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PELATIHAN PENGGUNAAN SOSIAL MEDIA BAGI UMKM KOTA PATI SEBAGAI MEDIA PROMOSI USAHA Infijarun Niam; Heni Subekti; Risma Musfiyana; Evinta Amalia Nurhidayah; Heriwanto Heriwanto
Intimas Vol 2 No 2 (2022)
Publisher : Fakultas Teknologi Informasi dan Industri Unisbank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (918.949 KB) | DOI: 10.35315/intimas.v2i2.9006

Abstract

Pada era digital saat ini, penggunaan internet sudah menjadi hal biasa untuk semua kalangan. Akses secara massif dilakukan oleh banyak orang, secara mayoritas digunakan untuk melakukan transaksi online dalam media sosial. Media sosial facebook menjadi dominan dalam banyak aspek, salah satunya ialah aspek ekonomi dengan kegiatan jual beli. Fasilitas marketpace menjadi pilihan favorit untuk media promosi online yang mampu menyebar secara cepat dan luas. Para pelaku usaha UMKM di kota Pati memerlukan perluasan area promosi untuk memperkenalkan produk unggulannya. Melihat kebutuhan yang mendesak tersebut, sebuah kegaitan pendampingan untuk mengenalkan penggunaan marketplace facebook kepada pelaku UMKM perlu dilaksakanan. Dengan metode klasikal dan praktik dengan pendampingan secara langsung, hasil yang diperoleh ialah berupa terlihatnya produk unggulan dari setiap UMKM dapat dikenal secara luas dan dicari dengan mudah oleh para calon pembeli melalui laman marketplace facebook
PENGARUH KINERJA PERUSAHAAN TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Heni Subekti; Risma Musfiyana; Sri Kawuri
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 4 No 2 (2022): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v4i2.143

Abstract

The value of the company is an important thing that investors consider before they invest. The value of the company can provide maximum shareholder prosperity if the share price increases. The higher the stock price of a company, the higher the prosperity of shareholders. This study aims to determine the effect of liquidity (Current Ratio), profitability (ROE) and leverage (DER) on firm value (PBV) and determine whether dividend policy (Dividend Payout Ratio) can be used as an intervening variable on the liquidity relationship (Current Ratio), profitability (ROE) and leverage (DER) on firm value. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange in 2015-2019. The sample in this study was taken using a purposive sampling technique, totaling 12 companies. The data analysis method used is descriptive analysis and data analysis using multiple linear regression method using SPSS software. The results show that liquidity (Current Ratio) has an effect on dividend policy, while profitability and leverage have no effect on dividend policy. Liquidity (Current Ratio) and leverage (DER) have no effect on the value of manufacturing companies listed on the Indonesia Stock Exchange in 2015-2019. On the other hand, profitability and dividend policy have a significant and significant impact on the value of manufacturing companies listed on the Indonesia Stock Exchange in 2015-2019. Meanwhile, the dividend policy is able to mediate the relationship between liquidity (Current Ratio) and the value of manufacturing companies listed on the Indonesia Stock Exchange in 2015-2019. Likewise, the relationship between leverage (DER) and the value of manufacturing companies listed on the Indonesia Stock Exchange in 2015-2019 can be mediated by dividend policy. On the other hand, dividend policy cannot mediate the relationship between profitability and firm value.