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All Journal Jurnal Indonesia Sosial Sains IIJSE
Ma’mun Sarma
IPB University, Bogor, Indonesia
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Factors Affecting The Decision Using Theory Of Planned Behavior (Case Study: Election Of The 2019 President) Akmalia Zahra; Jono M. Munandar; Ma’mun Sarma
Jurnal Indonesia Sosial Sains Vol. 3 No. 08 (2022): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (704.974 KB) | DOI: 10.59141/jiss.v3i08.659

Abstract

Indonesia has adopted a democratic system since the 1998 reform era which includes many aspects, including politics. The Indonesian people are the highest authoritys holder who are entitled to the opportunity and voice in regulating government policies. With different racial, religious, ethnic backgrounds, it is hoped that all indonesians citizen can participate in this election. Although the distribution of the Indonesian population is concentrated in Java, it does not make the focus of political marketing only on Java. There are restrictions on age, education, geographical or socio-economic in political marketing, then the right marketing strategy is needed. Political actors need to know the characteristics and behavior of voters to determine an effective communication strategy. The purpose of this study is to analyze the factors that influence decisions outside of Java using Theory of Planned Behavior. Data were processed using SEM analysis with AMOS 23.0. The results showed that the factors that influence the intention to vote outside of Java are attitudes and subjective norms. 10% of the total respondents stated that they had not made a choice when the questionnaires were distributed, so there is a possibility that swing voters will determine the votes in the last seconds of the election.
The Influence of CSR on Customer Loyalty with Trust and Customer Satisfaction as Mediating Variables at PT. Swen Inovasi Transfer Rindi Handayani; Heti Mulyati; Ma’mun Sarma
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7902

Abstract

This study aims to analyze the impact of Corporate Social Responsibility (CSR) on customer loyalty, mediated by customer trust and satisfaction, at PT. Swen Inovasi Transfer, which implements a CSR program in the form of biogas digester assistance. The program seeks to introduce biogas as an environmentally friendly renewable energy source and to raise public awareness of the importance of clean energy. This research employs SEM-PLS analysis to examine the direct and indirect effects of CSR on customer loyalty. The findings reveal that CSR has a significant positive impact on customer satisfaction and loyalty, and it can enhance loyalty through increased satisfaction. However, customer trust was not found to have a significant effect on loyalty. These findings suggest that effective CSR programs should incorporate efforts to enhance customer satisfaction in order to build sustainable loyalty, with a particular emphasis on transparency and product quality.
Co-Authors Akmalia Zahra Faqih Udin dan Jono M. Munandar Meivita Amelia Heti Mulyati Rindi Handayani