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All Journal Indonesian Journal of Business Analytics (IJBA)
Chika Retno Astriani
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of Perceived Usefulness Perceived Ease of Use and Social Influence by Mediating Attitudes Towards Intention to Purchase Excess Food Through Surplus Application Chika Retno Astriani; Janfry Sihite
Indonesian Journal of Business Analytics Vol. 5 No. 4 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i4.14876

Abstract

Using the Surplus application, this study examines how users' suboptimal food purchase intentions are influenced by attitude, perceived utility, perceived ease of use, and social impact. 105 citizens of DKI Jakarta, Banten, and West Java who had downloaded but never used the Surplus app participated in the study. Purposive sampling and quantitative non-probability sampling were both employed in the study. The Structural Equation Modeling–Partial Least Square (SEM-PLS) approach was used to evaluate the data. The findings indicated that purchase intentions were positively but marginally impacted by perceived utility and perceived simplicity of use. Nonetheless, it has been demonstrated that attitudes and social influence significantly and favorably affect consumers' intentions to make purchases. Furthermore, attitude was positively and significantly impacted by social influence, perceived utility, and perceived simplicity of use. This study also demonstrates how attitude mediates the relationship between social influence, perceived utility, and perceived ease of use and purchase intentions. By encouraging reduced food waste, the Surplus app in particular has a noble goal of protecting the environment. The results of the study shed insight on factors that affect customers' choices to buy less-than-ideal food.
Co-Authors Janfry Sihite Janfry Sihite