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All Journal International Journal Of Science, Technology & Management (IJSTM) International Journal of Health and Pharmaceutical (IJHP)
Erlina Puspitaloka Mahadewi
Universitas Esa Unggul Jakarta, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Nursing Public Health Transportation

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The Sharia Marketing Strategy in Hospitals to Meet Customer Health Needs Enrico Adhitya Rinaldi; Erlina Puspitaloka Mahadewi
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i2.639

Abstract

The concept of sharia marketing in hospitals currently has differences with conventional marketing that invite customers to approach their Lord through health services. This new trend is not found in conventional marketing concepts. Hospitals play an important role in the development of public health, and the products or services produced are appropriate to meet customer needs, in health services that bring them closer to Allah the Creator with the maqoshid sharia approach. Customers whose needs are met will feel satisfied and their worship will be of increasing quality with better health conditions. The method in this writing is a study of sharia marketing literature by discussing marketing strategies in Islam that can be implemented in sharia and non-sharia hospitals (general hospitals) that want to apply it. Result: in several dimensions must meet the provisions of Islamic Sharia, including 1. products must be halal and have the right quantity and quality; 2. changing prices must be followed by changes in product quantity and quality and have price control; 3. Place can be interpreted as distribution and business premises should be able to create value and raise a better standard of living by providing ethical services; 4. promotional ethics avoid false and misleading advertising; 5. Marketers must be honest and responsible for the products they produce; 6. They must possess intellectual integrity and a higher level of awareness throughout the process; 7. Their physical business premises must have an Islamic architectural style; 8. They must be faithful in their promises; and 9. They must be patient in their service and communication. Decisions based on Sharia Marketing Strategies (SMS) are crucial for hospital management and marketers in carrying out their role as pioneers of Islamic outreach in hospital healthcare services.
The Efforts to Improve the Achievement of Controlled DM Patient Treatment in the Prolanis Program at Jasinga Community Health Center Enrico Adhitya Rinaldi; Erlina Puspitaloka Mahadewi; Ratna Sari; Salma Nabilah Rafifah; Lisdayanti NA Hi Nur; Vita Emilya; Azzahra Inda Latifan
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 2 (2026): May 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i2.645

Abstract

The aim of this study is to prevent uncontrolled diabetes can lead to various chronic complications, such as coronary heart disease, stroke, kidney failure, neuropathy, and blindness. These conditions not only reduce the patient's quality of life but also increase morbidity and mortality rates, and healthcare costs. As a promotive and preventive effort, the Social Security Administering Agency (BPJS Kesehatan) in Indonesia, has developed the Chronic Disease Management Program (Prolanis), one of which is aimed at people with type 2 diabetes. This program is implemented in primary healthcare facilities (FKTP), including community health centers (Puskesmas), with the aim of improving patients' quality of life through continuous treatment, health education, regular physical activity, and regular clinical monitoring. Prolanis consists of six main components: medical consultations, group education, reminders via SMS gateway, home visits, club activities such as group exercise, and monitoring of patient health status. Research method of this study used a descriptive observational design with a cross-sectional approach and was conducted at the Jasinga Community Health Center from August to September 2025. The subjects were all diabetes mellitus patients registered in the Prolanis program. Result data distribution of patients at Jasinga 38,1% controlled and 61,9% uncontrolled despite these limitations, this study has important implications. From a primary healthcare perspective, Jasinga Health Center can utilize simple educational media such as pamphlets and control cards as a means of patient monitoring. However, this strategy should be complemented by additional interventions such as home visits, the establishment of digital communication groups, and increasing family participation.
The Sharia Marketing Strategy in Hospitals to Meet Customer Health Needs Enrico Adhitya Rinaldi; Erlina Puspitaloka Mahadewi
International Journal of Science, Technology & Management Vol. 7 No. 3 (2026): May 2026
Publisher : Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v7i3.1430

Abstract

The concept of sharia marketing in hospitals currently has differences with conventional marketing that invite customers to approach their Lord through health services. This new trend is not found in conventional marketing concepts. Hospitals play an important role in the development of public health, and the products or services produced are appropriate to meet customer needs, in health services that bring them closer to Allah the Creator with the maqoshid sharia approach. Customers whose needs are met will feel satisfied and their worship will be of increasing quality with better health conditions. The method in this writing is a study of sharia marketing literature by discussing marketing strategies in Islam that can be implemented in sharia and non-sharia hospitals (general hospitals) that want to apply it. Result: in several dimensions must meet the provisions of Islamic Sharia, including 1. products must be halal and have the right quantity and quality; 2. changing prices must be followed by changes in product quantity and quality and have price control; 3. Place can be interpreted as distribution and business premises should be able to create value and raise a better standard of living by providing ethical services; 4. promotional ethics avoid false and misleading advertising; 5. Marketers must be honest and responsible for the products they produce; 6. They must possess intellectual integrity and a higher level of awareness throughout the process; 7. Their physical business premises must have an Islamic architectural style; 8. They must be faithful in their promises; and 9. They must be patient in their service and communication. Decisions based on Sharia Marketing Strategies (SMS) are crucial for hospital management and marketers in carrying out their role as pioneers of Islamic outreach in hospital healthcare services.
Co-Authors Azzahra Inda Latifan Enrico Adhitya Rinaldi Lisdayanti NA Hi Nur Ratna Sari Salma Nabilah Rafifah Vita Emilya