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All Journal SITEKIN: Jurnal Sains, Teknologi dan Industri Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS)
Masyaili Masyaili
Universitas Lakidende Unaaha
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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PENGENALAN DIGITAL MARKETING BAGI PELAKU USAHA UMKM DI WILAYAH KELURAHAN TOBEU KECAMATAN UNAAHA KABUPATEN KONAWE Masyaili Masyaili; Irham Natsir Kelana; Muh. Wahyuddin; Sri Widati; Welis Raldianingrat
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 2 No. 1 (2023): Artikel Pengabdian bulan April-Juni 2023
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (545.157 KB) | DOI: 10.47353/sikemas.v2i1.223

Abstract

Perubahan perilaku pemasaran dari konvensional ke digital tidak diimbangi oleh keberadaan pelaku UMKM yang menggunakan digital marketing, padahal UMKM dipercaya mampu memacu perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi digital menjadi harapan bagi UMKM untuk berkembang menjadi pusat kekuatan ekonomi. Media promosi digital marketing diharapkan menjadi pilihan yang efektif untuk pelaku UMKM dalam mengembangkan bisnis dan menjangkau pasar nasional maupun internasional. Media promosi konvensional yang banyak membutuhkan biaya dan jauh lebih rumit dengan sendirinya tidak lagi menjadi perhatian utama bagi pelaku UMKM karena adanya digital marketing.
The Effect of Company Size and Liquidity on Company Value With Capital Structure as An Intervening Variable Empirical Study on The Indonesia Stock Masyaili Masyaili
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 20, No 1 (2022): Desember 2022
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v20i1.21963

Abstract

This study examines and determines the effect of firm size and liquidity on firm value with capital structure as the intervening variable. This study took a sample of companies members of the LQ 45 index listed on the Indonesia Stock Exchange. The type of data used in this study is secondary data in the form of the company's annual financial reports for the LQ 45 Index for the 2018-2021 period. The population in this study is 45 companies that are members of the LQ45 index. The sampling method used in this study was purposive sampling, namely a sampling method with certain criteria so that only 35 companies met the requirements. Data were analyzed using path analysis. The results of the study are as follows: (1) Company size has a positive and not significant effect on capital structure, (2) liquidity has a positive and significant effect on Capital Structure, (3) company size has a positive and not significant effect on firm value, (4) liquidity has an effect positive and not significant to firm value, (5) capital structure has a positive and significant effect on firm value, (6) capital structure does not significantly mediate the effect of firm size on firm value, (7) capital structure does not significantly mediate the effect of liquidity on firm value.
Co-Authors Irham Natsir Kelana Muh. Wahyuddin Sri Widati Welis Raldianingrat