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All Journal Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Makara Human Behavior Studies in Asia
Zeffry, Zeffry
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Ketersisihan Pedagang Arab di Empat Wilayah Jakarta Tahun 1960-1990 Zeffry, Zeffry
Makara Human Behavior Studies in Asia Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

The purpose of this research is to analize the various factors of the isolation of Arabic merchant counterparts in thirty year period, 1960-1990, that is based on filed research in four areas in Jakarta. The research is a contribution to developing three core diciplines, such as history, sociology, and anthropology especialy that is related to the problem of social change that happens in urban society and more specifically one that concern a certain ethnic community in the society. The research shows that the phenomenon of social change that happen in Jakarta, in a certain period, may be compared with other similar phenomenon of social change in other cities. This research uses a qualitative model. The social change that is endured by the Arabic ethnic does not represent a single social phenomenon, but it is connected directly or indirectly with other factors. Some of the reason of isolation are the incoming another merchant from different place who open new store in the Arabic area beside the lack of motivation on the part of the young Arabic store owner to continu businesses initiated by their parent. At the same time, distribute particular product or produce certain merchandise that have never been done by the Arabic merchant, in iddition to that, the Arabic merchants move their businesse to other kind of trade.
Impact of Social Media Marketing and Service Quality on Engagement and Purchase Intention at Moria Café Zeffry, Zeffry; Bernard T. Widjaja
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.2135

Abstract

This study aims to analyze the influence of Social Media Marketing (SMM) and Service Quality (SQ) on Customer Engagement (CE) and Purchase Intention (PI) among customers of Moria Coffee, a growing local coffee shop in Lembang, West Java. A quantitative approach was employed using Structural Equation Modeling Partial Least Squares (SEM-PLS), processed with SmartPLS 4 software. Data were collected from 160 respondents using a closed-ended questionnaire with a Likert scale. This study employs a quantitative approach using an explanatory survey method. The quantitative approach was chosen as it allows for the collection of numerical data that can be statistically analyzed to objectively and systematically examine causal relationships between research variables. : The findings show that SMM does not directly influence PI but has a significant effect on CE. Conversely, SQ directly and significantly affects both CE and PI. Furthermore, CE is proven to mediate the relationship between both SMM and PI, and SQ and PI. The R-square values indicate strong predictive power (R² PI = 0.671), and PLS Predict results confirm that the model has a reliable predictive capability for new data. These results underscore the strategic role of Customer Engagement as a mediator between external marketing stimuli and consumers’ purchase intention. The study offers practical implications for digital marketing management and service strategies, as well as theoretical contributions to consumer behavior literature focusing on engagement and experiential marketing
Co-Authors Bernard T. Widjaja