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Conceptualisation of Hotel Guest Experience Assessment Process and Electronic Words of Mouth Han Chao; Basri Rashid
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Program Pascasarjana

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Abstract

The success of a hotel depends on the guests’ interpretation and reviews of their visit experience. Guests who perceived their visit experience as worthiness and satisfactory would circulate their experience to their acquaintances. In today’s information based era, their visit experience can be widely circulated through electronic word of mouth (e-wom) such as the social media. This paper aims to construct a research framework to study hotel guests experience responses as the result from their encounters with the hotel’s products and services during their stay. Unforgettable encounters would influence the guests’ future behaviour, starting with their commitment and eventually translated into reaction in the forms of electronic word of mouth responses. Methodically, an exhaustive review of the literature was carried out to establish a theoretical underpinning of hotel guests experience assessment process and their future responses. Perceived value and satisfaction are deemed as important measurements in the initial stage of the hotel guest visit experience outcomes. In line with the current information technology trends, the guests are expected to use electronic word of mouth to disseminate their visit outcomes. Academically, the study framework reduces the gaps related to the formulation of research constructs for hotel visit experience assessment. It is assertive that this paper would be practically beneficial to hotel operators or relevant stakeholders in order to gain a comprehensive understanding about hotel guests' visit experience responses and their future behaviour, including the electronic word-of-mouth response.Keywords: Commitment, electric word-of-mouth, hotel, perceived value, post visit responses, satisfaction.
Conceptualisation of Hotel Guest Experience Assessment Process and Electronic Words of Mouth Han Chao; Basri Rashid
Journal of Indonesian Tourism and Development Studies Vol. 8 No. 2 (2020)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2020.008.02.01

Abstract

The success of a hotel depends on the guests' interpretation and reviews of their visit experience. Guests who perceived their visit experience as worthiness and satisfactory would circulate their experience to their acquaintances. In today's information based era, their visit experience can be widely circulated through electronic word of mouth (e-wom) such as the social media. This paper aims to construct a research framework to study hotel guests experience responses as the result from their encounters with the hotel's products and services during their stay. Unforgettable encounters would influence the guests' future behaviour, starting with their commitment and eventually translated into reaction in the forms of electronic word of mouth responses. Methodically, an exhaustive review of the literature was carried out to establish a theoretical underpinning of hotel guests experience assessment process and their future responses. Perceived value and satisfaction are deemed as important measurements in the initial stage of the hotel guest visit experience outcomes. In line with the current information technology trends, the guests are expected to use electronic word of mouth to disseminate their visit outcomes. Academically, the study framework reduces the gaps related to the formulation of research constructs for hotel visit experience assessment. It is assertive that this paper would be practically beneficial to hotel operators or relevant stakeholders in order to gain a comprehensive understanding about hotel guests' visit experience responses and their future behaviour, including the electronic word-of-mouth response. Keywords: Commitment, electric word-of-mouth, hotel, perceived value, post visit responses, satisfaction.
THE IMPACT OF WORK-LIFE QUALITY ON HOTEL EMPLOYEE PERFORMANCE Rachel Dyah Wiastuti; Stephan Collindes Adi; Sarim Sarim; Basri Rashid
Jurnal Manajemen Perhotelan Vol. 9 No. 2 (2023): SEPTEMBER 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.9.2.55-62

Abstract

The purpose of this research is to identify the impact of work-life quality on hotel employee performance. This study used a quantitative approach. Primary data was collected through a survey using face- to- face questionnaire to 134 hotel employees. Data were analyzed with descriptive statistics, correlation, and regression using SPSS. The result indicated that work-life quality has a significant influence on employee performance with a value of 34.1 percent, in which both showed a moderate correlation but were significant and positive. This implies that the higher the work-life quality, the higher the employee performance will be, and vice versa. This study implication presents recommendations for the hotel industry specifically on how to keep the company competitive advantage through work-life quality and employee performance. To add, this study also contributes to the human resources literature in the hospitality context.