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All Journal International Journal of Social Science and Business
Tony Sitinjak
Kwik Kian Gie Institute of Business and Informatics, Jakarta, Indonesia
Social Sciences

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Optimization of Warehouse Selection with SWOT and AHP Methods in the Pulogadung Industrial Area Abdulah Rakhman; Tumpal Janji Raja Sitinjak; Tony Sitinjak
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.54611

Abstract

This study aims to analyze the factors that influence the determination of location and warehouse space in Pulogadung Industrial Estate, Jakarta, using a combined SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and AHP (Analytical Hierarchy Process). The research method applied is qualitative. Participants in this study were leaders of companies operating in the Pulogadung Industrial Estate. Data was collected through the use of SWOT questionnaires and AHP questionnaires given to respondents. SWOT data is analyzed using Excel software, while AHP data is analyzed using Super Decision software. The results revealed that factors that affect the determination of warehouse location and space in the Pulogadung Industrial Estate include proximity to the main road, centralized warehouse location, proximity to the goods distribution terminal, proximity to the port, and efficiency of warehouse maintenance costs. SWOT and AHP analysis show the importance of the determinants of the location of the Pulogadung Industrial Estate, Jakarta. The most important "strength" factor is the location of the warehouse close to the main road, while the "weakness" factor that needs to be avoided is the high cost of renting the warehouse. The "opportunity" factor that must be exploited is the application of modern technology, and the "threat" factor that needs to be avoided is the emergence of more efficient warehouse maintenance costs in competitors' warehouses. This research provides important insights for companies operating in the Pulogadung Industrial Estate in determining the location of their warehouses.
The Influence of Service Quality, Brand Trust, and Advertising on the Purchase Decision during the Covid-19 Pandemic Tumpal Janji Raja Sitinjak; Tony Sitinjak; Abdulah Rakhman; Matthew Tio Devin Suryawan
International Journal of Social Science and Business Vol. 7 No. 4 (2023): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v7i4.58135

Abstract

The rapid development of technology and the internet today supports all online-based businesses, including transportation service businesses. One of the online ojek transportation services in Indonesia is GoRide from the Gojek application platform. The selective attitude of customers and limited public mobility during this pandemic has resulted in tighter competition because many other brands provide similar services. Therefore, this study aims to analyze the influence of service quality, brand trust, and advertising on the purchase decision of GoRide services from Gojek during the COVID-19 pandemic in Jakarta. The data collection technique used in this study was a communication technique through the distribution of questionnaires electronically through Google Forms to 192 respondents. The sampling technique used is a non-probability sampling technique with a judgement sampling approach. The results of this study show that service quality has no influence on purchasing decisions. While brand trust and advertising have a positive and significant influence on purchasing decisions. The implications of this research highlight the importance of building and maintaining brand trust as well as effective advertising strategies to improve customer purchasing decisions.
Co-Authors Abdulah Rakhman Matthew Tio Devin Suryawan Tumpal Janji Raja Sitinjak