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PENGARUH KOMPETENSI DAN KOMPENSASI TERHADAP MOTIVASI KERJA KARYAWAN DI DIVISI BODY & RANGKA CV. LAKSANA Muhammad Yusuf Amrulah; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

CV. Laksana as an autobody manufacture have some employees that have low level work motivation such as the employees cant finish production target on time, the employees doesnt have encouragement to start work early, the employees doesnt have encouragement to work every day, and the employees doesnt have encouragement to work by self-supporting. It is considered that the cause of these phenomena is the lack of employees’ work competency is still in low level and compensation achieved from the company are not good. This research is conducted to acknowledge the effect of competency and compensation towards the work motivation of CV. Laksana’s employees. The type of this research is assosiative research. The sample used in this research is 67 respondents who are employees from body and frame section in CV Laksana. The data are collected by questionnaire using Likert scale. The analyzing methods used in this research are validity and reliability test, coefficient correlation (R), regression test, determination coefficient (R 2 ), t and F signification test using SPSS 25.0 application. The result of this research shows that by partial competency and compensation variables have influenced work motivation positively and significantly with regression coefficient value in competency variable (0,543) and compensation (0,158) and value in t competency variable test (4,521) and t compensation variable test (1,746). And by simultaneous competency and compensations variables have influenced work motivation positively and significantly with regression coeficient value in competency variable (0,522) and compensation variable (0,113) with F value test (11,344). It is suggested to the company to maintain employee motivation in high level with improve competency employee with training and fix compensation that given by the company with review the value of compensation has been given, fix job promotion system so the employees keep in motivated to work wel

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK SARIAYU MARTHA TILAAR DI KONTER MARTHA TILAAR PASAR SWALAYAN ADA SEMARANG Siti Rachma; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

Sariayu Martha Tilaar is the first cosmetic product brand manufactured by PT. Martina Berto Tbk. which is based on natural ingredients or spices of Indonesia's wealth and has once dominated the cosmetics industry market in Indonesia.However, in the midst of a very tight cosmetic product competition this cause Sariayu Martha Tilaar cosmetic products no longer dominate the cosmetics market in Indonesia. Sariayu cosmetics affordable price is not comparable with the quality of Sariayu products in the skin of the consumer face, causing consumers to buy only a little cosmetics, and with a nominal or total value of small shopping and seldom buy cosmetics Sariayu. The objective of this research is to analyze the influence of price and product quality to buying decision making of cosmetic product Sariayu Martha Tilaar in Martha Tilaar Counter, Ada Supermarket. This type of research is an explanatory research with a sample of 100 respondents Sariayu Martha Tilaar’s consumer.The sampling technique used is accidental sampling and purposive sampling with the criteria of respondents aged over 15 years, the respondent is female, and has been using Sariayu cosmetics at least 1 month of usage. Data collection using questionnaires with Likert measurement scale. Data analysis method used is validity test, reliability test, correlation coefficient (R), simple linear regression analysis, multiple linear regression analysis, coefficient of determination (R2), t test and F test using SPSS for Windows program. The results of this study conclude that Sariayu's price has a low (weak) influence on the purchase of Sariayu Martha Tilaar both partially and simultaneously. Meanwhile, the quality of Sariayu cosmetic products has no results from the purchase decision of Sariayu Martha Tilaar, either partially or simultaneously. Two variables have been tested in stages or together showing that the price variable (0.127) and product quality (-0.066) simultaneously have a relationship at a low level and very low on the variable purchase decision. The amount of the contribution from the price variable is greater than the contribution of the product quality variable, the coefficient of determination (R2) for the variable price of 12.4% and the product quality of only 2%. To improve purchasing decisions in relation to prices, the advice of researchers is that discounting should be done for consumers who pay in cash as well as often held and give product bonuses with attractive items, while the quality of the product is recommended. to be more durable, multiply products that are waterproof and improve product packaging to be more robust.

PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG (Studi Kasus pada Pengguna Jasa Taksi Kosti Semarang) Mutami M; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019)
Publisher : Universitas Diponegoro

Kosti Taxis as one of the transportation companies still have consumers who have a low repurchase interest. This is due to the increasing number of online taxis that have sprung up at lower prices and the quality of services is not much different This study aims to find out how the influence provided by price and quality of service on the repurchase interest of Kosti Taxis. The type of sampling uses purposive sampling. The type of research used is the type of explanation (explanatory research) while the data collection technique uses a questionnaire with the Likert measurement scale. The number of samples used in this study were 100 respondents. The results of this study indicate that the variable price and service quality each have a significant, strong and positive influence on repurchasing interest. Two variables have been tested in stages or together show the results that the price variable (0.508) and service quality (0.102) simultaneously have a positive influence on the repurchase intention variable. The amount of contribution owned by the price variable is greater than the amount of contribution owned by the quality of service, the coefficient of determination (R²) for the price variable of 45.4% and service quality of 16%.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN TEH BOTOL SOSRO (Studi Kasus Pada Konsumen Teh Botol Sosro yang Melakukan Pembelian di Indomaret Kelurahan Tembalang) Zenia Perwitasari; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

PT. Sinar Sosro manufactures ready-to-drink tea beverages called Teh Botol Sosro. Teh Botol Sosro has been widely consumed by the public and became the market leader of ready-to-drink tea beverages in Indonesia in 2013-2016 according to Top Brand Index (TBI), but the percentage of people who consume Teh Botol Sosro in Indonesia is declining year by year. This is due to the increasing number of emerging competitors by providing better quality and lower prices thus making people switch to consume competitors product. This research aims to determine how the influence given by product quality and price to Teh Botol Sosro customer loyalty. This type of research is an explanatory type with the help of questionnaire and interview as the tools in collecting data. The amount of the sample used in this research is 100 respondents who ever made a purchase of Teh Botol Sosro at Indomaret located in Tembalang Village. Methods of data analysis used is test validity and reliability, the correlation coefficient (R), regression test, the coefficient of determination (R2 ), the significance of the t-test and F-test. The result of this research shows that product quality and price severally has significant, strong enough and positive influence toward customer loyalty. Two variables have been tested gradually or even together show that product quality (0,613) and price (0,522) simultaneously have strong enough relation with customer loyalty. The amount of contribution owned by product quality is greater than price, coefficient of determination value (R²) for quality product is 37,6% and price is 27,3%. The suggestion in this research is the company can improve the quality of its products related to the suitability of taste variation, durability, and health and safety of Teh Botol Sosro to be consumed, so it could maintain the product quality. The company also suggested to lowered the price of Teh Botol Sosro to be lower than other brands of packaged tea and other types of beverages so the price set is cheaper than the competitor and able to dominate the market again.

PENGARUH KUALITAS PRODUK (PRODUCT QUALITY) DAN KUALITAS LAYANAN (SERVICE QUALITY) TERHADAP KEPUASAN KONSUMEN (CONSUMER SATISFACTION) (Studi pada Konsumen E-Commerce B2C Zalora.co.id di Kota Semarang) Paku Islamiati; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

The reseacrh runs from high issues of e-commerce consumer complaints in Indonesia. The aims of this research are to know the effect of product quality and service quality on consumer satisfaction at e-commerce B2C Zalora.co.id. The sample of this research is 100 respondents that ever have done a minimum transaction one time in ecommerce Zalora.co.id, 17 years old for a minimum, and domiciled in Semarang city both temporarily or permanently. This research consists of 3 variables, 12 indicators, and 3 hypotheses. Instrument analysist is used SPSS 16.0 for Windows to analyze the data, by doing validity test, reliability test, a coefficient of correlation, a coefficient of determination, simple and multiple linear regression, and test of significance (t-test and F test). The result of this research for partially is showing that product quality has a positive and significant effect to customer satisfaction with result Y = -3,198 + 1,088X1, service quality also has a positive and significant effect to customer satisfaction with result Y = -5,238 + 1,332X2. Product quality and service quality simultaneous has an effect to customer satisfaction with result Y = -6,002 + 0,809X1 + 0,500X2. Coefficient determination of X1 is 73,1% and X2 is 59,5%. According to that result, the researcher has some recommendations are for Zalora.co.id to increasing their product quality especially for material suitability, durability, and model variations. And also to improve their service quality especially for the delivery time, refund process, and return process. Because from the variable indicator based on the value chart of the avarage, all three indicators were badly assessed by the respondents.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP MINAT BELI ULANG KONSUMEN (STUDI PADA PORTOBELLO CAFÉ SEMARANG ) Rendhy Yosua Putra Sinambela; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

The development of the culinary service business is increasing rapidly at this time, they compete in providing the best service to retain their customers. This research was conducted at Portobello Café Semarang. Portobello Café Semarang sales data shows fluctuations in the number of sales and the number of complaints from Portobello Cafe service users regarding services and prices. Portobello Café must be able to provide good service to its customers, good service must be balanced with the price according to what is provided by Portobello Café Semarang. This study aims to determine the effect of service quality (X1) and price (X2) on consumer repurchase (Y) interest in Portobello Café Semarang. This type of research uses explanatory research with a quantitative approach. Methods of data collection using a preliminary interview, data collection using a questionnaire with a sample of 100 respondents with convenience sampling techniques. The results of the study show that partially the service quality and price variables influence the repurchase intention positively and significantly. Regression coefficient value on service quality variable (0.677) and price (0.493). The value of work service quality variables (4,706) and price (4,902). Service quality and price simultaneously influence the repurchase intention variable positively and significantly with multiple regression coefficient values. The multiple regression coefficient value of the service quality variable (0.497) and price (0.374) with the calculated value (19,305). Suggestions that can be conveyed to the company are to increase the consumer's buying interest related to the interest in having the main preference on the product and the interest to always look for information about the product. Improving the quality of service of Portobello Café, especially on the ability of employees to recognize consumers as customers and understand every customer need. Conduct appropriate policies relating to pricing, namely by conducting price comparisons with other equivalent cafes.

PENGARUH KOMUNIKASI INTERPERSONAL DAN LINGKUNGSN KERJA TERHADAP KINERJA KARYAWAN PT. EURO MANAGEMENT INDONESIA Syifa Aulia Gumay; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

PT. Euro Management Indonesia as an educational consultant services company have some low level performance of employees such as not good in giving directives or guidance or work orders, some work space is not adequate, and the achievement of quality and quantity targets that have not maximized. It is allegedly due to the existence of interpersonal communication and work environment employees are still considered not good. The aims of this study to determine how the influence that given by interpersonal communication and work environment to the performance of employees of PT. Euro Management Indonesia. Type of this research is explanatory research, with 50 respondents of samples. Used questionnaire as data collecting with Likert measurement scale. In the data analysis method used is test of validity and reliability, correlation coefficient (R), regression test, coefficient of determination (R2 ), significance of t test and F test by using SPSS 20.0. The results of this research shows that interpersonal communication and work environment severally has significant, strong and positive influence toward employee performance. Two variables has been tested gradually or even together show that interpersonal communication (0,682) and work environment (0,678) simultaneously have strong relation with employee performance. The amount of contribution value (R2 ) by interpersonal communication is greater than work environment, coefficient of determination value (R2 ) for interpersonal communication is 46,5% and work environment is 46%. The company should be improves interpersonal communication and work environment so high performance will be reached, such as the company leader i provide work orders mmediately and employees convey to the leadership when facing obstacles and give or ask for help to other employees immediately. Moreover by equipping work equipment, expanding and adding workplace lighting, employees will feel comfortable and undisturbed in doing the work, so they will get better job results.

PENGARUH KUALITAS PELAYANAN DAN TARIF TERHADAP KEPUASAN KONSUMEN HOTEL AMANDA HILLS BANDUNGAN Rifka Ayu Rusdiana; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

One of the company's expectations in winning the hearts of consumers is to obtain the satisfaction of the consumer. Based on preliminary studies found several problems in the Amanda Hills Hotel in poor service quality and prices are expensive. Some of these problems have an impact on revenue Amanda Hills Hotel. This study aims to determine the effect of service quality and prices on consumer satisfaction who stay at Amanda Hills Hotel. Data collection technique used purposive sampling with a sample of 100 consumers. Quantitative data were analyzed using SPSS version 16. The analytical method used is correlation, linear regression, t-test, F and determination.The results show the positive influence and significant correlation between quality of service and prices on consumer satisfaction Amanda Hills Hotel either partially or simultaneously. From these two variables shows that the service quality has the most impact on customer satisfaction at 66.2%, compared to a variable price that affects customer satisfaction by 29.6%. Advice to enhancing consumer satisfaction, in terms of service quality by increase the speed of employees in serving, facilitate submission of complaints, the appearance of the building, exterior and interior more attractive, completeness improved facilities, enhanced cleanliness and tidiness of the rooms and environment. While in terms of price rates can be set not too much different from competitors.

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KARTU PRABAYAR XL (STUDI KASUS MAHASISWA FISIP UNDIP SEMARANG) Farah Nahlia; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This research is motivated by the development of technology and the level of competition in this business field that is increasingly tight. One of the signs of market competitiveness can be seen in the last few years on how there’s declining on market share and selling volume of XL Prepaid Cards products in Indonesia. While the purpose of this research is to explain and elaborate the power of product quality, prices and promotion in influencing of Social and Political Science Faculty’s students decision to buy XL prepaid cards at Diponegoro University.The result shows that the variable of product quality have significant and positive impact toward purchasing decisions; the variable of prices have significant and positive impact toward purchasing decisions and the variable of promotion have significant and positive impact toward purchasing decisions.The conclusion from this research is that the quality products of prepaid cards XL rated mediocre; prices is considered cheap; promotion is considered good and the purchase decision is undervalued. The suggestions in this research is the XL prepaid card should pay more attention to the factors in terms of product quality regarding the power of networking and completeness of features, and then in terms of price on the value of the prepaid card and the pricing that is done in order to conform with the purchasing power of the public and in terms of promotion that is the accuracy of media promotions used and the frequency of the level of promotion done in order to increase the purchasing decision.

Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Hypermart Paragon Semarang (Studi Kasus pada Konsumen Hypermart Paragon Semarang) Ganang Wahyu Septianto; Agus Hermani DS
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Rapid economic growth in Semarang creates intense business competition, including retail business. This makes businessman have to work hard to compete in increasing their sales. One way to increase sales on a reatail is to pay attention to the price and quality of service which offered. Hypermart Paragon is one of the retailers that Semarang people choose, but in 2015-2016 the number of sales decreased. If it is not repaired and resolved, it might likely cause problems for Hypermart Paragon. The purpose of this study is to determine the influence of price and quality of service to purchase decisions on consumers Paragon Hypermart Semarang. This type of research is explanatory research. The sampling technique used accidental sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, crosstab, correlation coefficient, coefficient of determination, simple linear regression, multiple linear regression, t test, and F test with the help of IBM SPSS program version 16.0. Based on the analysis results can be concluded there is a positive and significant influence between the price and quality of service to the purchase decision partially or simultaneously. This has been proven through a simple linear regression test with the value of the regression price affecting the purchase decision of 0.422 and the quality of service affect the purchase decision of 0.199. The suggestion for Hypermart Paragon is to pay attention to the price of some items that are more expensive than competitors and to train employees and increase the service support facilities to improve the quality of service in Hypermart Paragon.

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