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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan International Journal of Social Science and Business Jurnal Manajemen Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS

Tumpal Janji Raja Sitinjak

Institut Bisnis Dan Informatika Kwik Kian Gie

Author-ID : 5355031

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 8 Documents Claim Missing Document

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Articles

PERAN KEPUASAN PELANGGAN DALAM MEMEDIASI PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN Tumpal Janji Raja Sitinjak; Vernanzo Andrew
JURNAL KEWIRAUSAHAAN, AKUNTANSI DAN MANAJEMEN TRI BISNIS Vol. 2 No. 2 (2020): Jurnal Kewirausahaan, Akuntansi, dan Manajemen TRI BISNIS
Publisher : STIE Tri Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Tujuan penelitian ini adalah untuk mengetahui peran kepuasan pelanggan dalam memediasi pengaruh kualitas produk dan kualitas layanan terhadap loyalitas pelanggan. Objek penelitian ini adalah Pizza Hut Mall of Indonesia. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif. Populasi penelitian ini adalah pelanggan Pizza Hut, dimana teknik pengambilan sampel adalah nonprobability sampling dengan menggunakan judgemental sampling, dengan ukuran sampel 150. Pengumpulan data dilakukan dengan teknik komunikasi dimana disebarkan kuesioner melalui media Google Form kepada 150 responden. Teknik analisis data yang digunakan adalah analisis deskriptif menggunakan SPSS 20, uji validitas, uji reliabilitas, dan structural equation modeling menggunakan Lisrel 8.80. Hasil penelitian menunjukkan bahwa kualitas produk terbukti tidak berpengaruh terhadap kepuasan pelanggan. Kualitas layanan terbukti berpengaruh positif terhadap kepuasan pelanggan. Kualitas Produk terbukti berpengaruh positif terhadap loyalitas pelanggan. Kualitas layanan terbukti tidak berpengaruh terhadap loyalitas pelanggan. Kepuasan pelanggan terbukti berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan terbukti hanya dapat memediasi pengaruh kualitas layanan terhadap loyalitas pelanggan

PENGARUH SUASANA TOKO, PROMOSI DAN HARGA TERHADAP KEPUASAN PELANGGAN JANJI JIWA DI WILAYAH BEKASI Rivan Alfandry; Tumpal Janji Raja Sitinjak
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 1 No. 6: Nopember 2022
Publisher : Bajang Institute

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Coffee consumption has continued to increase over the past few years due to the emergence of new trends in society, especially among young people, where coffee shops become a hangout place and coffee as a drink to accompany gatherings and spend time which is caused by this trend. as an opportunity for entrepreneurs to open a business with coffee-based ingredients so that there are so many coffee shops and the proliferation of coffee franchises in Indonesia. This study examines the effect of Shop Atmosphere, Promotion, Price on Customer Satisfaction Janji Jiwa in Bekasi. The theory used in this research is shop atmosphere, promotion, price and customer satisfaction. There are two types of variables in this study, namely independent which consists of Shop Atmosphere, Promotion and Price, while the dependent variable consists of Customer Satisfaction. The object of this research is the Janji Jiwa. The research method used is multiple linear regression analysis. The data was collected by distributing questionnaires to 100 samples of Janji Jiwa customers in the Bekasi area using simple random sampling technique. The three independent variables, namely shop atmosphere, promotions and prices have a positive and significant effect on customer satisfaction, Janji Jiwa It is recommended that the Janji Jiwa be able to pay attention to customers, especially to provide a comfortable and good shop atmosphere so that customers feel satisfied and it is also recommended that the Soul Promise can provide promotional promotions in the form of cutting prices to attract new customers.

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN WARUNK UPNORMAL Tumpal Janji Raja Sitinjak; Eric Steffen
Jurnal Manajemen Vol 10 No 2 (2021): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jm.v10i2.740

Today, human needs and desires are increasing and unsatisfied. Many companies are trying to create a variety of products with high quality and many train employees to attract customers. This becomes very important because by being able to create a product with high quality and good service then the customer will return again in the future to make another purchase and will bring a sense of customer loyalty to him. The object of this research is the customer who became the visitor warunk UPNORMAL Sunter. Sampling technique is non probability sampling by using judgment sampling, with sample size 100. The result of data analysis indicate that product quality and service quality have positive effect to customer loyalty and service quality influence more dominant to customer loyalty compared with product quality.

Optimization of Warehouse Selection with SWOT and AHP Methods in the Pulogadung Industrial Area Abdulah Rakhman; Tumpal Janji Raja Sitinjak; Tony Sitinjak
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.54611

This study aims to analyze the factors that influence the determination of location and warehouse space in Pulogadung Industrial Estate, Jakarta, using a combined SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and AHP (Analytical Hierarchy Process). The research method applied is qualitative. Participants in this study were leaders of companies operating in the Pulogadung Industrial Estate. Data was collected through the use of SWOT questionnaires and AHP questionnaires given to respondents. SWOT data is analyzed using Excel software, while AHP data is analyzed using Super Decision software. The results revealed that factors that affect the determination of warehouse location and space in the Pulogadung Industrial Estate include proximity to the main road, centralized warehouse location, proximity to the goods distribution terminal, proximity to the port, and efficiency of warehouse maintenance costs. SWOT and AHP analysis show the importance of the determinants of the location of the Pulogadung Industrial Estate, Jakarta. The most important "strength" factor is the location of the warehouse close to the main road, while the "weakness" factor that needs to be avoided is the high cost of renting the warehouse. The "opportunity" factor that must be exploited is the application of modern technology, and the "threat" factor that needs to be avoided is the emergence of more efficient warehouse maintenance costs in competitors' warehouses. This research provides important insights for companies operating in the Pulogadung Industrial Estate in determining the location of their warehouses.

The Influence of Service Quality, Brand Trust, and Advertising on the Purchase Decision during the Covid-19 Pandemic Tumpal Janji Raja Sitinjak; Tony Sitinjak; Abdulah Rakhman; Matthew Tio Devin Suryawan
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.58135

The rapid development of technology and the internet today supports all online-based businesses, including transportation service businesses. One of the online ojek transportation services in Indonesia is GoRide from the Gojek application platform. The selective attitude of customers and limited public mobility during this pandemic has resulted in tighter competition because many other brands provide similar services. Therefore, this study aims to analyze the influence of service quality, brand trust, and advertising on the purchase decision of GoRide services from Gojek during the COVID-19 pandemic in Jakarta. The data collection technique used in this study was a communication technique through the distribution of questionnaires electronically through Google Forms to 192 respondents. The sampling technique used is a non-probability sampling technique with a judgement sampling approach. The results of this study show that service quality has no influence on purchasing decisions. While brand trust and advertising have a positive and significant influence on purchasing decisions. The implications of this research highlight the importance of building and maintaining brand trust as well as effective advertising strategies to improve customer purchasing decisions.

Pengaruh citra merek dan promosi terhadap keputusan pembelian produk Uniqlo Sitinjak, Tumpal Janji Raja; Arief, Ajeng Rossa Aulia
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Technology and information in recent years are growing rapidly and communication tools that are much in demand by the public, namely through the internet. One of the visible developments of this technology is gadgets so that the tendency to engage in online activities such as chat, e-mail, browsing and online shopping is easier to access. Fashion and accessories occupy the number 1 product sought after when shopping online, so the author is interested in conducting brand image research and promotion of Uniqlo product purchase decisions through Uniqlo online store. The object of this research is a Uniqlo product purchased online through the Uniqlo website or application. Researchers collected questionnaire data using Google Form, a sample withdrawal by way of nonprobability sampling with the Judgement Sampling approach. The conclusion in this study is that brand image and promotion have a positive influence on purchasing decisions.

Pengaruh kualitas produk dan harga terhadap kepuasan pelanggan Kopi Starbucks di Summarecon Mall Kelapa Gading 3 Jerry Prasadana Putra; Sitinjak, Tumpal Janji Raja
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

The development of society at this time has experienced changes in lifestyle (lifestyle). This lifestyle change has greatly influenced the mindset, behavior and culture of the community, one of which is the habit of certain community groups who like to gather in cafes or coffee shops. There are several customer reviews about product quality and product prices, therefore it is necessary to do this research to determine the Effect of Product Quality and Price on Customer Satisfaction Starbucks Coffee at Summarecon Mall Kelapa Gading 3. The independent variables in this study are product quality and price while the dependent variable in this study is customer satisfaction. This research was conducted by distributing questionnaires to customers who consumed Starbucks Coffee at Summarecon Mall Kelapa Gading 3 in the last 6 months in February 2022 via Google Form. The data obtained from the results of the questionnaire distribution were analyzed using descriptive tests, validity tests, reliability tests, classical assumption tests, and multiple linear regression tests and then processed using the SPSS version 20 program. The results showed that respondents strongly agreed that the product quality and price of Starbucks Summarecon Mall Kelapa Gading is good. This study found that product quality and price had a positive and significant effect on customer satisfaction. The conclusion of this study is that the variables of product quality and price have a positive and significant effect on Starbucks customer satisfaction at Summarecon Mall Kelapa Gading 3.

Pengaruh online customer review dan online customer rating terhadap keputusan pembelian Sitinjak, Tumpal Janji Raja; Vivi Silvia
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

One of the major e-commerce sites in Indonesia, namely Shopee. Before consumers buy products online, they first look for information related to these products to reduce uncertainty and risk. This information can be obtained by looking at the reviews and ratings that other consumers have given to the product. The data collection technique in this study is a communication technique using a questionnaire via Google Form which is distributed to 150 consumer respondents who are domiciled in North Jakarta. The results of this study are proven that online customer reviews have a positive effect on purchasing decisions on e-commerce Shopee in North Jakarta and online customer ratings have a positive effect on purchasing decisions on e-commerce Shopee in North Jakarta. The conclusion of this study is that all existing hypotheses have been shown to have a positive effect. The author suggests that Shopee must provide the best quality of service and products and evaluate by looking at the reviews and ratings that consumers provide.

Co-Authors Abdulah Rakhman Arief, Ajeng Rossa Aulia Eric Steffen Jerry Prasadana Putra Matthew Tio Devin Suryawan Rivan Alfandry Tony Sitinjak Vernanzo Andrew Vivi Silvia

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