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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi
Jufriadi Jufriadi
Universitas Islam negeri Alauddin Makassar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Digital Platforms For Small And Medium-Sized Micro-Enterprises: Some Practical Implications Imaduddin Imaduddin; Jufriadi Jufriadi
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 9 No 1 (2022): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v9i1.28381

Abstract

This study generally describes the usefulness of digital platforms for small and medium-sized micro-enterprises in Makassar city. This research was carried out by the SMEs sector of Makassar City with Snowball Sampling techniques. Data collection methods are observation methods, in-depth interview methods, and documentation. This qualitative study uses a triangulation model that combines interview and observation methods for small and medium-sized micro-enterprises. The results prove that digital platforms make it easier for SME players to provide information and interact directly with consumers, expand market reach, and increase awareness and sales for SMEs.
Co-Authors Imaduddin Murdifin