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All Journal Makara Human Behavior Studies in Asia Makara Journal of Health Research
Wu, Shin Ling
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Journal : Makara Human Behavior Studies in Asia

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The Role of Appearance Self-schema in the Perceived Impact of Fitspiration Images on the Self and Others: A Study on Body Image Ahadzadeh, Asharf Sadat; Amini, Mansour; Wu, Shin Ling; Haolin, Zhou
Makara Human Behavior Studies in Asia Vol. 26, No. 1
Publisher : UI Scholars Hub

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Abstract

Exposure to Instagram Fitspiration images creates negative perceptions toward one’s body. Drawing on third-person effect (TPE) theory, this study aims to explain such feelings among viewers and examine the effect of appearance self-schema as an underlying cause of negative body image and the perceived impact of Fitspiration images on the self and others. A total of 301 university students who were viewers of Fitspiration images were recruited to complete a survey on demographic characteristics, body image, appearance self-schema, and the perceived impact of Fitspiration images on the self and others. Results show that the perceived effect of Fitspiration is greater on others than on the self. Appearance self-schema and the perceived impact of the media on others are negatively correlated with body image. Moreover, appearance self-schema positively counts for the perceived impact of Fitspiration images on the self and others. The robustness of TPE theory was confirmed in the context of Fitspiration images. Theoretically, TPE theory was expanded by introducing appearance self-schema as a predictor of first- and third-person perceptions. Some practical recommendations were made for young viewers and educationalists about the physical and mental health education related to the findings of this study.
Health-related Cognitive Factors and Intention to Adopt mHealth: The Mediating Influence of Attitude Ahadzadeh, Ashraf Sadat; Ong, Fon Sim; Wu, Shin Ling
Makara Human Behavior Studies in Asia Vol. 27, No. 1
Publisher : UI Scholars Hub

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Mobile health (mHealth) is an important service that has remarkable effects on the development of the health care system. Health-related cognitive factors, such as perceived susceptibility (PSU), perceived severity (PSE), and health consciousness (HC), are associated with health-related technology adoption behavior. However, the underlying mechanisms of these associations have not been studied sufficiently. Attitude toward technology is a key construct in health psychology because it has a central role in motivating and changing behavior. Individuals’ attitude toward a particular behavior is expected to have a strong association with the behavior. This study aimed to examine how attitude toward mHealth plays a mediating role in the relationship between health-related cognitive factors (i.e., PSU, PSE, HC) and behavioral intention (BI) to adopt mHealth. A convenient sample of 374 Malaysian adults composed of 229 females and 149 males was recruited. These respondents completed a survey that measured PSU, PSE, HC, attitude toward mHealth, and BI to adopt mHealth. PSU and HC were significantly associated with BI to use mHealth, whereas PSE had no significant relationship with BI to use mHealth. Attitude toward mHealth mediated the relationship between two health-related cognitive factors (i.e., PSU and HC) and BI to adopt mHealth. The mediation results suggest that although BI to use mHealth is driven by health-related factors, it is facilitated by positive feelings toward health technology. Implications and recommendations for future research are presented.
Co-Authors Ahadzadeh, Asharf Sadat Ahadzadeh, Ashraf Sadat Amini, Mansour Haolin, Zhou Ong, Fon Sim Sin, Yong Chy