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PENGARUH INOVASI PRODUK, KUALITAS PRODUK, DAN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PADA USAHA KECIL MENENGAH ALAT PERAGA EDUKATIF CHILDREN TOY’S DI KABUPATEN SEMARANG Yulianingrum Iga Widhianti; Wahyu Hidayat; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 4, Tahun 2013
Publisher : Universitas Diponegoro

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This study aimed to to determine the effect variables of Product Innovation, Product Quality and Brand Equity on Purchase Decision On Small and Medium Enterprises Educative Props Children Toy’s in Semarang District. This type of research used is explanatory research, data collection methods using an interview and questionnaire with a sample of 100 respondents who make a purchase on Small and Medium Enterprises Educative Props Children Toy’s via nonprobability sampling technique by using purposive sampling method. The results of the statistical linear regression analysis can be shown by the regression equation Y = - 1.466+ 0,562X1 + 0,481X2+ 0,109X3 e. From the regression equation it is known that the product innovation, product quality and brand equity has an effect on purchase decision. The results of the calculation of the coefficient of determination 0.725 magnitude. It is indicating that the product innovation, product quality and brand equity variables could explain 72,5% of purchase decision. Based on the results of the data analysis we can conclude the existence effect of product innovation, product quality and brand equity to purchase decision Educative Props Children Toy’s and have a strong level of closeness relationship this means that the higher product innovation, product quality and brand equity that will lead to the higher purchase decision. Companies can improve product innovation by adjusting the needs of consumers, improve the quality of packaging products mainly deals with products that are still moldy so much attention at the time of packaging, improve brand equity by creating the web to introduce more products and brands, and need a guidebook for any desain product.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN KONSUMEN UNTUK MENGINAP DI PONDOK SERRATA HOTEL SEMARANG Nurokti Diana Luthfi; Apriatni Endang Prihatini; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Pondok Serrata Hotel survive in the midst competition by understand the wants and needs of consumers. Consumers have the factors in deciding which hotel that will be a choice, such as service quality and pricing. Existing problems is the competition among hotels in Semarang are very tight caused Pondok Serrata Hotel’s room occupancy rate wasn’t able to achieve the target. Type of research is explanatory research. Collecting data using questionnaires distributed to 100 respondents who are the dicided visitors to stay in. Selection respondents using purposive sampling with accidental method. Data analysis consisted of validity, reliability, crosstabulation, correlation, coefficient of determination, simple and multiple linear regression, t test, F test using SPSS for Windows 16.0. This study concludes, service quality of Serrata Hotel perceived good, the price was quite attractive and the consumer's decision to stay in was high. Service quality and price have positive, significant influence to the consumer’s decision to stay in either partially or simultaneously. Price gives bigger influence to the consumer’s decision to stay in rather than service quality. Suggestions can be submitted are need to regulate the strategies of parking area, increase the variety of restaurant menus, reevaluating pricing policy (discounts) so can attract consumers.

ANALISIS PENGEMBANGAN PRODUK RADIO KAYU MAGNO (Studi pada CV. Piranti Works Kecamatan Kandangan Kabupaten Temanggung) Ferdiyan Imam Prihandono; Hari Susanta Nugraha; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 5, No 1 (2016)
Publisher : Universitas Diponegoro

New Product Development activity which run by CV. Piranti Works on radio scope product had successfully create a brand new product through its Magno wooden radio. From this activity CV. Piranti Works is able to increase the acceptance of radio product in the middle of many other modern electronic products. The main point on this research that researcher is trying to find is how CV. Piranti Works runs the New Product Development activities that leads to creation of Magno wooden radio.The type of this research is descriptive qualitative study, this research is focused on New Product Development steps including ideas generate, prototyping, product test and evaluation steps. Data collection methods used in this research are interviews, observations and documents study. While the scope of this research is include whole divisions of CV. Piranti Works with the owner and its staff as the key informants.The result shows that four steps of New Product Development that run in making Magno wooden radio are all related and affect each other. There are differences between New Product Development which is run by CV. Piranti Works and the NPD Models, in which the New Product Development that run by CV. Piranti Works is focused on developing the value of the product besides intensifying the market, and as a social oriented product.The Conclusion of this research as CV. Piranti Works run its New Product Development activity is the creation of development method which is called “New Craft” method, while “Brand Story” method used as a promotion method using the principles of social marketing. There are several challenges that may comes, first is how can CV. Piranti Works keeps its product life cycle, second is how can this product and its story could be spread out more widely to the market. Hopefully that CV. Piranti Works could use a more modern technology to overcome obstacles in realizing the design, also optimizing the use of magno-radio.com website and relation with other media partners in term of communicating brand story and firm’s social activity.

PENGARUH KUALITAS PELAYANAN, NILAI PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN HOTEL SILIWANGI SEMARANG Yulianta Restuadhi; Naili Farida; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

Hospitality business competition in Semarang that increase stringently insists bussinesmen in this service sector to improve their customers loyalty. In the midst of that condition there are Siliwangi Hotel’s customers that unsatisfied toward the service has been given. The purpose of this study to determine the influence of service quality and customer value toward the satisfaction of customer partially and in a combination, the influence of service quality, customer value, and customer satisfaction toward the loyalty of customer partially and in a combination. The number of samples in this study are 100 respondents. SPSS 16.0 version which is used for analyze validity, reliability and the influence between variables. The results showed a positive and significant influence between service quality and customer value toward the satisfaction of customer partially, a positive and significant influence between service quality, customer value and customer satisfaction toward the loyalty of customer partially, the influence of service quality and customer value for a combination toward customer satisfaction, the influence of service quality, customer value and customer satisfaction for a combination toward customer loyalty.

PENGARUH KUALITAS PELAYANAN, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SEPEDA MOTOR HONDA BEAT DI PT. NUSANTARA SAKTI SEMARANG Irna Windu Prasetyani; Handoyo Djoko Waluyo; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This research purpose to find out the influence of service quality, brand image and product quality onpurchase decision of Honda BeAT motorcycle’s consumer at PT. Nusantara Sakti Semarang. This researchincluded in explanatory. Taked 100 respondents as sample with purposive sampling method. Collecting dataused questionnaire. The datas analized by validity and reliability, cross table, a simple regression analysis,regression analysis, and hypothesis testing using the formula t and F count. The result of this research showthat service quality have significant influence on purchase decision, brand image have significant influence onpurchase decision, product quality have significant influence on purchase decision, and service quality, brandimage and product quality in partial and simultaneous have significant influence on purchase decision.

PENGARUH KOMPENSASI DAN DISIPLIN KERJA TERHADAP PRODUKTIVITAS KERJA (Studi Kasus Pada Karyawan Bagian Produksi PT. PISMATEX Pekalongan) Ricky Reydonizar; Sudharto Prawoto Hadi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 2, No 4 (2013)
Publisher : Universitas Diponegoro

Labour productivity is a link between the output is the result of work by the time it takes to produce a product by labor. Productivity is one measure that is often used to determine the effectiveness of the organization. An organization can not flourish if their employees work productivity also increased especially with the high level of competition that exists in the business world. Compensation and work discipline has been found to increase employee productivity. Therefore both of these need to be considered by the company in order to increase productivity. PT. PISMATEX Pekalongan is one manufacturer that is engaged in the production of textiles that produce a superior product with a brand that is woven sarongs Elephant Sitting which increased the number of defective products in the production process.This study uses explanatory research approach to the 94 respondents with purposive sampling approach. Data collection techniques in this study using interview techniques, by means of questionnaires and literature study. The data obtained were analyzed qualitatively and quantitatively by using tools such as cross-table analysis, validity, reliability testing, simple linear regression, multiple linear regression and hypothesis testing with the t test and F test.Results of statistical analysis known that the compensation effect on employee productivity by 58.2%. While the results for the variable of work discipline effect on labor productivity of 49.6%. Together - the same motivation and discipline affect the productivity of 61.6%. The conclusion from this study is that there is a positive effect between compensation and work discipline on the productivity of the production employees PT.PISMATEX Pekalongan. Suggestions for increasing employee productivity for the company to increase its attention to the compensation and work discipline that will ultimately increase productivity of employees.

Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Kasus Pada Konsumen Carica Gemilang Di Wonosobo) Asih Riyanti; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 6, No 3 (2017)
Publisher : Universitas Diponegoro

Brand Image and product quality are some factors can that influence purchasing decisions made by consumers. As a result, the company as much possible should be able to make the brand image and product quality well in the eyes of society this is so that consumer purchasing decisions against a product is high. brand image that strong and product quality reliable will be able to meet the needs and desires of consumers.The type of research is explanatory research where the sample was amounted to 100 people white purposive sampling technique. Data source used is primary data and secondary data, The selected respondents are consumers who did purchasing decision of carica gemilang 2017 year in Wonosobo. The methodology was to analyzing the primary data in this research validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, and Significance test (t and F test) with SPSS 16.0. The result of the research showed that brand image had significant effect on purchasing decision by donating 33,1% and the rest was explained by other factor basides brand image. Product quality had a significant effect to purchasing decision by donating 33,5% and the rest was explained by other factor basides product quality. Meanwhile, simultaneously brand image and product quality had significant effect to purchasing decisionby donating 35,4% and the rest was explained by other factor basides brand image and product quality. This means that the better brand image and product quality, the higher the decision to buy a brilliant carica in Wonosobo. In addition, product quality had the most dominant influence with regression ceofficient value of 0.321. Based on the result of research, researcher suggest UD. Gemilang Kencana re-analyzes the level of consumer loyalty in order to get a better brand image, improve the resulting taste in order to get a better product quality and give a good impression to consumers

PENGARUH LINGKUNGAN DAN PELATIHAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. NYONYA MENEER SEMARANG Asri Puspasari; Handoyo Djoko Waluyo; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of training and working environment of the employees' performance of PT. Nyonya Meneer Semarang. Type of research is explanatory research with sample size about 85 employees at the staff. The data were analyzed quantitatively by Simple Linear Regression, Multiple Linear Regression, Z test and F test were performed with SPSS version 11.0, and also performed a qualitative analysis. Training which include: communication training, customer service training, salesmanship training, training in the discussion of consumer protection laws and training on the implementation of policy. Results and discussion of the studies suggest that there is a significant relationship between training and job performance that is equal to 37.4%, which means the training factor determining employee performance by 37.4%. Z test of significance test is known that the value of z 4.715 count is greater than z table is 1.96, which means there is a positive effect between training and job performance, which means any improvements to the training will affect job performance in the same direction. While the work environment include: air temperature, noise, cleanliness, scientific equipment, lighting horizontal and vertical relationships between superiors and subordinates, aspires freedom and responsibility appropriate authority. From the results and discussion stated that there is a significant relationship between work environment with job performance that is equal to 45.3%, which means the work environment factors determining employee performance by 45.3%. While the z test of significance test is known that the value of z 4.064 count is greater than z table is 1.96, which means there is a positive influence between work environment and job performance, which means that changes in working towards environmental improvements that will positively affect work performance in the same direction. training variables and the work environment positive effect on employees 'performance by 53.5%, which means that 53.5% of employees' performance is determined by training and work environment factors.

PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SIRUP FREISS INDOFOOD (Studi Kasus pada Konsumen Sirup Freiss Indofood di Kota Semarang) Heninda Ellya Putri; Apriatni Endang Prihatini; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Freiss Indofood syrup improvement with the selection of natural ingredients, minimize the use of synthetic ingredients, and addition the composition of honey. In terms of promotion, the company cooperate with other Indofood products to joint promotions. However, in reality Freiss Indofood syrup sales fluctuated and can not achieve the sales target. Therefore it is necessary to know how much influence the quality of products and the promotion on purchase decisions Freiss Indofood syrup. This type of research is explanatory research. The technique of collecting data using questionnaires distributed to 100 respondents with purposive sampling method with accidental sampling method. Data analysis consisted of validity, reliability, cross tabulation, correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using SPSS for Windows version 16.0. This research concluded that quality products and promotion have positive and significant effect to influence on purchasing decisions either partially or simultaneously. Promotion have greater influence than the quality products. Suggestions to Freiss Indofood syrup are to be more attention for tastes, needs and desires of consumers and increase the frequency of advertising impressions, increase the frequency of sales promotions.

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