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The Impact of Online Destination Brand Experience, Destination Brand Authenticity and Tourist Destination Image on Behavioral Intentions Aflit Nuryulia Praswati; Nanda Martiya Wardani; Muhammad Rohim
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 3 (2021)
Publisher : Program Pascasarjana

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Abstract

This paper aims to investigate online destination brand experience, destination brand authenticity, and tourist destination image on behavioral intentions of Solo Raya tourist destinations. In this study, a sample of areas was taken, namely several tourist areas of Solo Raya, which included Surakarta, Karanganyar, Sragen, Boyolali, Sukoharjo, and Klaten, who actively use social media in seeking information about several tourist destinations in Solo Raya. The sample in this investigation was 414 respondents. Types and sources of data in this investigation are quantitative data, which is primary data obtained through questionnaires. The sampling technique was using a purposive sampling technique. The data collection method used in this research is by allocating an opinion poll online using Google Forms. The results suggest that objective online destination brand experience, destination brand authenticity, and tourist destination image positively affect behavioral intentions toward the destination.Keywords: Behavioral intentions toward the destination, destination brand authenticity, online destination brand experience, tourist destination image.
Efektivitas Komunikasi Pendidikan dalam Doing Project Muhammad Rohim; Khairul Syafuddin
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Pendidikan, Humaniora dan Agama
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

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Abstract

Doing Project merupakan kegiatan workshop tentang dongeng serta belajar bersama anak-anak melalui metode mendongeng sehingga mudah dipahami oleh mereka. Proyek tersebut dilakukan secara berkeliling di panti asuhan wilayah Surakarta. Tujuan penelitian ini untuk melihat efektivitas komunikasi pendidikan dalam Doing Project. Metode penelitian ini menggunakan pendekatan kualitatif dengan bentuk penelitian studi kasus. Pengumpulan data dalam penelitian ini menggunakan teknik wawancara, observasi, dan dokumentasi. Peneliti menganalisis proses komunikasi yang dilakukan oleh pendongeng melalui observasi yang selanjutnya diperkuat dengan hasil wawancara dan dokumentasi. Selanjutnya, peneliti membagi efektifitas komunikasi yang dilakukan Doing Project menjadi lima bagian, yaitu efektifitas istilah, kespesifikkan, penyusunan, keakuratan, dan keefisienan. Peneliti melihat bahwa Doing Project sangat efektif dilakukan dalam proses komunikasi pendidikan kepada anak. Hal ini dilihat berdasarkan kelima bagian efektifitas komunikasi tersebut yang dapat terpenuhi. Hasil penelitian ini menunjukkan bahwa melalui Doing Project pesan moral dan pendidikan yang ingin disampaikan kepada anak-anak lebih mudah dipahami.
The Effect of Ownership Structure on Firm Value with Profitability as a Moderating Variable Muhammad Rohim; S Syamsudin; Swara Prabu Windy Satriawi
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analyze the effect of the Ownership Structure on Firm Value which is moderated by profitability. The population is used by manufacturing companies listed on the Indonesia Stock Exchange during 2014-2018. The sample in this study amounted to 625 companies. The sampling technique using purposive sampling method. Data analysis techniques using Moderated Regression Analysis (MRA), F test, t-test and the coefficient of determination test (R2). The results of this study indicate that: 1) Foreign Institutional Ownership has a significant negative effect on firm value. 2) Domestic Institutional Ownership has a significant negative effect on firm value. 3) Public ownership does not significantly influence the value of the company. 4) Managerial Ownership has a negative and significant effect on the value of the company. 5) Profitability has a significant negative effect on company value, 6) Profitability can moderate between foreign institutional ownership to the value of the company, 7) Profitability can moderate between Domestic Institutional Ownership to firm value, 8) Profitability cannot moderate public ownership against company value, 9) Profitability cannot moderate between managerial ownership and firm value.
The Impact of Online Destination Brand Experience, Destination Brand Authenticity and Tourist Destination Image on Behavioral Intentions Aflit Nuryulia Praswati; Nanda Martiya Wardani; Muhammad Rohim
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 3 (2021)
Publisher : Postgraduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2021.009.03.01

Abstract

This paper aims to investigate online destination brand experience, destination brand authenticity, and tourist destination image on behavioral intentions of Solo Raya tourist destinations. In this study, a sample of areas was taken, namely several tourist areas of Solo Raya, which included Surakarta, Karanganyar, Sragen, Boyolali, Sukoharjo, and Klaten, who actively use social media in seeking information about several tourist destinations in Solo Raya. The sample in this investigation was 414 respondents. Types and sources of data in this investigation are quantitative data, which is primary data obtained through questionnaires. The sampling technique was using a purposive sampling technique. The data collection method used in this research is by allocating an opinion poll online using Google Forms. The results suggest that objective online destination brand experience, destination brand authenticity, and tourist destination image positively affect behavioral intentions toward the destination.Keywords: Behavioral intentions toward the destination, destination brand authenticity, online destination brand experience, tourist destination image.
Efektivitas Komunikasi Pendidikan dalam Doing Project Muhammad Rohim; Khairul Syafuddin
Prosiding University Research Colloquium Proceeding of The 8th University Research Colloquium 2018: Bidang Pendidikan, Humaniora dan Agama
Publisher : Konsorsium Lembaga Penelitian dan Pengabdian kepada Masyarakat Perguruan Tinggi Muhammadiyah 'Aisyiyah (PTMA) Koordinator Wilayah Jawa Tengah - DIY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Doing Project merupakan kegiatan workshop tentang dongeng serta belajar bersama anak-anak melalui metode mendongeng sehingga mudah dipahami oleh mereka. Proyek tersebut dilakukan secara berkeliling di panti asuhan wilayah Surakarta. Tujuan penelitian ini untuk melihat efektivitas komunikasi pendidikan dalam Doing Project. Metode penelitian ini menggunakan pendekatan kualitatif dengan bentuk penelitian studi kasus. Pengumpulan data dalam penelitian ini menggunakan teknik wawancara, observasi, dan dokumentasi. Peneliti menganalisis proses komunikasi yang dilakukan oleh pendongeng melalui observasi yang selanjutnya diperkuat dengan hasil wawancara dan dokumentasi. Selanjutnya, peneliti membagi efektifitas komunikasi yang dilakukan Doing Project menjadi lima bagian, yaitu efektifitas istilah, kespesifikkan, penyusunan, keakuratan, dan keefisienan. Peneliti melihat bahwa Doing Project sangat efektif dilakukan dalam proses komunikasi pendidikan kepada anak. Hal ini dilihat berdasarkan kelima bagian efektifitas komunikasi tersebut yang dapat terpenuhi. Hasil penelitian ini menunjukkan bahwa melalui Doing Project pesan moral dan pendidikan yang ingin disampaikan kepada anak-anak lebih mudah dipahami.