Wahyu Hidayat
Jurusan Ilmu Administrasi Bisnis UNDIP

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ANALISIS STRATEGI PENGEMBANGAN USAHA PADA UKM BATIK SEMARANGAN DI KOTA SEMARANG Alfi Amalia; Wahyu Hidayat; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.609 KB) | DOI: 10.14710/jiab.2012.854

Abstract

Micro, Small and Medium Enterprises (SMEs) have a strategic role in national economic development, because in addition to a role in economic growth and employment also play a role in the distribution of development outcomes. In the current economic crisis in our country some years ago, where many large-scale enterprises stagnated even stop their activities, Micro Small and Medium Enterprises (MSMEs) proved to be more resilient in the face of crisis. But there are also disadvantages of SMEs in accessing information that is directly related to the condition alleged internal factors are overshadowed by the SMEs SMEs that actually has a considerable market share of the international world, has not been known to consumers.Batik is Indonesia's cultural heritage adi noble. Almost every region in Indonesia has its own art and batik motif. No exception Semarang city has Semarangan batik hallmark. Problems faced by SMEs Batik batik Semarangan Semarangan the presence of less known by the public because of constraints on marketing and human resources are limited.The purpose of this study was to determine the company's strategy in developing alternative business Semarangan Batik using SWOT analysis. This research is a descriptive study with qualitative data support. Engineering data collection obtained through in-depth interviews with as well as real data from internal and external field.From the results obtained using SWOT analysis 13 strartegi alternatives: (1) Using modern technology to increase production (2) maintain the quality of the product (3) develop a business using financial aid from the government (4) provide training to the employee (5) Recruiting experts (6) Accounting for administration and finance (7) Working with wholesalers batik (8) Increasing the promotion through the internet especially when held SEMAGRES (9) Offering products keorganisasi or work group (10) Improving the quality of customer service (11) Increase design creative and interesting motifs (12) Increase of capital by lending to the government through the state-owned (13) Increase distribution channels.
PENGARUH PELATIHAN KERJA, JAMINAN SOSIAL DAN INSENTIF TERHADAP KINERJA KARYAWAN BAGIAN PRODUKSI PT. FUMIRA SEMARANG Vendy Aries Martcahyo; Wahyu Hidayat; Sri Suryoko
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.181 KB) | DOI: 10.14710/jiab.2012.833

Abstract

Globalization creates fierce competition in the business world. In order to survive, a company needs to have a good performance to create effectiveness and efficiency. Employee performance to be one of the most important factors in achieving this. Job training, social security and incentives have been found to increase employee performance. PT. FUMIRA Semarang is a company engaged in the production of galvanized steel (zinc), which fluctuated in the achievement of annual targets. This study used an explanatory research approach to the 47 respondents. Sampling was done by using census. Data collection techniques in this study using interview techniques, questionnaires and literature study. The data obtained were analyzed qualitatively and quantitatively using analytical tools such as test validity, reliability testing, simple linear regression, multiple linear regression and hypothesis testing with the t test and F test. The results of statistical analysis known simple linear regression equation between job training with employee performance is Y = 11.517 + 0.396 X1. While the social security with employee performance equation is Y = 8.884 + 0.289 X2. Then incentives with employee performance equation is Y = 12.984 + 0.630 X3. Taken together influence job training, social security and incentives on employee performance can be determined by using linear regression analysis. The results of the calculation is Y = 8.428 + 0.027 X1 + 0.218 X2 + 0.207 X3. The conclusion of this study is job training, social security and incentives, both individually and together have a positive and significant influence on the performance employees. Suggestions for improving the performance of employees is expected to increase the company's attention for job training, social security and incentives that are likely to improve the performance of employees.