Garuda - Garba Rujukan Digital

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA PT. NYONYA MENEER SEMARANG (STUDI KASUS PADA KONSUMEN JAMU HABIS BERSALIN) Ruth Suharyati; Sudharto Prawoto Hadi; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

PT. Nyonya Meneer is one of medicinal herbs company in Indonesia. PT. Nyonya Meneer always consistent in keep of quality, that is supply medicinal herbs product which good quality and can satisfy hope of customers. PT. Nyonya Meneer have many challenge and rival, specifically competition and turn up of new products of rivals, so that PT. Nyonya Meneer must have many innovation and produce product which appropriate with need of people so that customer will be satisfy to product. This research aim to know influence of product quality, price and customers satisvaction.Research Type which used in this research is explanatory research. Interpretation of sample technique had used sampling purposive method, that is determining of sample with certain opinion which is sample have classification : respondent is costumer of jamu habis bersalin, Nyonya Meneer product had used this product as many as two or more, have ages minimal 17 years and can answer question of interview. Then, total of sample is 100 respondent. The data analysis technique which used in this research is qualitative analysis and quantitative analysis which used Validity Trial, Reability Trial, Simple Linier Regresssion, Double Linier Regresssion, T Trial, F Trial and determinant coefficient had used SPSS.The result of research indicate that product quality of jamu habis bersalin Nyonya Meneer belonging to quality and price of product belonging to cheap so that customers has satisfied. The result of analysis prove in a partial great of influence product quality to customers satisvaction is 43.4%, influence price to customers satisvaction is 63.3% and in a simultaneous great of influence quality product and price to customers satisvaction is 64,9%. Therefore, PT. Nyonya Meneer must increase product quality that is increase of benefit jamu habis bersalin product and strive for price of product is achievable for customer. So that customers satisvaction of jamu habis bersalin Nyonya Meneer will be increase.

Budaya Kewirausahaan pada UMKM Kerupuk Karak (Studi Kasus pada UMKM Kerupuk Karak Dusun Gempol, Desa Tawangsari, Kecamatan Teras, Kabupaten Boyolali) Yuliana Rohmawati; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Small and medium enterprises grow in the community, and require special attention in order to maintain sustainability. The number small and medium enterprises in Indonesia is currently only of 1.56 percent from 4 percent the ideal number according to the World Bank. To meet the Word Bank standard, the entrepreneurial culture needs to develop.This research was conducted in Gempol, Tawangsari, Teras, Boyolali Regency. This research aims to identify the aspects that influence the culture of entrepreneurship in small and medium enterprise as well as the enterprise competitiveness. The data collection techniques are in-depth interviews, observation participation with UMKM owner, employees and staff of the Office of Cooperatives and Small Medium Enterprise Boyolali Regency. Data was analysed with description, interpretation and explanation. The results of the analysis are compared with theories from Bygrave (1994:5) in Alma (2011:57) concept of 10 D and Sukhemi and Maisaroh (2011:27) in the development of a culture of entrepreneurship are; the ability of residentsin looking at opportunities, the availability of the facilities, talent and creativity of citizens is high, the ability of citizens to learn and try out very strong, and there is a consciousness and a willingness for cooperation or collaboration. Of these stages found 1) ability to see opportunities, with 3 supporting indicators; 2) facilities and the environment, with 2 supporting indicators; 3) talent and creativity, with 3 supporting indicators; 4) study skills and tries, with 3 supporting indicators; 5) awareness and willingness to cooperate. The conclusion are the most supportive factor is product innovation. The recommendations follow: 1) it is required for UMKM owner to looking at opportunities that exist so that it can be utilized to enhance the competitiveness of businessmen; 2) it is required additional training facilities to match the needs of businessmen and required the addition of a number of quotas for training. In addition it is required to provide training that is relevant to the specific form of UMKM.

PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA (Studi Kasus Pada Karyawan Bagian Produksi PT. PISMATEX Pekalongan) Ricky Reydonizar; Sudharto Prawoto Hadi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Labour productivity is a link between the output is the result of work by the time it takes to produce a product by labor. Productivity is one measure that is often used to determine the effectiveness of the organization. An organization can not flourish if their employees work productivity also increased especially with the high level of competition that exists in the business world. Compensation and work discipline has been found to increase employee productivity. Therefore both of these need to be considered by the company in order to increase productivity. PT. PISMATEX Pekalongan is one manufacturer that is engaged in the production of textiles that produce a superior product with a brand that is woven sarongs Elephant Sitting which increased the number of defective products in the production process.This study uses explanatory research approach to the 94 respondents with purposive sampling approach. Data collection techniques in this study using interview techniques, by means of questionnaires and literature study. The data obtained were analyzed qualitatively and quantitatively by using tools such as cross-table analysis, validity, reliability testing, simple linear regression, multiple linear regression and hypothesis testing with the t test and F test.Results of statistical analysis known that the compensation effect on employee productivity by 58.2%. While the results for the variable of work discipline effect on labor productivity of 49.6%. Together - the same motivation and discipline affect the productivity of 61.6%. The conclusion from this study is that there is a positive effect between compensation and work discipline on the productivity of the production employees PT.PISMATEX Pekalongan. Suggestions for increasing employee productivity for the company to increase its attention to the compensation and work discipline that will ultimately increase productivity of employees.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HONDA BRIO PADA KONSUMEN HONDA SEMARANG CENTER Gandes Swari Romadhiani; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 2 (2017)
Publisher : Universitas Diponegoro

The numbers of vehicle competitors in Indonesia make consumers have many alternatives to fulfill their needs. Brand image is a set of beliefs of consumers from a certain brands, while product quality is the entire features and characteristics of a product that are able to satisfy the stated or implied needs of the product. Brand image and product quality plays an important role in influencing purchase decision. This purpose of this study was to determine the effect of variable brand image and product quality on purchase decision Honda Brio on Honda Semarang Center. Type of research is explanatory research with 91 respondents drawn by using accidental sampling technique. The data collection techniques used questionnaires and interviews. The data analyses techniques used regression analysis with SPSS (Statistical Product and Service Solutions) version 20.0. The results of research showed that the brand image has an effect on purchasing decisions with a correlation coefficient of determination coefficient of 0.597 and 35.6%, product quality has an effect on purchasing decisions with a correlation coefficient of 0.646 and a coefficient of determination of 74.1%. Brand image and product quality together have an effect on purchasing decisions by the equation Y = 3,702 + 0,360 X1 + 0,367 X2. This means that the effect of brand image and product quality will improve purchasing decisions.Conclusion of the study is brand image and product quality influence on purchase decisions. Advices for that company based on this research are to strengthen the brand image of product and to evaluate its product quality

PENGARUH KOMPENSASI DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. PELABUHAN INDONESIA III (PERSERO) TERMINAL PETI KEMAS SEMARANG Christian Andico; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

This research aimed to determine the effect of compensation and work motivation on PT. Pelabuhan Indonesia III (Persero) Terminal Peti Kemas Semarang. The type of research used is explanatory research with 67 respondents taken using a proportionate stratified random sampling technique. Engineering data on this research using interview and questionnaire. The analysis technique using validity test, reliability test, simple linear regression, multiple linear regression, t test and F test with the tools SPSS 20.0. The results showed that compensation effect on employee performance, motivation of work effect on employee performance. Compensation and work motivation are jointly effect on employee performance. Advised to PT. Pelabuhan Indonesia III (Persero) Terminal Peti Kemas Semarang could give money to eat and the appropriate and proper bonuses with time already determined earlier, giving companies a sort of intensive and ongoing training, seminars are themed work motivation, as well as controlling to each employee on the employee’s performance is already done and occasionally provide some sort of briefing directly to each employee who has a low performance so that going forward is expected to reduce the level of misconduct as well as fostering and enhancing employee initiative for finish the job on time.

Pengaruh Citra Merek dan Kualitas Pelayanan Terhadap Keputusan Penggunana Jasa Angkutan Kapal Penumpang PELNI KM. Egon Pricilya Maharani Amanda; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Purchasing decision is the goal which every company has to achieve. KM. Egon PELNI must incorporate many factors which influence the purchasing decision. Moreover, the ship transportation is currently not priority for people.This purpose of this study is to determine the effect of brand image and service quality on purchase decision KM. Egon PELNI. This type of research is explanatory research. The sample used is 100 respondents. The sampling techniques is accidental sampling. The data collection techniques are questionnaire and literature review. Data analysis techniques are correlation, classic assumption, simple linear regression, multiple linear regression, t and f test with IBM SPSS (Statistical Product and Service Solutions) program version 19.0.Based on the analysis, it can be concluded that the brand image and service quality positively affects the purchase decision through testing simple linear regression produce regression value of 0.712 and 0.662. The advice proposed to the company are to strengthen the brand image of product and to evaluate its service quality.

PENGARUH BRAND IMAGE DAN CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SHAMPOO MEREK PANTENE (Studi pada Mahasiswi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Diponegoro) Fairuz Amalia; Sudharto Prawoto Hadi
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Shampoo is one of the treatment products that has functioned as hair treatment and has become a daily necessity for everyone. Pantene always place at top of the survey published by SWA Magazine in 2013-2015. However the percentage of brand value and brand share showed declined. This is indicated by the declined in brand value, from 2013 to 2014 is decreased by 0.6% and 2014 to 2015 decreased by 14.7%, as well brand share also declined at 2.4% from 2013 to 2014 and 2014 to 2015 decreased by 0.6%,This research is aiming at revealing the influence of brand image and celebrity endorser on Pantene brand purchasing decision of the students of Faculty of Social and Political Sciences, Diponegoro University. The type of research is explanatory research and the number of sample taken is 100 students purchasing and using Pantene shampoo. The sampling technique are accidental sampling and purposive sampling. The data collection techniques are questionnaire and observation. The data analysis technique is a correlation test data analysis, determination test, simple linear regression test, multiple linear regression test, t test and f test using IBM SPSS (Statistical Product and Service Solutions) program version 16.0.The result of this study are positive correlation between brand image and celebrity endorser to purchasing decision partially and simultaneously. Based on the results of the regression analysis, it is known that the variable brand image and celebrity endorser influence on purchasing decision with a coefficient of 0,480 and 0,289. Therefore it can be advised that Pantene has to strongly strengthen their brand image and carefully reevaluate their celebrity endorser in Pantene advertisement.

Title

Found 7 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 7 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 7 Documents
Search