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All Journal Jurnal The Messenger Jurnal Surya Masyarakat Jurnal Surya Masyarakat
Gita Aprinta, Gita
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Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko Pinem, Agusta Praba Ristadi; Pungkasanti, Prind Triajeng; Aprinta, Gita
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.251-256

Abstract

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Village, Kendal Regency. Through training and mentoring activities using the Participatory Action Research (PAR) method, MSMEs are actively involved in the digital marketing learning process. The results of the situation analysis show that although the majority of MSMEs have basic knowledge about digital marketing, implementation is still limited. Training activities are focused on digitalizing products and promotions, using tools such as photoroom, single landing page, Linktree, and WA Business. Evaluation of the results shows a significant increase in the use of digital marketing tools, reaching an 80% increase in the use of Linktree. This article summarizes the process, results and positive impact of community service activities in improving the skills and business competitiveness of Truko Village MSMEs in the digital era.
Mengatasi Hambatan Literasi Digital: Strategi Pemasaran Digital bagi Pelaku UMKM Desa Truko Pinem, Agusta Praba Ristadi; Pungkasanti, Prind Triajeng; Aprinta, Gita
Jurnal Surya Masyarakat Vol 6, No 2 (2024): Mei 2024
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/jsm.6.2.2024.251-256

Abstract

The development of information technology that is not accompanied by the acceleration of digital literacy, especially in the MSME sector, can result in failure to compete in an era of high use of digital marketing. This service activity aims to increase understanding and use of digital marketing among MSMEs in Truko Village, Kendal Regency. Through training and mentoring activities using the Participatory Action Research (PAR) method, MSMEs are actively involved in the digital marketing learning process. The results of the situation analysis show that although the majority of MSMEs have basic knowledge about digital marketing, implementation is still limited. Training activities are focused on digitalizing products and promotions, using tools such as photoroom, single landing page, Linktree, and WA Business. Evaluation of the results shows a significant increase in the use of digital marketing tools, reaching an 80% increase in the use of Linktree. This article summarizes the process, results and positive impact of community service activities in improving the skills and business competitiveness of Truko Village MSMEs in the digital era.
Kajian Media Massa: Representasi Girl Power Wanita Modern dalam Media Online (Studi Framing Girl Power dalam Rubrik Karir dan Keuangan Femina Online) Aprinta, Gita
Jurnal The Messenger Vol. 3 No. 1 (2011): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v3i1.179

Abstract

The working women isn t a new phenomenon in the modern society. Through their carrier, they try to find meaning, identity and achievement that bring confidence to their life. However, there is still a problem regarding the bias gender related to the quality and capabilities of women in the work field. Femina as one of women magazine realize that women also need information that can help them to attributes and give the self identity in the role of society. This research aim at how Femina talks about girl power in several articles by Gamson and Modigliane framwork in two core structures and condensing symbol frames.
Fungsi Media Online Sebagai Media Literasi Budaya Bagi Generasi Muda Aprinta, Gita
Jurnal The Messenger Vol. 5 No. 1 (2013): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v5i1.218

Abstract

Online media as an alternative media expected to fulfill the function of the mass media as the previous conventional media, among others, to meet the needs of information all at once into a medium that is able to educate its users. A website called www.palingindonesia.com   seeks to encourage young people to participate actively to share the experience and knowledge of Indonesian culture through writing. Using a qualitative content analysis this study aims to identify the educational messages on website www.palingindonesia.com with the conception of internet and public sphere as a ground theory that focusing texts as an object. Mayring methods is choosen to analyze the text by combined lexico grammatical, context analysis, and intepretation. This study resulted a conclusion that the function of culture media literacy can be run on online media www.palingindonesia.com
JURNALISME REPORTASE: SEBUAH PRODUK KOMERSIALISASI DALAM INDUSTRI TELEVISI Aprinta, Gita
Jurnal The Messenger Vol. 4 No. 1 (2012): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v4i1.274

Abstract

The freedom of press has given space to the growth of television industries in Indonesia. As we all know, since 2010 there are at least nine private television that established. This case has been impact to the public information fulfilness. Unfortunately as part of the capitalism industry, television should able to provide information that give two function, these is entertainment and journalism. Therefore, information is so often considered as commodity relate with the market mechanism that create television commercialization.This article aim to observe the bias of information that affected by journalism technique in the investigation program called. Reportase Investigasi through the approach Marxis capitalism where in the world of capitalism production is always relate with power and capital ownership.  
Pemanfaatan Facebook Ads Untuk meningkatkan Brand Awareness pada Produk Lokal Aprinta, Gita
Jurnal The Messenger Vol. 8 No. 1 (2016): January-June
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v8i1.310

Abstract

Facebook ads is the most recent feature ad in facebook. Its simply stated as paid advertisment to help products in increasing their brand awareness.  The objective is to optimazing brands who want to reach thousands of costumers, by maximzing promotion through facebook ads.   Brand awareness is quite important for costumer to help them recalling brand, doing the purchasing, and have loyal to specific brand. Facebook ads providing huge opportunity for   each costumer to know, recall, involve and participate in sharing information to other social media users.
Co-Authors Agusta Praba Ristadi Pinem Pinem, Agusta Praba Ristadi Prind Triajeng Pungkasanti, Prind Triajeng