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Novi Irfania
Politeknik Negeri Bandung
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Faktor yang mempengaruhi minat beli online Produk Makanan dan Minuman UKM. Studi pada masyarakat Kabupaten Bandung Barat, Indonesia Novi Irfania
International Journal Administration Business and Organization Vol 3 No 1 (2022): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (311.781 KB) | DOI: 10.61242/ijabo.22.195

Abstract

Advances in technology make online shopping models increasingly in demand by the public. This change in spending behavior has made the government seek to digitize the UMKM sector. However, only 3.79 million UMKMs have used online platforms to market their products. Therefore, this study was conducted with the aim of knowing the factors that influence Kabupaten Bandung Barat society’s online purchase intention on UMKM’s food and beverage products and knowing the magnitude of the influence of each factor. So it is hoped that this research can help UMKMs develop their business through online media. This study uses a quantitative descriptive method. The respondents obtained were 101 of Kabupaten Bandung Barat’s society. Data were analyzed using SPSS v.26 using factor analysis and multiple regression analysis. The results of this study indicate that online purchase intention consists of four factors, there are information value, media display, price, and trust. All factors together or partially have a positive influence on the online purchase intention of UMKM’s food and beverage products in Kabupaten Bandung Barat.
Pembuatan Standard Operating Procedure (SOP) di Orazio Multiusaha Indonesia Novi Irfania; Sri Surjani Tjahjawati
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.189 KB)

Abstract

ABSTRAK Orazio Multiusaha Indonesia adalah UMKM yang bergerak di bidang fashion wanita dengan produk gamis dan jilbab. Kegiatan operasional Orazio Multiusaha Indonesia dilaksanakan di tiga tempat, yaitu kantor pemasaran yang terletak di Cicaheum, dan gudang yang terletak di Sumbersari dan Soreang. Hal ini menyebabkan pengelolaan dan pengawasan dari setiap kegiatan kurang terpantau, informasi kurang jelas dan komunikasi belum efektif. Permasalahan-permasalahan ini diakibatkan karena Orazio belum memiliki prosedur kerja tertulis sehingga setiap kegiatan dilakukan hanya berdasarkan ingatan para karyawannya. Akibatnya ada langkah kerja yang terlewatkan dan terjadi kesalahan pada pelaksanaan kegiatan. Tujuan dari penelitian ini adalah membuat SOP pengendalian stok dan penjualan produk. Hasil dari penelitian ini adalah SOP pengendalian stok dan penjualan produk. SOP pengendalian stok terdiri dari tiga SOP, yaitu SOP pengadaan barang, SOP penerimaan barang, dan SOP pengeluaran barang. SOP penjualan produk terdiri dari dua SOP, yaitu SOP penjualan produk secara COD dan SOP penjualan produk secara transfer. Kata kunci Standard Operating Procedure (SOP), UMKM, Pengendalian Persediaan, Penjualan Produk ABSTRACT Orazio Multiusaha Indonesia is an MSME engaged in women's fashion with robes and headscarves. Orazio Multiusaha Indonesia's operational activities are carried out in three places, the marketing office located in Cicaheum, and warehouses located in Sumbersari and Soreang. This causes poorly monitored management and supervision, unclear information, and ineffective communication. These problems are caused because Orazio does not have written work procedures yet so that every activity is carried out only based on the memories of its employees. As a result, there are missed work steps and errors occur in the implementation of activities. The purpose of this research is to make SOP for stock control and product sales. The result of this research is the SOP of stock control and product selling. The stock control SOP consists of three SOPs, namely SOP for procurement of goods, SOP for receiving goods, and SOP for releasing goods. The product selling SOP consists of two SOPs, namely SOP for product selling by COD and SOP for product selling by transfer. Keywords Standard Operating Procedure (SOP), MSME, Stock Control, Product Selling
PEMBUATAN STANDARD OPERATING PROCEDURE (SOP) DI ORAZIO MULTIUSAHA INDONESIA Novi Irfania; Sri Surjani Tjahjawati
Applied Business and Administration Journal Vol. 1 No. 3 (2022): Applied Business in MSME
Publisher : Ebiz Prima Nusa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Orazio Multiusaha Indonesia is an MSME engaged in women's fashion with robes and headscarves. Orazio Multiusaha Indonesia's operational activities are carried out in three places, the marketing office located in Cicaheum, and warehouses located in Sumbersari and Soreang. This causes poorly monitored management and supervision, unclear information, and ineffective communication. These problems are caused because Orazio does not have written work procedures yet so that every activity is carried out only based on the memories of its employees. As a result, there are missed work steps and errors occur in the implementation of activities. The purpose of this research is to make SOP for stock control and product sales. The result of this research is the SOP of stock control and product selling. The stock control SOP consists of three SOPs, namely SOP for procurement of goods, SOP for receiving goods, and SOP for releasing goods. The product selling SOP consists of two SOPs, namely SOP for product selling by COD and SOP for product selling by transfer.
Co-Authors Sri Surjani Tjahjawati