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All Journal Jurnal Ilmu Administrasi Bisnis Jurnal Motivasi Pendidikan dan Bahasa
Muhammad Aji Pratama
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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PENGARUH PROMOSI, STORE ATMOSPHERE, DAN KEMUDAHAN PEMBAYARAN TERHADAP IMPULSE BUYING (Studi Kasus Matahari Department Store Java Supermall Semarang) Muhammad Aji Pratama; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.441 KB) | DOI: 10.14710/jiab.2018.21061

Abstract

Impulse buying is a condition that occurs when individuals experience the feeling distressed, suddenly that cannot be countered. There are several factors that affect the impulse buying, among other characteristics such as low product prices, characteristics of marketing such as advertising, material to be discounted at the position, and the goods on display, and characteristics circumstantial as personalities, and consumer demographic. Research on the problem this time around is occurs a decrease in the number of transactions amounted to 9.8% and consumer traffic to 4.4% in Matahari Department Store Java Supermall Semarang year 2016. It is contrary to the purpose of the company in the conduct of the promotion, store atmosphere and ease of payment in order to attract consumers to buy. The purpose of this research is to know the influence of promotions, store atmosphere, and ease of payment against impulse buying either partially or simultaneous. The research results showed that all the independent variables have a positive affect toward the dependent variable, either partially or simultaneous showed the existence of a variable influence promotions, store atmosphere, and ease of pemabayaran against impulse buying. While the views of multiple regression test, the variable has the largest value of the promotion or the strongest value of beta of 0.429, followed by a variable store atmosphere with a beta value of 0.322, and ease of payment with variable values of beta 0.256. From this research are expected to maintain the company's promotion is done. This is because at this time the research, promotion variables have the greatest value or the strongest compared to two other variables, so that by enhancing the promotion of consumer interests can trigger buy especially unplanned purchases (impulse) on the producing company.
Perkembangan Berbahasa Indonesia Di Kalangan Masyarakat Sekarang Parulian Sibuea; Nursastri Nursastri; Witri Shintia Amanda; Aidil Azhari; Muhammad Aji Pratama
Jurnal Motivasi Pendidikan dan Bahasa Vol. 2 No. 3 (2024): September : Jurnal Motivasi Pendidikan dan Bahasa
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpb-widyakarya.v2i3.3767

Abstract

An arbitrary system of sound symbols that its members use to cooperate, communicate, and identify themselves is language. Language allows humans to express thoughts, concepts, ideas, and desires by communicating opinions and information. Language in daily life began to change and was replaced by the use of adolescent language known as slang. Slang continues to become more common due to advanced developments and easy access to different types of information. Therefore, this research was carried out through literature research to obtain a comprehensive understanding of the development of the Indonesian language. These data were analyzed using qualitative techniques. The national language of Indonesia was established in 1928 and reclassified as a national language in 1945. Indonesian is a cultural product, a tool for social efforts, and a language of communication. Indonesian is used in a variety of life situations. Indonesian is a national language that unites people from various social, cultural, and linguistic backgrounds. The role of the Indonesian language is the last communication tool that prioritizes national interests over the interests of regions, tribes, and groups. and communicate meaning effectively to the interlocutor. The good and correct use of Indonesian is based on general guidelines to improve Indonesian spelling. The development of the Indonesian language is very important for the future of society because it helps people understand concepts, opinions and feelings and plays a role as the national language of communication and information exchange.
Co-Authors Aidil Azhari I Ketut Suada Nursastri Nursastri Parulian Sibuea Witri Shintia Amanda