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All Journal PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS
Yusuf Taufik
STIE Professional Manajemen College Indonesia, Medan
Economics, Econometrics & Finance

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THE EFFECT OF PRICE AND PROMOTION ON PURCHASE DECISION AT BAKPIA KURNIA SARI Sjukun Sjukun; Lalu Supardin; Yusuf Taufik
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (185.782 KB) | DOI: 10.56107/penanomics.v1i2.31

Abstract

This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.
Co-Authors Lalu Supardin Sjukun