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The Sharia Marketing Strategy in Hospitals to Meet Customer Health Needs Enrico Adhitya Rinaldi; Erlina Puspitaloka Mahadewi
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i2.639

The concept of sharia marketing in hospitals currently has differences with conventional marketing that invite customers to approach their Lord through health services. This new trend is not found in conventional marketing concepts. Hospitals play an important role in the development of public health, and the products or services produced are appropriate to meet customer needs, in health services that bring them closer to Allah the Creator with the maqoshid sharia approach. Customers whose needs are met will feel satisfied and their worship will be of increasing quality with better health conditions. The method in this writing is a study of sharia marketing literature by discussing marketing strategies in Islam that can be implemented in sharia and non-sharia hospitals (general hospitals) that want to apply it. Result: in several dimensions must meet the provisions of Islamic Sharia, including 1. products must be halal and have the right quantity and quality; 2. changing prices must be followed by changes in product quantity and quality and have price control; 3. Place can be interpreted as distribution and business premises should be able to create value and raise a better standard of living by providing ethical services; 4. promotional ethics avoid false and misleading advertising; 5. Marketers must be honest and responsible for the products they produce; 6. They must possess intellectual integrity and a higher level of awareness throughout the process; 7. Their physical business premises must have an Islamic architectural style; 8. They must be faithful in their promises; and 9. They must be patient in their service and communication. Decisions based on Sharia Marketing Strategies (SMS) are crucial for hospital management and marketers in carrying out their role as pioneers of Islamic outreach in hospital healthcare services.

The Efforts to Improve the Achievement of Controlled DM Patient Treatment in the Prolanis Program at Jasinga Community Health Center Enrico Adhitya Rinaldi; Erlina Puspitaloka Mahadewi; Ratna Sari; Salma Nabilah Rafifah; Lisdayanti NA Hi Nur; Vita Emilya; Azzahra Inda Latifan
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i2.645

The aim of this study is to prevent uncontrolled diabetes can lead to various chronic complications, such as coronary heart disease, stroke, kidney failure, neuropathy, and blindness. These conditions not only reduce the patient's quality of life but also increase morbidity and mortality rates, and healthcare costs. As a promotive and preventive effort, the Social Security Administering Agency (BPJS Kesehatan) in Indonesia, has developed the Chronic Disease Management Program (Prolanis), one of which is aimed at people with type 2 diabetes. This program is implemented in primary healthcare facilities (FKTP), including community health centers (Puskesmas), with the aim of improving patients' quality of life through continuous treatment, health education, regular physical activity, and regular clinical monitoring. Prolanis consists of six main components: medical consultations, group education, reminders via SMS gateway, home visits, club activities such as group exercise, and monitoring of patient health status. Research method of this study used a descriptive observational design with a cross-sectional approach and was conducted at the Jasinga Community Health Center from August to September 2025. The subjects were all diabetes mellitus patients registered in the Prolanis program. Result data distribution of patients at Jasinga 38,1% controlled and 61,9% uncontrolled despite these limitations, this study has important implications. From a primary healthcare perspective, Jasinga Health Center can utilize simple educational media such as pamphlets and control cards as a means of patient monitoring. However, this strategy should be complemented by additional interventions such as home visits, the establishment of digital communication groups, and increasing family participation.

The Sharia Marketing Strategy in Hospitals to Meet Customer Health Needs Enrico Adhitya Rinaldi; Erlina Puspitaloka Mahadewi
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1430

The concept of sharia marketing in hospitals currently has differences with conventional marketing that invite customers to approach their Lord through health services. This new trend is not found in conventional marketing concepts. Hospitals play an important role in the development of public health, and the products or services produced are appropriate to meet customer needs, in health services that bring them closer to Allah the Creator with the maqoshid sharia approach. Customers whose needs are met will feel satisfied and their worship will be of increasing quality with better health conditions. The method in this writing is a study of sharia marketing literature by discussing marketing strategies in Islam that can be implemented in sharia and non-sharia hospitals (general hospitals) that want to apply it. Result: in several dimensions must meet the provisions of Islamic Sharia, including 1. products must be halal and have the right quantity and quality; 2. changing prices must be followed by changes in product quantity and quality and have price control; 3. Place can be interpreted as distribution and business premises should be able to create value and raise a better standard of living by providing ethical services; 4. promotional ethics avoid false and misleading advertising; 5. Marketers must be honest and responsible for the products they produce; 6. They must possess intellectual integrity and a higher level of awareness throughout the process; 7. Their physical business premises must have an Islamic architectural style; 8. They must be faithful in their promises; and 9. They must be patient in their service and communication. Decisions based on Sharia Marketing Strategies (SMS) are crucial for hospital management and marketers in carrying out their role as pioneers of Islamic outreach in hospital healthcare services.

Implication of BPJS for Private Health Insurance Marketing and Business Competition in Indonesia Iis Nismawati; Umaruzzaman Umaruzzaman; Erlina Puspitaloka Mahadewi
International Journal of Health and Pharmaceutical (IJHP) Vol. 2 No. 3 (2022): August 2022
Publisher : CV. Inara

Social security is a constitutional right owned by citizens that must be fulfilled by the state for its citizens in Indonesia. The growth of companies in Indonesia has increased from year to year. One of the service companies that is developing is an insurance company. Lots of private insurance companies are also growing and developing at this time. However, in the midst of competition from insurance companies, there is a new policy from the government. The government policy is one of the state-owned insurance companies, PT. Askes (Persero) changed its name to BPJS which applies to all people. Currently PT. Askes (Persero) changed to BPJS which serves all Indonesian citizens without any difference. The implementation of BPJS in early year 2014, seems to have had an impact on a number of insurance companies. This mandatory program from the government inevitably affects the competitive landscape of the insurance industry in Indonesia, especially private insurance companies that serve health and other private insurance companies. In the end, competition is expected to become a mechanism capable of creating efficiency that functions as a tool to protect consumers and business actors. This study uses a qualitative method, aiming to analyze the development of BPJS, its developments and implications, especially in the world of healthcare insurance business in Indonesia. From healthy insurance business and competition, it is hoped that efficient, effective, and high-quality production will be achieved. So that the ultimate goal of this research is to highlight what are the things that benefit consumers because they are given the opportunity to have a choice of quality products and can buy at competitive prices which tend to be relatively cheap.

Challenges and Implementation of Universal Health Coverage Program in Indonesia Naufal Rizky Perdana; Gayatri Adhasari; Erlina Puspitaloka Mahadewi
International Journal of Health and Pharmaceutical (IJHP) Vol. 2 No. 3 (2022): August 2022
Publisher : CV. Inara

The existence of Universal Health Coverage (UHC) implementation means that everyone in Indonesia will have access to the health services they need, when and where they need it, without financial hardship. It covers a wide range of essential health services, from health promotion to prevention, treatment, rehabilitation and miscellaneous care. Many countries are already making progress towards UHC, although the ubiquity of the global covid-19 pandemic is impacting the availability of health systems' ability to provide undamaged healthcare. All countries can take action to move more quickly towards UHC despite the setbacks caused by the pandemic, or to maintain the gains they have made. Indonesia continues to strive to realize Universal Health Coverage (UHC) through the implementation of the National Health Insurance-Healthy Indonesia Card (JKN-KIS) program whose program has been implemented by the government since 2014. Since the enactment of the policy on providing health services for the community through the National Health Insurance and the Healthy Indonesia card (JKN-KIS) by the Government, there have been more than 40 million people who have not been registered as participants in the National Health Insurance-Healthy Indonesia Card (JKN-KIS) program. This study uses a qualitative method by making a literature review with the aim of making it affordable for those whose health has not been protected through JKN-KIS services. As a recommendation in efforts to accelerate the achievement of UHC, the government must be committed to reducing the level of inequality between provinces and regions as well as regions in Indonesia, by building better health infrastructure and facilities, including a more even distribution of health workers in provinces with a UHC service coverage index that is still low.

Analysis Of Demand For Health Insurance Business During The Indonesian Covid Pandemic Neni Rosnani; Rini Hastuti; Erlina Puspitaloka Mahadewi
International Journal of Health and Pharmaceutical (IJHP) Vol. 2 No. 3 (2022): August 2022
Publisher : CV. Inara

The implementation of BPJS in Indonesia nine years ago, seems to have had an impact on a number of insurance companies also demand of the health insurance during pandemic in Indonesia. This mandatory program from the government inevitably affects the competitive landscape of the insurance industry in Indonesia, especially private insurance companies that serve health and other private insurance companies. Healthcare insurance competition is expected to become a mechanism capable of creating efficiency that functions as a tool to protect consumers and business actors. The Indonesia government policy is one of the state-owned insurance companies, PT. Askes (Persero) changed its name to BPJS which applies to all people. Currently PT. Askes (Persero) changed to BPJS which serves all Indonesian citizens without any difference. This study uses a qualitative method, aiming to analyze the development of demand trend in health insurance in Indonesia, its developments and implications, especially in the world of healthcare insurance business in Indonesia. From demand of health insurance business and competition, it is hoped that efficient, effective, and high-quality production will be achieved. The goal of this research is to highlight what are the things that benefit consumers because they are given the opportunity to have a choice of quality products and can buy at competitive prices which tend to be relatively cheap. This study also aims to analyze the demand for health insurance included: utilization of inpatient, utilization of health insurance and comparison literature review of inpatient and outpatient costs based on the type of social health insurance in Indonesia, public and private health facilities.

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