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All Journal Journal of Global Business and Management Review International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan International Journal of Social Science Jurnal ABDIMAS Budi Darma Jurnal Ekonomi dan Bisnis Digital (MINISTAL) International Journal of Social Science, Education, Communication and Economics Journal of Innovation Research and Knowledge PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Prioritas : Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Asian Journal of Management, Entrepreneurship and Social Science Journal of Financial Management & Accounting

Sjukun

STIE Professional Manajemen College Indonesia, Medan

Author-ID : 7220570

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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THE EFFECT OF RETURN ON EQUITY AND DEBT TO EQUITY RATIO ON STOCK PRICES IN THE COMPANY TRANSPORTATION SUB SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE 2015-2019 PERIOD Iskandar Zulkarnain; Nanda Sulistiyowati; Sjukun
International Journal of Social Science Vol. 1 No. 6: April 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i6.1666

This research aims to analyze the effect of the Return on Equity, Debt to Equity Ratio and towards stock price in the Transportation sub-rector in 2015-2019. The associative quantitative method is used as a research method using secondary data. The population of this research consists of 41 companies and by purposive sampling technique, 16 companies are obtained as a sample. Multiple linear regression is used by the researcher as a data analysis technique. The results showed that partially Return On Equity had a positive and significant effect on stock prices. Debt To Equity Ratio has a positive and significant effect on the stock price. Simultaneously or jointly Return On Equity and Debt To Equity Ratio affect the Share Price of Transportation companies listed on the Indonesia Stock Exchange from 2015 to 2019. The coefficient of determination of 0.466 means the ability of independent variables to explain the variation of dependent variables by 46.6%, while the remaining 53.4% is explained by other variables outside the research model

THE EFFECT OF CURRENT RATIO AND DEBT TO EQUITY RATIO ON COMPANY STOCK PRICES: EMPIRICAL STUDY ON LQ45 COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE 2016-2020 PERIOD Iskandar Zulkarnain; Wafiq Syifa Azzahra; Sjukun Sjukun
PENANOMICS: International Journal of Economics Vol. 1 No. 1 (2022): April
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

This study aims to determine theof Current Ratio and Debt to Equity Ratio.This research is a quantitative study using secondary data obtained through the financial statements of LQ45 company on the Indonesia Stock Exchange. The object of this research is LQ45 companies listed on the Indonesia Stock Exchange. The numbr of sample obtained in this study wer 10 companies. The sampling technique used was purposive sampling. Data analysis method used by the method of Multiple Linear Regression Analysis; the data obtained were then processed using SPSS (statistical Program of Social Science) software 20. The results showed that the Current Ratio has a positive and significant effect on stock price, the Debt-to-Equity Ratio has a negative and not significant effect on stock prices.

THE EFFECT OF PRICE AND PROMOTION ON PURCHASE DECISION AT BAKPIA KURNIA SARI Sjukun Sjukun; Lalu Supardin; Yusuf Taufik
PENANOMICS: International Journal of Economics Vol. 1 No. 2 (2022): August
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

This study aims to examine the effect of price and promotion on purchase decision at Bakpia Kurnia Sari. The respondents in this study were consumers in Yogyakarta. The number of respondents in this study were 100 respondents. Sampling was done by purposive sampling technique. This study uses multiple linear regression analysis technique with SPSS as an analytical tool. The results of the multiple linear regression test show that: 1) Price partially has a significant effect on purchase decision at Bakpia Kurnia Sari. 2) Promotion partially has a significant effect on purchase decision at Bakpia Kurnia Sari.

PENERAPAN SISTEM AKUNTANSI KEUANGAN MIKRO DI KELOMPOK ANYAMAN MANSIANG TABUAN JAYA Andri Damri SM; Delvina Donawati; Frilla Degustia; Sjukun Sjukun
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 1 No. 2 (2022): Artikel Pengabdian bulan Juli-September 2022
Publisher : Lafadz Jaya Publisher

Tri Dharma Perguruan Tinggi yang meliputi kegiatan pendidikan dan pengajaran, penelitian serta pengabdian kepada masyarakat wajib dilaksanakan oleh setiap dosen. STIE Dharma Putra mengemban tugas tri dharma tersebut melaksanakan pengabdian kepada masyarakat (PKM) minimal satu kali dalam satu semester diselenggarakan oleh dosen sesuai dengan Visi dan Misi Perguruan Tinggi. Dalam program ini, kami melaksanakan kegiatan pengabdian dengan judul kegiatan “Penerapan Sistem Akuntansi. Keuangan Mikro Di kelompok Anyaman Mansiang”. Adapun objek PKM kali ini adalah Kelompok Anyaman Mansiang Tabuan Jaya Jorong Taratak Nagari Guguak Kab. Lima Puluh Kota Sumatera Barat. K elompok anyaman mansiang Tabuan Jaya (TJ) salah satu kelompok anyaman yang ada di Jorong Taratak. Disahkan oleh wali Nagari tanggal 18 Maret 2017 dan beranggotakan 13 orang pengrajin anyaman mansiang. Semenjak berdiri secara resmi kelompok anyaman mansiang TJ banyak mendapat kunjungan dari berbagai instansi baik pemerintah maupun swasta, dalam negeri maupun mancanegara. Perkembangan teknologi informasi tentu menjadi sarana yang sangat baik digunakan oleh UMKM agar dapat ikut bersaing dan terus mengembangkan usahanya di era teknologi 4.0 saat ini. Namun, tidak sedikit UMKM yang masih menjalankan proses bisnisnya dengan cara konvensional, salah satunya adalah UMKM Anyaman Mansiang beralamat disimpang Tabuan Jaya, Desa Jorong Taratak Nagari Kubang Kec. Guguak Kab. Lima Puluh Kota – Sumatera Barat. UMKM Anyaman Mansiang adalah sebuah komunitas ibu-ibu dan remaja di Desa Taratak, Payakumbuh, Sumatera Barat para pelaku usaha kreatif. Dengan produk yang telah pasarkan berupa anyaman yang terbuat dari tanaman mansiang. Hasil dari anyaman tersebut bernama kombuik. Kombuik, merupakan tas tradisional yang digunakan saat berbelanja dan telah banyak variasi tas yang dbuat berupa tas tempat minum, tas laptop dan lain sebagainya. UMKM Anyaman Mansiang membutuhkan pengelolaan keuangan berupa sistem akuntansi yang baik agar manajemen usaha dapat berjalan dengan lancar. Apabila pengelolaan keuangan suatu usaha baik, maka pengelolaan usaha akan kecukupan modal, stok barang, dan omset akan terdata dengan baik. Untuk pengelolaan usaha yang baik maka diperlukanlah pengelolaan keuangan yang sesuai dengan Standar Akuntansi Keuangan (SAK) agar pada saat pelaporan sesuai dengan SAK dan memudahkan pengajuan modal usaha dan bantuan dari pemerintah daerah. STIE Dharma Putra Pekanbaru merupakan salah satu Perguruan Tinggi di bidang ekonomi (S1 Manajemen dan D3 Akuntansi) merespon akan kebutuhan UMKM Anyaman Mansiang, oleh sebab itu diselenggarakan kegiatan Pengabdian kepada Masyarakat berupa Penerapan Sistem Akuntansi Keuangan Mikro Dikelompok Anyaman Mansiang.

The Influence of Word of Mouth and Sales Promotion on Purchasing Decisions at Xyz Cafe in Medan Sjukun
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2023): December 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v2i4.7343

Sales promotion is one of the factors that can influence purchasing decisions. Marketing strategies through word of mouth and sales promotions carried out by other similar business actors so that there are more and more business competitors. The data analysis method used in this research is quantitative method. The data collection technique for this research is to use documentation and questionnaires. And the data quality test uses validity test, reliability test, classical assumption test, multiple linear regression, t test, F test, and coefficient of determination. The conclusion that can be drawn from this research is that word of mouth has an effect on purchasing decisions at Cafe XYZ in Medan, then it is known that sales promotion has no effect on purchasing decisions at Cafe XYZ in Medan.

Analysis Of Store Image Linkage, Customer Satisfaction And Repurchase Intention (Survey On Sun Plaza Medan Customers) Sjukun; Stiven Wijaya; Fenny
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to analyze the relationships of store image, customer satisfaction and repurchase intention at Sun Plaza Medan. The number of samples are 195 respondents. The validity test of sample was done with loading factor test and the average variance extracted (AVE) value, while the reliability used internal consistency test based on the composite reliability value. The loading factor test and the value of the AVE showed valid values. The internal consistency test had composite reliability value which meet the criteria. Based on the test result, all indicator variable statements have met the criteria of validity and reliability. The hypothesis test show that store image had positive effect and significant towards customer satisfaction, customer satisfaction had positive effect and significant towards repurchase intention and store image had positive effect and not significant towards repurchase intention directly. But it has a positive and significant effect if customer satisfaction mediates between store image and repurchase intention.

The Influence of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention of E-Commerce Cosmetic Products in Medan City Sjukun, Sjukun; Yulius, Yudi
International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL) Vol. 2 No. 4 (2023): October
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v2i4.190

Electronic word of mouth (E-WOM) and Social Media Marketing are widely used by consumers to explore information about a product. Information obtained from various sources on the internet will affect consumer perceptions of brand image, risk and encourage consumer purchase intention. This study aims to examine the effect of electronic word of mouth, and social media marketing variables on purchase intention with brand image as an intervening variable. This study used a purposive sampling technique on 260 respondents. The study was conducted on all Indonesian citizens in Medan who are interested in buying and using cosmetics through e-commerce and already have income. The method used is the Structural Equation Model with AMOS 24.0 Software. The results of this study indicate that electronic word of mouth has a positive and significant effect on brand image and purchase intention, and social media marketing has a positive effect on brand image and purchase intention and is significant on brand image but not significant on purchase intention. Meanwhile, brand image has a positive and significant effect on purchase intention.

Diversity and Inclusion in Advertising: Beyond the Buzzwords: Diversity and Inclusion in Advertising: Beyond the Buzzwords Sjukun, Sjukun
PENANOMICS: International Journal of Economics Vol. 3 No. 1 (2024): April
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penanomics.v3i1.167

This study investigates the impact of advertising representation and inclusion policies on consumer trust and brand perception at PT. XYZ Medan, a biscuit manufacturing company. Using quantitative methods and employing SmartPLS for data analysis, the research finds significant direct effects of Representation in Ads and Inclusion Policies on both Consumer Trust and Brand Perception. Furthermore, the study reveals significant indirect effects, highlighting the mediating role of Consumer Trust in the relationship between Representation in Ads / Inclusion Policies and Brand Perception. The findings underscore the importance of authentic representation and comprehensive inclusion policies in fostering consumer trust and enhancing brand perception. These insights are crucial for companies aiming to strengthen their market position through inclusive marketing strategies that resonate with diverse consumer groups.

EFEKTIVITAS MEDIA SOSIAL INSTAGRAM SEBAGAI MEDIA PROMOSI PADA UMKM PLANETPIZZA Selvi Fauzar; Dwi Septi Haryani; Hasnarika Hasnarika; Armansyah Armansyah; Sjukun Sjukun
Journal of Innovation Research and Knowledge Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

emberdayaan UMKM di tengah arus globalisasi dan tingginya persaingan membuat UMKM harus mampu menghadapi tantangan global, seperti meningkatkan inovasi produk dan jasa. Untuk menumbuhkan minat konsumen membeli dan tertarik pada produk yang dijual UMKM, para pelaku usaha harus bisa memanfaatkan media sosial sebagai sebagai sarana yang paling berpengaruh saat ini. Penelitian ini bertujuan untuk mengetahui efetivitas promosi pada UMKM planetpizza followers di media Instagram. Efektivitas promosi diukur dengan konsep AIDA (Attention, Interest, Desire, Action). Sampel dalam penelitian ini adalah 100 followers dari akun Instagram planetpizza. Teknik pengambilan data dengan menggunakan kuesioner sebagai data responden. Hasil penelitian mengungkapkan bahwa efektivitas media sosial Instagram sebagai media promosi pada UMKM planetpizza bermanfaat dan menarik minat konsumen untuk mengetahui produk yang dijual

The Effect of Gender Equality on Work Performance, Career Development with Organizational Culture as an Intervening Variable (Case Study: Civil Servants in Medan City) Sjukun; Siagian, Supriadi
Journal of Global Business and Management Review Vol. 6 No. 2 (2024): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v6i2.9939

Gender Equality is a very important social issue and is widely discussed in various circles, especially in an organization. Gender equality is applied due to gender discrimination revolving around the inequality of opportunities that employees have in improving work performance and developing careers in a company organization, both private and government companies, especially female workers or employees. The purpose of this study is to analyze the effect of gender equality on work performance, career development with organizational culture as an intervening variable (case study: Medan city civil servants. The data collection method for this study is in the form of a questionnaire that will be distributed to civil servants in Medan City using Likert Scale Measurement. The population in this study were all employees who work as civil servants in the Medan City area. The population of civil servants in Medan City in 2023 is 10318 spread across all government agencies in Medan City. This study uses snowball sampling, the number of samples in this study is 385 samples. The data analysis method uses quantitative descriptive analysis, namely by distributing online and offline questionnaires. Data analysis using SEM-PLS and SPSS software version 24. The results of the study indicate that gender equality affects work performance through organizational culture and gender equality affects career development through organizational culture

Co-Authors Aidil Purta Andri Damri SM Armansyah Armansyah Delvina Donawati Dwi Septi Haryani Fenny Fenny Fenny Frilla Degustia Goh, Thomas Sumarsan Hasnarika Hasnarika Hendry Jirwanto, Henry Lalu Supardin Margery, Errie Muhammad Khahfi Zuhanda Nanda Sulistiyowati Peranginangin, Jimmy Pius Deski Manalu Raden Mohamad Herdian Bhakti Selvi Fauzar Siagian, Supriadi Stiven Wijaya Sukiman Sukiman Wafiq Syifa Azzahra Yulius, Yudi Yusuf Taufik

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