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All Journal Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Jurnal Intelek Insan Cendikia
Fatkhuri Wahmad
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Perilaku Konsumen Dan Brand Equity Terhadap Keputusan Menabung Di Bank Muamalat Indonesia Cabang XXXXX Fatkhuri Wahmad; Rohmat Rospari
Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Vol 2 No 2 (2019): Jurnal HUMMANSI (Humaniora, Manajemen, dan Akuntansi)
Publisher : Sekolah Tinggi Ilmu Komputer YOS SUDARSO Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1124.525 KB) | DOI: 10.33488/1.jh.2019.2.223

Abstract

Bank Muamalat as one of the national private banks faces the same challenges as other banks. Namely increasingly fierce competition between banks in attracting third party funds (TPF) from customers or customers. One way to collect third party funds is through savings. To attract banking customers must know the characteristics and desires of the community. That way the products offered can be accepted by prospective customers. Banks must identify how consumers decide to choose savings products. Then formulate the right marketing strategy. This study aims to determine how much influence the behaviour of consumers on savings decisions. Second, knowing the effect of brand equity on saving decisions. And find out the influence of consumer behaviour and brand equity together on saving decisions. The study was conducted on customers at Bank Muamalat Indonesia, XXXXX Branch through a descriptive analytic survey using a Likert scale model. The results showed that there was an influence of consumer behaviour on the decision to save. Likewise, it can be concluded that promotion or band equity by banking marketing has the most significant influence on consumers' decision to save.
ANALISIS KEBERADAAN USAHA MIKRO KECIL DAN MENENGAH TERHADAP KESEJAHTERAAN SANTRI(Studi Kasus Pondok Pesantren Sirajusaa`adah, Depok) Ucha Sulistia; Mohammad Abdul Mukhyi; Fatkhuri Wahmad
Jurnal Intelek Insan Cendikia Vol. 2 No. 3 (2025): MARET 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Tujuan penelitian ini adalah untuk melihat bagaimana Usaha Mikro, Kecil, dan Menengah (UMKM) berdampak terhadap kesejahteraan santri dan pengurus di Pondok Pesantren Sirajusaa`adah. UMKM sangat penting untuk meningkatkan perekonomian, menciptakan lapangan kerja, dan memberikan dampak sosial bagi warga pondok pesantren. Penelitian ini menggunakan pendekatan kuantitatif dan mengumpulkan data melalui kuesioner dan wawancara dengan santri dan pengurus pondok pesantren yang terlibat dalam kegiatan UMKM. Pengaruh UMKM terhadap kesejahteraan ekonomi, sosial, dan pendidikan diukur dengan menggunakan teknik analisis deskriptif. Hasil penelitian menunjukkan bahwa keberadaan UMKM meningkatkan pendapatan, memberikan santri dan pengurus pondok pesantren lebih banyak kemandirian ekonomi, dan memberikan akses terhadap pendidikan dan fasilitas kesejahteraan lainnya. Keberhasilan UMKM dipengaruhi secara signifikan oleh komponen-komponen seperti jenis usaha, modal, dan keterampilan manajemen usaha.
Co-Authors Mohammad Abdul Mukhyi Rohmat Rospari Ucha Sulistia