Garuda - Garba Rujukan Digital

Agung Budiatmo

Jurusan Ilmu Administrasi Bisnis UNDIP

Author-ID : 5366902

Economics, Econometrics & Finance

Published : 3 Documents Claim Missing Document

Claim Missing Document

Articles

ANALISIS STRATEGI PENGEMBANGAN USAHA PADA UKM BATIK SEMARANGAN DI KOTA SEMARANG Alfi Amalia; Wahyu Hidayat; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Micro, Small and Medium Enterprises (SMEs) have a strategic role in national economic development, because in addition to a role in economic growth and employment also play a role in the distribution of development outcomes. In the current economic crisis in our country some years ago, where many large-scale enterprises stagnated even stop their activities, Micro Small and Medium Enterprises (MSMEs) proved to be more resilient in the face of crisis. But there are also disadvantages of SMEs in accessing information that is directly related to the condition alleged internal factors are overshadowed by the SMEs SMEs that actually has a considerable market share of the international world, has not been known to consumers.Batik is Indonesia's cultural heritage adi noble. Almost every region in Indonesia has its own art and batik motif. No exception Semarang city has Semarangan batik hallmark. Problems faced by SMEs Batik batik Semarangan Semarangan the presence of less known by the public because of constraints on marketing and human resources are limited.The purpose of this study was to determine the company's strategy in developing alternative business Semarangan Batik using SWOT analysis. This research is a descriptive study with qualitative data support. Engineering data collection obtained through in-depth interviews with as well as real data from internal and external field.From the results obtained using SWOT analysis 13 strartegi alternatives: (1) Using modern technology to increase production (2) maintain the quality of the product (3) develop a business using financial aid from the government (4) provide training to the employee (5) Recruiting experts (6) Accounting for administration and finance (7) Working with wholesalers batik (8) Increasing the promotion through the internet especially when held SEMAGRES (9) Offering products keorganisasi or work group (10) Improving the quality of customer service (11) Increase design creative and interesting motifs (12) Increase of capital by lending to the government through the state-owned (13) Increase distribution channels.

ANALISIS BALANCED SCORECARD PADA KOPERASI KARYAWAN KRAMA YUDHA RATU MOTOR JAKARTA Bella Devita Puteri Wardani; Hari Susanta Nugraha; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

Cooperative is an organization that puts the interests and welfare of more members in the central position of the overall cooperative activity. In the application of balanced scorecard on the use of cooperatives, there is an adjustment in the four balanced scorecard perspectives are: financial perspective, membership perspective, partnership perspective, and learning and growth perspective. The purpose of this research was to determine the performance of Cooperative of Krama Yudha Ratu Motor Employees seen from the balanced scorecard method. The achievement of the objectives of this research is to use the method of Focus Group Discussion with the employee to determine the score obtained. From the results of measurements that have been done show that the whole performance of Cooperative of Krama Yudha Ratu Motor Employees is pretty good, it is shown from the score generated from each perspective. The conclusion to be drawn from the analysis that has been done is that the balanced scorecard can be used as a method of performance measurement in the cooperative, as the balanced scorecard raised the important aspects that are ignored by the traditional performance measurement, so that the measurement results with the balanced scorecard is more comprehensive. Suggestion which can be submitted from the author is pay more attention to non-financial aspects in order to maximize the potential of cooperative and cooperative can also achieve the welfare of its members.

PENGARUH KETIDAKPUASAN DAN IKLAN PRODUK PESAING TERHADAP PERILAKU BRAND SWITCHING DENGAN KEBUTUHAN MENCARI VARIASI SEBAGAI VARIABEL MODERATINGNYA ( Studi pada mantan pengguna kartu Pra Bayar IM3 di lingkungan mahasiswa FISIP Universitas Diponegoro ) Janatien Rosi; Naili Farida; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 1, No 2 (2012)
Publisher : Universitas Diponegoro

This study aims to determine the effect of dissatisfaction and advertisement of competing products towards brand switching behaviour of IM3 consumers through variety seeking as a moderating variable. The sampling technique used was purposive sampling. Whereas, the method of analysis used in this research was path analysis. The result of calculation indicated that each of the variable of dissatisfaction, variable of competing product advertisements, and variable of variety seeking has a positive, significant effect on variable of brand-switching behaviour. The effect caused by the variable of dissatisfaction towards variable of brand-switching behaviour is the biggest, it is as much as 57.5%. Simultaneously has a positive, significant effect towards variable of brand-switching behaviour as much as 65.5%, while the remaining is 34.5% is explained by the other factors. Based on the path analysis calculation, it was proved that variable of variety seeking as a moderating variable can be a strengthening relationship mediator between variable of competing product advertisement and variable of brand switching behavior. Meanwhile, the variety seeking variable exactly being a mediator which weaken the relevance of dissatisfaction variable to the brand switching behavior. The recommendations of this research are the company should improve the quality of service, expand the signal coverage, upgrade the signal strength, make the sound of product clearer. The company also should increase the frequency of publicity in several media. The creativity of advertising strategy also should be increase in term of showing/ appearance, design, and the message that will be delivered. Its advertisement should explain the brand excellence comparing with the competitors to prevent the customers who like variations.

Title

Found 3 Documents
Search

Abstract

Abstract

Abstract

Title Search

Found 3 Documents Search

Abstract

Abstract

Abstract

Title

Found 3 Documents
Search