Digital Platforms For Small And Medium-Sized Micro-Enterprises: Some Practical Implications

Imaduddin Imaduddin (Universitas Muslim Indonesia)
Jufriadi Jufriadi (Universitas Islam Negeri Alauddin Makassar)

Jurnal Minds: Manajemen Ide dan Inspirasi
Vol 9 No 1 (2022): June

This study generally describes the usefulness of digital platforms for small and medium-sized micro-enterprises in Makassar city. This research was carried out by the SMEs sector of Makassar City with Snowball Sampling techniques. Data collection methods are observation methods, in-depth interview methods, and documentation. This qualitative study uses a triangulation model that combines interview and observation methods for small and medium-sized micro-enterprises. The results prove that digital platforms make it easier for SME players to provide information and interact directly with consumers, expand market reach, and increase awareness and sales for SMEs.