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All Journal Dakwatussifa: Journal of Da'wah and Communication
Tri Azmi Ramadhani
UIN Sumatera Utara
Religion Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Manajemen Komunikasi Dalam Upaya  Meningkatkan Penjualan Produk Asuransi Tri Azmi Ramadhani; Mutiara Sawitri Pane; Rifaldi Ahmad Nasution; Rio Rifki Panggabean; Zainarti Zainarti
Dakwatussifa: Journal of Da'wah and Communication Vol. 2 No. 2 (2023): Dakwatussifa: Journal of Da'wah and Communication
Publisher : STIT Sirojul Falah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (759.283 KB) | DOI: 10.56146/dakwatussifa.v2i2.103

Abstract

The idea behind marketing is finding out what customers want and need. As a result, to provide various product-related information to customers, marketers must be able to formulate policies that are supported by effective communication. As a result, designing consumer behavior requires a deeper understanding of communications, particularly marketing communications. This study aims to explain the field of marketing communications. Interacting with others can be made simpler by the availability of communication. There is no process of human life without communication. In other words, for everyone to achieve their goals, communication is essential for the exchange of ideas. Advertising, vendors, signs, shops, displays, product packages, free samples, coupons, giveaways and other marketing communication tools are examples. Impact marketing can also result in viral marketing via social networks such as Facebook due to shifts in consumer behavior. You can proceed both ways at any time and from any location thanks to it. . Keywords: Marketing Communication, Marketing, Consumer Behavior.  
Co-Authors Arifin Fauzi Lubis Mutiara Sawitri Pane Rifaldi Ahmad Nasution Rio Rifki Panggabean Zainarti Zainarti