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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmiah Edunomika (JIE) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Inkubis: Jurnal Ekonomi dan Bisnis Sinergi International Journal of Accounting and Taxation
Rudy Sondang Sinaga
Universitas Kristen Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Kepuasan Pelanggan sebagai Faktor Kualitas Pelayanan PT. Mada Graha Nagata dengan Multi Attribute Attitude Model Rudy Sondang Sinaga; Kalvin Sinaga; Ahmad Prayudi; Henny Pratiwi; Fahmi Sulaiman
Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) Vol 4 No 1 (2022): August 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/ekuitas.v4i1.2086

Abstract

There are still customers who are dissatisfied with Izone's performance as evidenced by several customer complaints against Izone, including (a) The distance to public facilities such as toilets (b) Some consumers complain about hot karaoke air conditioners (c) The price of the starter power card package (because there is no expiration date) (d) More and varied gift items for the promo (e) The number of machines that are swiped can't play (because consumers swipe wrong) (f) Izone is only in the Irian Supermarket Dept. Store. If this is not handled quickly and seriously, it will cause big losses for iZone. The purpose of this study was to determine customer satisfaction with service quality at PT. Mada Graha Nagata This research was carried out from July 2019 to September 2019 It was carried out at the PT. Mada Graha Nagata Tembung Deli Serdang Branch. Quantitative marketing research methods can be defined as marketing research that conveys research objectives through empirical assessment involving various numerical measurements and various analytical approaches. This type of research uses a descriptive design. The conclusions that can be drawn in this research are from the value of each attribute, the Multi-attribute Attitude Model (MAM) obtained the overall attitude value is as follows: (-28) + (-14.3) + (26 ,8) + (30.2) + (68) = 82.7. The value of 82.7 is included in the Neutral range, it can be concluded that visitors rate Neutral on the service quality of PT. Mada Graha Nagata (Izone2000).
ANTAM COMPANY FINANCIAL REPORT IN INDONESIA Milko Hutabarat; Rudy Sondang Sinaga
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.14115

Abstract

The purpose of this study is to examine how Indonesian manufacturing companies' financial statements are affected by the implementation of Financial Accounting Standards. The use of SAKs is essential to ensuring that the financial statements provided are pertinent, trustworthy, and comparable in light of the growing complexity of business and the increasing demands for accountability and transparency. Using a quantitative methodology, this study gathers information from the 2021–2023 financial statements of eight industrial businesses listed on the Indonesia Stock Exchange. Multiple regression analysis is the analytical technique employed to examine the link between the quality of financial statements as assessed by indicators of relevance, reliability, comparability, and understandability, and the application of SAK. The study's findings offer empirical support for the notion that applying SAK can enhance the quality of financial statements. They also offer suggestions for policymakers, accountants, and scholars.
Perbedaan dan pengaruh kredibilitas selebgram terhadap niat beli Rudy Sondang Sinaga
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.424 KB) | DOI: 10.32670/fairvalue.v4i8.1379

Abstract

This study aims to determine the effect of celebrity credibility on consumer purchase intentions at Cafe Suoklat Surabaya. The indicators of Celebgram credibility are attractiveness, trustworthiness, and expertise. The combination of these three indicators is expected to increase the purchase intention of consumers visiting Cafe Suoklat. There are two celebgrams that will be chosen to promote the Cafe's food and beverage products through Instagram. The first is Vicky Yuwono and the second is Putri Kenasti. Data was obtained by distributing questionnaires to 100 respondents, 50 men and 50 women using purposive sampling method. Furthermore, the test was carried out using the different test method and multiple linear regression. The results showed that there was no difference in credibility between Vicky Yuwono and Putri Kenasti. Attractiveness and trustworthiness variables have a significant effect on purchase intention, except that the expertise variable does not significantly affect purchase intention.
ANTAM COMPANY FINANCIAL REPORT IN INDONESIA Hutabarat, Milko; Sinaga, Rudy Sondang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.14115

Abstract

The purpose of this study is to examine how Indonesian manufacturing companies' financial statements are affected by the implementation of Financial Accounting Standards. The use of SAKs is essential to ensuring that the financial statements provided are pertinent, trustworthy, and comparable in light of the growing complexity of business and the increasing demands for accountability and transparency. Using a quantitative methodology, this study gathers information from the 2021–2023 financial statements of eight industrial businesses listed on the Indonesia Stock Exchange. Multiple regression analysis is the analytical technique employed to examine the link between the quality of financial statements as assessed by indicators of relevance, reliability, comparability, and understandability, and the application of SAK. The study's findings offer empirical support for the notion that applying SAK can enhance the quality of financial statements. They also offer suggestions for policymakers, accountants, and scholars.
THE INFLUENCE OF DIGITAL MARKETING COMMUNICATION AND SERVICE QUALITY ON PATIENT DECISIONS IN CHOOSING UKI GENERAL HOSPITAL (RSU) SERVICES: Pengaruh Komunikasi Pemasaran Digital dan Kualitas Pelayanan Terhadap Keputusan Pasien Dalam Memilih Layanan Rumah Sakit Umum (RSU) UKI Fenny B.N.L Tobing; Rudy Sondang Sinaga; Napoleon Sinaga; Abdiel Putra Bago
SOSIOEDUKASI Vol 14 No 1 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i1.5624

Abstract

This study aims to analyze the influence of digital marketing communication and service quality on patient decisions in choosing healthcare services at the UKI General Hospital (RSU UKI), East Jakarta. In the rapidly growing digital era, the public increasingly relies on digital platforms to seek health information before deciding on a medical facility. This research uses a quantitative method with a Structural Equation Modeling-Partial Least Squares (SEM-PLS) approach, involving 100 respondents selected through purposive sampling. The results show that digital marketing communication has a positive and significant impact on patient decision-making. Service quality also plays an essential role, with dimensions such as reliability, responsiveness, assurance, empathy, and tangibles determining patient satisfaction and choice. The combination of effective digital communication strategies and excellent service quality can enhance patient loyalty and strengthen RSU UKI’s reputation. This research offers practical implications for hospital management to optimize digital marketing strategies and continually improve service quality to remain competitive in the healthcare industry.
The Impact of Digital Marketplace Application Utilization on the Effectiveness of Tax Attorney Service Promotion: A Study of the Hukumku Legal Platform Rudy Sondang Sinaga
Sinergi International Journal of Accounting and Taxation Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijat.v4i1.1004

Abstract

This study analyzes how utilizing marketplace application features influences the promotional effectiveness of tax attorney services on the Hukumku platform. The primary focus is to test whether optimizing digital features improves measurable promotional outcomes. The study’s urgency lies in integrating professional legal service dynamics into digital marketplace theory, specifically regarding high-trust tax consultancy. This research employs a quantitative explanatory approach. The researcher operationalizes marketplace utilization through four dimensions: service searchability, profile information quality, chat-based interaction, and social proof. Meanwhile, promotional effectiveness is measured via brand awareness, lead quality, response rate, and conversion to paid consultations. Data were collected through a survey of 103 Hukumku users. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that marketplace utilization has a strong, positive, and significant effect on promotional effectiveness (β = 0,800; t=18.272; p < 0.001). An R2 value of $0.640$ indicates substantial explanatory power within this model. These findings prove that strengthening digital trust-building mechanisms accelerates client purchase decisions. Empirically, this research extends technology acceptance perspectives to the tax attorney context. Practically, the results serve as a guide for professionals to enhance credibility signals and conversion performance on digital platforms. While the results are robust, behavioral generalizability is limited by the cross-sectional design and the use of self-reports on a single specific platform.
Digital Marketing Risk Assessment Based on ISO 31000: Empirical Evidence from the Indonesian OTA Sector Indra Gunawan; Rudy Sondang Sinaga; Alfonso Harrison
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.325

Abstract

Background: Online marketing campaigns are marketing strategies that utilize digital technology to promote products or services through the internet. Objective: The goal of these campaigns is to increase brand awareness, engagement, and sales in a more effective and efficient manner. Methods: Online marketing campaigns involve various methods, including search engine advertising, social media marketing, email marketing, and content marketing. Results: In Indonesia, the widespread adoption of internet technology and the rapid development of digital platforms provide significant opportunities for companies to reach broader and more diverse markets. Online marketing campaigns enable companies to gain deeper insights into target markets, measure return on investment (ROI) more accurately, and strengthen their competitive advantage in an increasingly competitive environment. A structured approach and appropriate strategies in online marketing campaigns assist companies in optimizing the utilization of digital technologies to achieve their marketing objectives. Conclusions: Thus, online marketing campaigns have become essential tools for companies in responding to technological advancements and continuously evolving consumer needs.
Co-Authors Abdiel Putra Bago Ahmad Prayudi Alfonso Harrison Fahmi Sulaiman Fenny B.N.L Tobing Henny Pratiwi Hutabarat, Milko Indra Gunawan Kalvin Sinaga Milko Hutabarat Napoleon Sinaga