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All Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Journal of Management and Business
Vega Liana
UIN Sumatera Utara
Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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 Faktor yang Mempengaruhi Keputusan Pembelian Produk Fashion di Shopee Vega Liana; Zuhrinal M.Nawawi
ManBiz: Journal of Management and Business Vol 2 No 2 (2023): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (839.81 KB) | DOI: 10.47467/manbiz.v2i2.1880

Abstract

Advances in technology have resulted in various developments in the corporate sector. Many companies now offer their goods through web applications. Shopee is one of the most popular online retail business applications today. The aims of this study were to: 1) determine the effect of product, price, promotion, distribution, people, process, and the physical environment on purchasing decisions for fashion products at Shopee, and 2) determine the effect of product, price, promotion, distribution, people, process. , and the physical environment for purchasing decisions for fashion products at Shopee for UINSU Medan students. The approach is quantitative. The participants in this study were UINSU Medan students who had used the Shopee application to shop for fashion items. The findings of this study indicate that product, price, promotion, distribution, people, process, and physical environment variables all influence the purchasing decision of fashion products at Shopee, and that product, price, promotion, distribution, people, process, and physical environment variables are all influence the purchasing decisions of fashion products at Shopee. greatly influenced the decision of UINSU Medan students to shop for fashion at Shopee. Keywords:Online Purchase Factor, Online Purchase Decision, Purchase Decision
Pengaruh Pelatihan Media Digital terhadap Perkembangan Ekonomi dan Dakwah Masyarakat Desa Durian Kecamatan Pantai Labu Ellyza Cindi Mentari; Gita Islya Asmara; Sudianto Sudianto; Vega Liana; Anggi Mayasari Lubis
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 4 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1162.416 KB) | DOI: 10.47467/reslaj.v5i4.2203

Abstract

This research was conducted by KKN group of 30 North Sumatra State Islamic University (UINSU) which aims to find out and explain how the influence of digital media training on economic development and da'wah in the Durian Village community. This topic attracted the attention of KKN Group 30 because there were still many facts found in the field related to the literacy of the people of Durian Village to digital media, especially for economic development and da'wah in rural communities. The respondents from this study were all Durian Village communities who took part in digital media training. This study uses quantitative research with survey methods and statistical methods, while the data obtained will be tested using SPSS software. From the results of the research and the data obtained, it can be concluded: 1). There is a positive and significant influence between digital media training and the economic development of rural communities by 91%. 2) There is a positive and significant influence between digital media training and the development of da'wah by 84%. So it can be concluded that after holding digital media training, people are increasingly aware of digital media, especially to develop the economy and da'wah through digital media Keywords: Training, Digital Media, Da'wah, Economy, Society
Co-Authors Anggi Mayasari Lubis Ellyza Cindi Mentari Gita Islya Asmara Purnama Ramadani Silalahi Putri Ayuni Rifandi Syahputra Sudianto Sudianto Zuhrinal M. Nawawi