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All Journal Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian E-Jurnal Manajemen Trisakti School of Management (TSM) Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Nila Pusvikasari
Trisakti School of Management
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Pelatihan Investasi Bagi Siswa Siswi SMA/SMK/Sederajat Untuk Memilih Instrumen Yang Baik Arton Briyan P; Erika Jimena A; Nila Pusvikasari
Dikmas: Jurnal Pendidikan Masyarakat dan Pengabdian Vol 2, No 3 (2022): September
Publisher : Magister Pendidikan Nonformal Pascasarjana Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/dikmas.2.3.1015-1022.2022

Abstract

Tujuan dilaksanakan Pengabdian pada Masyarakat adalah untuk memberikan pengetahuan dan pelatihan mengenai pemilihan instrumen investasi yang cocok dan sesuai bagi generasi muda khususnya para siswa dan siswi di beberapa Sekolah Menengah Atas di sekitar Jabodetabek. Saat ini memang sedang marak-marahnya pilihan investasis yang dapat menjadi media untuk meningkatkan laba tak terkecuali pun generasi muda mulai tertarik akan hal ini. Namun disatu sisi ada banyak sekali investasi yang tidak tepat sehingga malah menimbulkan kerugian yang dialami oleh investor. Investasi yang dinilai memiliki tingkat profitabilitas yang baik salah satunya ialah pasar uang dan pasar modal atau yang lebih dikenal dengan saham. Dengan membeli saham di salah satu emiten, maka investor tersebut nantinya akan mendapatkan return dari dana yang sudah dikeluarkan dan nilai selisih itulah yang dapat diakui sebagai hasil investasinya. Meskipun banyak investasi yang tidak tepat sasaran maka dari itu pelatihan ini dirasa penting untuk meningkatkan atensi siswa dan siswa SMA/SMK/Sederajat untuk cermat dalam memilih investasi yang baik serta aman khususnya pilihan saham. Dalam masa pandemi sekarang ini, transaksi saham secara online dengan beberapa aplikasi yang ditawarkan oleh perusahaan sekuritas cukup meningkat.
BRAND EQUITY, FACE SAVING DAN SOCIAL INFLUENCE TERHADAP FASHION LUXURY CONSUMPTION PADA GENERASI MILLENNIAL Nila Pusvikasari
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 1 No 2 (2021): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (446.795 KB)

Abstract

The objective of this study is to examine the effect of fashion luxury consumption such as brand equity ( there are brand loyalty, perceived quality, and brand knowledge), face saving and social influence. empirically, this study examines the effect of the dimension of brand equity on customers willingness to pay apremium price through an affective attitude, in addition to testing face saving and social influence on customer’s willingness to pay a premium price on the millennial generation in Jakarta, a total of 211 respondents in both online and offline surveys with Structurl Equation Modeling (SEM). This technique is used to test the causal relationship between contract in a structural model. The findings show that perceived quality and brand knowledge have an effect of affective attitude. Affective attitude, face saving, and social influence also have an effect of willingness to pay a premium price for luxury brands, while brand loyalty has no effect of affective attitude. Research limitations in this study are only tested on the luxury fashion industry and only tested for millennials generation. To research the effect of willingness to pay a premium price, further researcher should add other dimensions such as the brand association and to be carried out in all other luxury industries and all generations in Indonesia
FAKTOR-FAKTOR YANG MEMPENGARUHI FINANCIAL DISTRESS PADA SEKTOR AGRICULTURE DI BEI Nila Pusvikasari; Afia Sunarni
E-Jurnal Manajemen Trisakti School of Management (TSM) Vol 2 No 1 (2022): E-Jurnal Manajemen Trisakti School of Management (TSM)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.664 KB)

Abstract

This research was conducted to predict the influence of the independent variables used on the occurrence of financial distress. The object in this study is agricultural sector companies listed on IDX during 2012-2020. The sample obtained by purposive sampling method consisted of 13 companies in the agricultural sector with a total data of 117. This study used a logistic regression analysis method. The results showed that: The variable sales growth affects the occurrence of financial distress in the company, a positive value of β indicates a positive effect, so that when there is an increase in sales growth of a company, it can increase financial risk for the company because the company can be easier to issue debt which is also accompanied by the risk of default and can end up in financial distress for the company. The profitability variable (ROA) has an effect on the occurrence of financial distress, a negative value of β indicates a negative effect, so that if there is an increase in the level of profitability (ROA) of the company, there will also be an increase in company cash which will reduce the probability of financial distress.
Maintaining Consistency in Managing Campaign Through Websites at KapanLagi Youniverse Yohanes Stephen Gracia Djohan; Nila Pusvikasari; Agustinus Sri Wahyudi; Erika Jimena Arilyn
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1888

Abstract

This internship report is intended to explain the author's activities in the internship process with KLY (Emtek Digital) through the MBKM program organized by the Ministry of Education and Culture. This program aims to provide opportunities for college students to experiencing work professionally in a company, understanding the company's work culture, gaining various knowledge and skills needed in the world of work. This internship report contains the author's activities as part of the Campaign Manager Intern including the tasks within the Campaign Management division and some of the main tasks that was trusted by the mentor for author to do. As for this report, it will explain author's activities as a Campaign Manager for Kapanlagi Youniverse in collaboration with several teams from other divisions. The MBKM program trains author to be able to implemented the skills that have learned such as effective communication, project management, and analytical thinking into work related to managing campaigns.
Co-Authors Afia Sunarni Agustinus Sri Wahyudi Arton Briyan P Erika Jimena A ERIKA JIMENA ARILYN Yohanes Stephen Gracia Djohan