 samples using purposive sampling, taking into account specific criteria, and the final sample obtained was 282 consumers of Bintang Zero Alcohol drink. The results of this study state that brand image, brand awareness, and consumer attitudes encourage the achievement of buying interest. Brand image, awareness, consumer attitude, and buying interest drive the purchase decision. Purchase intention is a mediating variable in the relationship between brand image, brand awareness, and consumer attitudes towards purchasing decisions.
Analysis of Perceived Usefulness Perceived Ease of Use and Social Influence by Mediating Attitudes Towards Intention to Purchase Excess Food Through Surplus Application Chika Retno Astriani; Janfry Sihite
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.14876

Abstract

Using the Surplus application, this study examines how users' suboptimal food purchase intentions are influenced by attitude, perceived utility, perceived ease of use, and social impact. 105 citizens of DKI Jakarta, Banten, and West Java who had downloaded but never used the Surplus app participated in the study. Purposive sampling and quantitative non-probability sampling were both employed in the study. The Structural Equation Modeling–Partial Least Square (SEM-PLS) approach was used to evaluate the data. The findings indicated that purchase intentions were positively but marginally impacted by perceived utility and perceived simplicity of use. Nonetheless, it has been demonstrated that attitudes and social influence significantly and favorably affect consumers' intentions to make purchases. Furthermore, attitude was positively and significantly impacted by social influence, perceived utility, and perceived simplicity of use. This study also demonstrates how attitude mediates the relationship between social influence, perceived utility, and perceived ease of use and purchase intentions. By encouraging reduced food waste, the Surplus app in particular has a noble goal of protecting the environment. The results of the study shed insight on factors that affect customers' choices to buy less-than-ideal food.
Co-Authors Anik Pujianti Arif Fathurahman, Ade Arissetyanto Nugroho Chika Retno Astriani Elsa Saputri Widya Ningrum Kharismatyawati, Widhi Molissa Dwi Zane Tabby Wihasari Harun Tatik Nur Khayati Yuli Harwani